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SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I’m not even close to being able to do some of the things you talk about in that episode.” Even if that’s the case, I still recommend listening to it if you haven’t already, because we discuss an amazing approach to generating leads for your business.

However, if you’re just starting out, I want to point out one thing Anthony mentioned, something that’s so important when you’re starting to build your business because it makes everything else so much easier. And that is: before you start trying to generate leads, you need to know exactly what your target audience is going through.

Hopefully, if you’ve followed me for a while and listened to the show, this won’t be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it’s one thing to say, “I’m going to do some research, have conversations with people. I’ll see what the forums are saying, put myself in people’s shoes and try to figure out what I can do to best serve them. Ask them questions like, ‘What’s your number one struggle right now?’”

That’s a great start that can definitely help you. But it’s just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let’s talk about what that looks like.

You’ll Learn

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Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

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