The part on the “deep-dive” survey, which is the one that I was in process of creating for SPI, was extremely helpful. It covered everything from what kinds of questions to ask, how to word them, and even how to extrapolate and analyze the data. It was so beneficial! The most essential takeaway was the emphasis on the importance of asking open-ended questions for the purpose of getting the best possible response from your audience and potential customers, and how to not ask questions in a way that could guide people toward a specific answer. It was one of the major reasons why the survey results that came in were so strong and helpful. Those results have guided me and the SPI team to continue moving forward and better serve you in the future.
Ask (Amazon link) can help you do the same with your audience as well, whether you’re looking for additional value you could publish for them, or if you want to truly understand their pain points so you can deliver a top-quality product that’s 100% matched to their needs.
[Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]Buy the Book on Amazon