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SPI 128: [CASE STUDY] Manu Kalia—Taking an Offline Business and Productizing It Online

Based off of feedback from the Smart Passive Income readers and listeners, it’s the stories and case studies from people who are making money online outside of the “I teach online business, blogging, social media or entrepreneurship” space that seem to resonate the most—the stories from people who are not “gurus” but are still crushing it online, and I have another one of those case studies for you today.

Yes.  You CAN make money online outside of the “how to make money online” space—I’ve done it several times myself in the architecture industry, the security guard industry, and now more recently the food truck industry (see monthly income reports), and if I were to take an educated guess, I would say that there are way more people making money out there in all kinds of niches beyond the Internet Marketing space that we never hear about.

In today’s session, we have a chat with Manu Kalia, a physical therapist and exercise science specialist who shares how he successfully took his offline business and physical therapy practice online.

Manu and I met at a recent 1-Day Business Breakthrough Mastermind Event here in San Diego (a little event that Chris Ducker and I put together each time Chris is in town), and it’s just amazing what he’s been able to do. I’m stoked to have others listen to his story today, including all of the strategies for the launch of his products.

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Thanks again to Manu for sharing everything with us today, and I look forward to the next session of The Smart Passive Income Podcast with you!

Today’s Guest

Manu Kalia

In today’s session, we have a chat with Manu Kalia, a physical therapist and exercise science specialist who shares how he successfully took his offline business and physical therapy practice online.

You’ll Learn

  • Why Manu discovered that there was an online market for the physical therapy advice he was giving.
  • The primary reasons why Manu’s site has built a thriving community of active users and commenters.
  • How Manu structures his videos to best teach his methods to his audience.
  • How he used a VA to help him discover what program to create for his first online product.
  • Why he niched down his product when it could be used for a much wider customer-base.
  • His exact launch strategy, the results, and the crucial components that made it successful.
  • The surprising paid marketing campaign that worked out the best (hint: it wasn’t Facebook or YouTube)
  • The many mistakes that Manu made along the way while building his business.
  • How Manu continues to get feedback from existing customers for future products and product updates.
  • Plus a whole lot more!

Resources


Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

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