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SPI 185: Solving a Problem by Building It Yourself—The Story Behind ConvertKit with Nathan Barry

You might remember today’s guest from Episode 75, where he revealed how he built a six-figure business selling e-books. Nathan Barry is back again today, but not to talk about e-books—he has embarked on a totally new adventure.

Nathan is the mind behind ConvertKit, a brand-new email software product that I now use every day. With his e-book business enjoying major success (revenue has doubled since his last episode!), Nathan decided to get back to his roots: software development.

Nathan was frustrated. None of the big-name email software out there seemed to be built for him as a blogger. So he built the software he wanted to use, consulting with fellow online business owners along the way. He navigated the highly competitive market of email software and focused on creating a product for one, specific audience—and it worked.

Today, Nathan is going to share how he surveyed prospective customers and built trust in his product over time, with amazing results. He’ll cover what questions he asked, what questions he should’ve asked, and why he’s making his progress totally accessible to the public.

Nathan’s story packs so many valuable lessons for anyone with a digital product to sell. Listen in!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Today’s Guest

Nathan Barry

Nathan Barry is back again today to talk about his new adventure.

You’ll Learn

  • How asking the right questions led Nathan to his latest successful software venture.
  • How to find your niche in a competitive market.
  • What to ask prospective customers when building your product.
  • How to build trust in a new product.
  • The benefits of pairing your software product with training and education.
  • Why Nathan is making ConvertKit’s metrics totally public.
  • What Nathan wishes he’d done differently when developing his software.
  • Why I switched to ConvertKit, and more.


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