SPI 128: [CASE STUDY] Manu Kalia—Taking an Offline Business and Productizing It Online

Based off of feedback from the Smart Passive Income readers and listeners, it's the stories and case studies from people who are making money online outside of the “I teach online business, blogging, social media or entrepreneurship” space that seem to resonate the most—the stories from people who are not “gurus” but are still crushing it online, and I have another one of those case studies for you today.

Yes. You CAN make money online outside of the “how to make money online” space—I've done it several times myself in the architecture industry, the security guard industry, and now more recently the food truck industry (see monthly income reports), and if I were to take an educated guess, I would say that there are way more people making money out there in all kinds of niches beyond the Internet Marketing space that we never hear about.

In today's session, we have a chat with Manu Kalia, a physical therapist and exercise science specialist who shares how he successfully took his offline business and physical therapy practice online.

Manu and I met at a recent 1-Day Business Breakthrough Mastermind Event here in San Diego (a little event that Chris Ducker and I put together each time Chris is in town), and it's just amazing what he's been able to do. I'm stoked to have others listen to his story today, including all of the strategies for the launch of his products.

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Thanks again to Manu for sharing everything with us today, and I look forward to the next session of The Smart Passive Income Podcast with you!

Today's Guest

Manu Kalia

In today's session, we have a chat with Manu Kalia, a physical therapist and exercise science specialist who shares how he successfully took his offline business and physical therapy practice online.

Website:

TridoshaWellness.com
Twitter:

manukalia

You'll Learn

Why Manu discovered that there was an online market for the physical therapy advice he was giving.
The primary reasons why Manu's site has built a thriving community of active users and commenters.
How Manu structures his videos to best teach his methods to his audience.
How he used a VA to help him discover what program to create for his first online product.
Why he niched down his product when it could be used for a much wider customer-base.
His exact launch strategy, the results, and the crucial components that made it successful.
The surprising paid marketing campaign that worked out the best (hint: it wasn't Facebook or YouTube)
The many mistakes that Manu made along the way while building his business.
How Manu continues to get feedback from existing customers for future products and product updates.
Plus a whole lot more!

Resources

Note: some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Podcast Transcript

Click the button to the right to download the whole episode in PDF form from start to finish.

Download the Transcript

About the Show

On the show, Pat reveals all of his online business and blogging strategies, income sources, and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog.

Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home.

Your Host:

Pat Flynn

Smart Passive Income Podcast & Ask Pat 2.0

Pat is a family man who also happens to be the creator of SPI as well as a bestselling author, serial entrepreneur, and startup advisor.

Thanks for Listening!