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The Smart Passive Income Podcast

SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

By Pat Flynn on

This month, I’m learning everything I can about the world of physical products: how to create my own, how to validate them, how to find the perfect manufacturer, and how to get them in the hands of my customers. Joining me today to explore all of this and more is special guest Richie Norton, physical product expert and founder of an incredible company called Prouduct.

If you, like me, have grown your business through digital products and services exclusively, dipping a toe into this world might feel a little mysterious—maybe even a little scary. Delving into physical products means taking charge of things like inventory, manufacturing, prototyping, and more. Thankfully, Richie’s here to teach you (and me) what smart business owners should know when building their first tangible product.

In this episode, you’ll hear expert advice on communicating with your manufacturer, finding the perfect price point, collaborating with folks an ocean away, avoiding common pitfalls, meeting demand, and lots more. Richie provides the ultimate introduction to making your vision a reality, and you’ll get to hear stories from my own product journey, as well. I can’t wait to learn right alongside you. Listen and enjoy!

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Special thanks to Richie for joining me this week. Until next time!

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