Last Month’s Earnings

$140,866.38

Learn how to

Create and Sell Online Courses

Serve your audience

Online Courses Create Passive Income

Online courses have quickly become one of my favorite methods for serving a niche audience. When you create an online course, you can:

  1. Focus on a specific topic and explore it deeply, much more so than a single blog post or podcast can cover.
  2. Employ a variety of teaching methods, including video, audio, text, and exercises like worksheets.
  3. Ask your students to complete homework that reinforces your teaching.
  4. Foster a deeply engaged community around your course’s subject.
  5. Set up a passive income stream that allows you to determine your level of engagement.
  6. Charge a premium price for a quality learning experience.

Creating a great course worthy of a premium price requires that you make a solid investment in time and effort up front, but when done properly, it allows you to build a solid passive income stream for your business.

The tutorials below will help you get started. Smart Passive Income Podcast 136 with David Siteman Garland is one of my most popular episodes. David walks you through the entire course creation process, from topic selection to launch.

If your concern is pricing, listen to Smart Passive Income Podcast 222 with Ramit Sethi. Ramit is a master at pricing, and he will teach you how to match your course’s price to your target audience.

Once your course has been created and priced, you need to sell it. On Smart Passive Income Podcast 137, Amy Porterfield teaches you how to use three specific videos to boost your sales, especially through platforms like Facebook.

Tutorials for Creating and Launching Online Courses

SPI 136: How to Build an Online Course That Sells with David Siteman Garland

SPI 136: How to Build an Online Course That Sells with David Siteman Garland

David Siteman Garland walks through all the common questions, objections, and fears you may have when creating and launching a course. Learn how to pick your topic, price, and launch your course.

How to Get the Most Out of an Online Course

How to Get the Most Out of an Online Course

If you're going to take an online course, you want it to be worth your time and money. Here's how to succeed with online courses, whether you are the course creator or the course student.

SPI 218: Starting an Online Course? Best Practices and Getting People to Follow Through with Ankur from Teachable.com

SPI 218: Starting an Online Course? Best Practices and Getting People to Follow Through with Ankur from Teachable.com

Ankur Nagpal, the founder and CEO of Teachable.com, joins me to discuss how to start an online course that keeps students engaged. The Teachable platform is what I use for my courses, and Ankur talks about how the site got started.

7 Lessons I Learned While Testing and Launching My First Online Course

7 Lessons I Learned While Testing and Launching My First Online Course

After previously experimenting with creating a membership site, I learned that I prefer the course model for paid content. These lessons I learned with the launch of my first paid course, Smart From Scratch, will help you build a strong online course.

SPI 254: Lessons Learned While Testing and Launching My First Online Course

SPI 254: Lessons Learned While Testing and Launching My First Online Course

In this podcast episode, I talk about testing my online course with a founding (beta) group before launching it publicly, as well as why I personally prefer courses over membership sites for teaching.

SPI 222: The Right Products at the Right Price Point with Ramit Sethi

SPI 222: The Right Products at the Right Price Point with Ramit Sethi

Pricing courses and products doesn't have to be mysterious. Ramit Sethi explains how to match your digital products or services with the perfect price point for your audience.

SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal

SPI 251: (In the Middle) Launching a New Course with New Entrepreneur, Sarah Argenal

Sarah Argenal is in the middle of launching her online course. I’ve have the pleasure of getting to know and mentor Sarah through a series of “accountability calls” as she builds her online course, and today, we’re going to check in on her progress.

SPI 137: A Product Launch Sequence That Works—How to Create a 3-Part Video Series with Amy Porterfield

SPI 137: A Product Launch Sequence That Works—How to Create a 3-Part Video Series with Amy Porterfield

Amy Porterfield is an expert at online marketing. In this episode of the Smart Passive Income Podcast, she shares her secret weapon for creating a killer launch: the 3-Part Video Series.

Strategies for Getting Course Customers to Take Action

Strategies for Getting Course Customers to Take Action

Selling your course to a customer isn't the end—it's the beginning of your relationship. I highlight ten specific strategies to help your course customers follow through and take action on what you’re teaching.

Learn from your peers

Case Studies from Entrepreneurs Like You

In the next section, you’ll find six entrepreneurs just like you—online business owners looking for a better way to serve their audience while also making more time for what matters in their lives. They have an amazing breadth of knowledge to share; lessons learned from creating and launching courses of their own.

I especially love sharing success stories from listeners! One of the most powerful case studies below is Smart Passive Income Podcast 162 with Nick Stephenson. He listened to my conversation with David Siteman Garland, implemented the advice, and made over $100,000 with his launch.

These case studies will give you the inspiration you need to get started, and keep you on track with their specific, actionable advice.

Case Studies of Successful Online Course Creators

From Course Concept to $141,659 in Sales in 6 Months

From Course Concept to $141,659 in Sales in 6 Months

In this guest post, Grant Baldwin writes about his experience launching his first course and how it didn’t meet his expectations. He then talks about round two where he validates, builds and launches a second course that worked out much better, and the lessons he learned from that experience.

SPI 162: A First-Timer’s $130,208 Product Launch

SPI 162: A First-Timer’s $130,208 Product Launch

Smart Passive Income listener Nick Stephenson took the lessons from Episode 136—had had a wildly successful course launch. Nick details his in-depth, step-by-step launch process.

SPI 219: How Meghan Telpner’s Culinary Nutrition Academy Makes You Rethink Traditional Online Courses

SPI 219: How Meghan Telpner’s Culinary Nutrition Academy Makes You Rethink Traditional Online Courses

Meghan Telpner created an incredibly successful online certification course for aspiring nutritionists. Her course course requires a serious investment from its students. In this episode, Meghan shares exactly how she attracts students willing to make that investment, how she continues to grow her course, and the resources she uses to maintain it.

SPI 209: The Power of Community—How Noah Bradley Made Art Camp

SPI 209: The Power of Community—How Noah Bradley Made Art Camp

Before founding Art Camp, Noah was frustrated by the options available to fellow artists who wanted a quality education. Art school isn’t cheap, and many artists take on enormous debt in order to get the training they need. Noah saw a way to help: he’d offer up his years of professional experience in an online course, using a series of videos to teach key skills to fellow artists. Today, Art Camp isn’t just a profitable passive income stream for Noah—it’s a thriving community of artists who support and learn from each other online.

SPI 207: The Voice Within and Jess Lively’s Journey from Jewelry to Over $200k in Online Business Revenue

SPI 207: The Voice Within and Jess Lively’s Journey from Jewelry to Over $200k in Online Business Revenue

In this episode, Jess shares how she built her incredible business empire (which includes online courses), but she also digs into a side of entrepreneurship we rarely talk about: what to do with those “gut feelings” and that voice inside of us that pipes up whenever we’re facing major career crossroads.

SPI 233: A Not-So-Overnight Entrepreneurial Success Story with Shayna from Espresso English

SPI 233: A Not-So-Overnight Entrepreneurial Success Story with Shayna from Espresso English

Shayna Oliveira built her online business steadily over time, through hard work, persistence, and smart strategy. It’s easy to fixate on the flashy, exciting “overnight success” stories of the online business world. But it’s stories like Shayna’s—where smart, committed business owners pursue their goals in spite of daunting odds—that pack the truly valuable lessons for aspiring entrepreneurs.

Recommended tool

Teachable

Teachable is the platform I'm using to build and sell online courses. It's easy to set up video, audio, and text; collect payments; and communicate with students. Teachable lets you focus on what you do well—creating great content—and takes care of the rest.

Get Started with Teachable

Find help from the AskPat Podcast

Questions and Answers about Selling Online Courses

As you get started with selling online courses, I know that you may have questions. This is where the AskPat Podcast can help you out. Listeners just like you ask questions, and I answer them.

I’ve taken questions on a wide range of topics, from determining if there is a market for your course to setting up the course and selling it.

Here are the top questions (and my answers!) on online course creation. If you don’t see your question here, visit the AskPat page to leave a voice mail for me on Speakpipe and I just might answer it on the show!

Top Online Course Q&A on AskPat

AP 0825: How Do I Determine If My Niche Is Right for an Online Course?

AP 0825: How Do I Determine If My Niche Is Right for an Online Course?

Today’s question comes from Sarah, who has a question about how she determines if her niche is a good one for an online course. How does she determine if her niche and topic are right for an online course?

AP 0817: I’m An Online Educator. Should I Create a Subscription Service or an Online Course?

AP 0817: I’m An Online Educator. Should I Create a Subscription Service or an Online Course?

Today’s question comes from Amirra, who has a question about creating a subscription service and creating an online course in the education space. Should she create a subscription service or create an online course? What is the difference between the two?

AP 0352: How Long Do I Wait Before Releasing a Course?

AP 0352: How Long Do I Wait Before Releasing a Course?

Today’s question comes from Danny, who asks how long he should wait (or how many subscribers he should have) before releasing a course.

AP 0412: What Tools Do I Need to Create a Course?

AP 0412: What Tools Do I Need to Create a Course?

Today’s question comes from Saj, whose audience is asking him to create some coaching courses. What tools does he need to create a course?

AP 0832: How Much Free Content Should I Give Away with My Online Course?

AP 0832: How Much Free Content Should I Give Away with My Online Course?

Today’s question comes from Richard, who has a question about how much free content he should add within his online course. How much content should he give for free as a teaser for his online course?

AP 0671: Should I Drip My Course Content?

AP 0671: Should I Drip My Course Content?

Today’s question comes from Glenn, who asks about the best way to structure his course. Should he provide access to all of the videos at once, or should he drip out the course content, providing access one at a time?

AP 0725: How Do I Keep My Video Course Private?

AP 0725: How Do I Keep My Video Course Private?

Today’s question comes from Brian, who is planning to sell a video course. How does he keep his course private?

AP 0641: Should My Course Use a Facebook Group for Comments and Questions?

AP 0641: Should My Course Use a Facebook Group for Comments and Questions?

Today’s question comes from Jane, who has a course and is thinking about how to manage comments. Should she keep them within the course platform, or should she start a Facebook Group specifically for comments and questions?

AP 0249: Should My Online Course Have Open Registration or Registration Windows?

AP 0249: Should My Online Course Have Open Registration or Registration Windows?

Cassel returns to ask about online courses. Should she have open registration or registration windows that close after a short time?

AP 0777: How Do I Market and Validate My Online Course Idea?

AP 0777: How Do I Market and Validate My Online Course Idea?

Today’s question comes from Bobby, who has a question about marketing his online course. If he has already built his online course, how does he collect students? What should be his focus: research or promo video?

AP 0406: I Have Courses. How Do I Build My Audience?

AP 0406: I Have Courses. How Do I Build My Audience?

Today’s question comes from Tanner, who has courses on Udemy. He’s ready to market courses from his own platform, but he doesn’t have an audience yet. How should he get started?

AP 0478: How Do I Increase My Udemy Course Sales?

AP 0478: How Do I Increase My Udemy Course Sales?

Today’s question comes from Diego, who asks how to increase sales for the courses he has on Udemy.com. What should he do to grow?

Hear More Questions on AskPat

Get Started with Your Online Course

Thanks for letting me help you!

Creating an online course is one of the best ways to help your audience. You have the time to explain concepts deeply and to guide your audience through life-changing transformations. Thank you for allowing me to help you get started!

I can’t wait to answer your questions and hear about your success as you create your own online courses. You’ve got this!

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