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Email Marketing Strategies

Why you need an email list

What is email marketing?

Email marketing is the promotion of products and services to your audience via email. Successful, long-term email marketing depends on building trust with your audience.

Your email list is vital to the success of your business because it’s the most direct way for you to communicate with your fans and future customers. As marketing expert Amy Porterfield says, “The energy of your business is directly tied to the strength of your email list.” I agree with this whole-heartedly.

When I started my first two online businesses back in 2008, I waited to start an email list. That’s right—I made this mistake twice! I had active and engaged audiences, but remember—even fans may not check your website regularly. By waiting to collect email addresses, I missed out on a huge opportunity to connect regularly with my audience, and when I was ready to sell to my audience, I didn’t have a way to let them know. I missed out on sales because I hadn’t taken the time to build a relationship over email.

My friend Nathan Barry, who built my favorite email service provider, ConvertKit, shows that when it comes to making sales, email consistently outperforms every form of social media. This is why my email list has become the #1 asset in my brand, and I’m on a mission to help others build their lists too. [Full Disclosure: FYI, I’m a compensated advisor and an affiliate for ConvertKit.]

Focus on the quality of your list

My Top Rule for Email Marketing

If you want to build an online business, you must focus on starting and growing an email list—now.

If you don’t know how to start building a list, don’t worry. I’ve got you covered: check out my 72-hour 100 Email Challenge below.

Before I get deep too deep into the resources, I first want to share the biggest lesson I’ve learned related to email marketing: it’s not the size of your email list that matters, it’s the quality of it.

Focus on quality over quantity. A strong business solves problems—focus on finding the people who have the problems that your business solves.

I’ve seen businesses with less than 200 emails have 5-figure product launches! How? Because those business owners focuses on growing an email list with the right kind of people, and they served them with the right kind of product. Whether you’re into affiliate marketing, creating your own products, or even if you aren’t sure what you’re going to sell yet, start connecting with your audience now.

Confused about where to begin?

How to get started with email marketing

On this page, you’ll find the resources you need regardless of your list size. If you haven’t started yet, check out my free 72-hour 100 Email Challenge in the Tutorials section, which will help you get your first 100 emails within three days—all without spending any money on any software.

If you already have a list and need help learning what kinds of emails you can send your audience, make sure to download Email the Smart Way in the next section.

All of my tutorials, podcasts, and posts are built on the following principles:

  • Your subscriber are people, not dollar signs.
  • Your primary goal is to serve your audience, not sell to them.
  • When your audience succeeds, they will look for ways to pay you back.

You will find that it’s much easier to write emails when you think about your audience as trusted friends. It’s also more exciting to do the work of building your list when it means that you’re building meaningful relationships.

With that in mind, scroll to the next section to find my playbook, Email the Smart Way, which walks you through ten different kinds of emails you can send to your audience. Click the green “Get Your Free Copy Now” button to download.

Your guide for writing

Emails That Engage Your Audience

You have an email list—but now what? Email the Smart Way will make sure you never run out of emails to send to your email list—and it’s completely free!

Get Your Free Copy Now

Email the Smart Way will teach you the ins and outs of sending email to your subscribers, including ideas for email topics and your calls to action.

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Check your email to confirm. You’ll get a link to my Thank You page, which has the download for Ebooks the Smart Way.

Your next steps

Build an email marketing practice

Email the Smart Way is designed to help you write emails that will connect with and serve your audience. It will teach you how to provide value and build a trusting relationship with your audience.

But what if you don’t have an email practice set up yet? In the next section, you’ll find two resources specifically for you—my in-depth tutorial on How to Start an Email List, which walks you through the entire process of setting up your account, as well as my 0 to 100 Email Challenge, which shows you how to find your first 100 email subscribers.

Once you have your email list established, the fun begins! This is how you get to know your audience better, and as you do, I recommend you begin a process called “segmentation,” where you identify specific needs of sub-groups of your audience. This will allow you to create content and offer resources just to the people who need them, without bothering your audience members who aren’t ready for that content yet. Read more on segmentation in the next section.

There is far more on this page than you can absorb in one sitting! Don’t worry—these resources will be here for as your business grows. I keep it current with the latest advice for improving your email marketing. Let’s get started!

Tutorials to Get You Started

How to Start an Email List

How to Start an Email List

My complete guide to setting up an email list, including six videos to walk you through the process, step by step.

0 to 100 Email Challenge

0 to 100 Email Challenge

Learn how to build your email subscriber list in just 72 hours! I walk you through how to find your first 100 subscribers.

A Beginner's Guide to Email Segmentation

A Beginner's Guide to Email Segmentation

This is an in-depth post on how to segment your email list. Segmentation is a powerful tool for selling products without overwhelming your readers. If your list is up and running, this is the tutorial for you.

How One SPI Reader Built an Email List of 1,357 Subscribers Even Before She Launched Her Blog

How One SPI Reader Built an Email List of 1,357 Subscribers Even Before She Launched Her Blog

Sumitha Bhandarkar, owner of AFineParent.com, shares her story about building an email list before ever launching her blog.

SPI 143: Actionable Email Marketing Strategies and How to 3X Revenue Using Your Autoresponder with Steve Chou

SPI 143: Actionable Email Marketing Strategies and How to 3X Revenue Using Your Autoresponder with Steve Chou

In this session of the SPI Podcast, Steve Chou shares some small tweaks he made to his email marketing that yielded big results.

10 “Content Upgrade” Ideas to Get More Subscribers, Leads, and Sales

10 “Content Upgrade” Ideas to Get More Subscribers, Leads, and Sales

Content upgrades are a powerful tool for building your email list. Here are ten ideas to help you generate your next content upgrade!

Learn to send better emails

  • 20,000+ Email the Smart Way downloads
  • 11,000 100 Email Challenge participants
Since putting Pat's email types into practice, my open rates have rocketed. Some sequences regularly beat 50%! That translates into big conversions.
Colin Gray

Recommended tool

ConvertKit

ConvertKit is my number one recommendation for email list management and building. ConvertKit makes managing your email list and setting up autoresponders so easy and user-friendly. Segmenting my email subscribers into groups so that they get content specific to their individual needs has never been more simple. Watch my demo to see how ConvertKit works. [Full Disclosure: FYI, I'm a compensated advisor and an affiliate for ConvertKit.]

Check out my demo

Find help from the AskPat Podcast

Email Marketing Questions and Answers

I’m so excited that you’re ready to get started your email marketing practice! Email has been the most important tool for growing my business, and I want you to have that too.

I know that as you get started with email marketing, you may have questions. This is where the AskPat Podcast can help you out. Listeners just like you ask questions, and I answer them.

Here are the top questions (and my answers!) on affiliate marketing. If you don’t see your question here, leave a voice mail for me on Speakpipe and I just might answer it on the show!

Top Email Marketing Q&A on AskPat

AP 0435: Is It Okay to Use Single Opt-In for Email Marketing?

AP 0435: Is It Okay to Use Single Opt-In for Email Marketing?

Today's questions comes from Mike, who asks about single opt-in email. Is it okay to use single opt-in? It seems easier, so what is the down side?

AP 0836: Should I Start a New Email List to Align with My New Blog?

AP 0836: Should I Start a New Email List to Align with My New Blog?

Today’s question comes from Jeanette, who has a question about starting a new email list to align with the change in direction of her blog. Should she create a new email list or use the existing email list?

AP 0716: What Are The Best Ways to Engage with Inactive Email List Subscribers?

AP 0716: What Are The Best Ways to Engage with Inactive Email List Subscribers?

Today’s question comes from Mark, who has question about the “cold subscribers” on email lists. What are the pros and cons of engaging with cold, or inactive, subscribers?

AP 0737: How Can I Grow My Email List with a WordPress.com Website?

AP 0737: How Can I Grow My Email List with a WordPress.com Website?

Today’s question comes from Leslie, who has a question about building email lists. What email marketing plugins works best for a WordPress.com (not self-hosted) site?

AP 0741: Should I Sell to My Whole Email List or Just to a Segment?

AP 0741: Should I Sell to My Whole Email List or Just to a Segment?

Today’s question comes from Tracy, who asks about selling to her email list. Should she pitch her product to her entire list or just to a targeted segment?

AP 0748: Why Is My Email Bounce Rate Increasing?

AP 0748: Why Is My Email Bounce Rate Increasing?

Today’s question comes from Sean, who has watched the bounce rate on his emails steadily increase. Should he be concerned about this?

AP 0791: How Do I Make Sure My Email Subscribers Get the Right Resources?

AP 0791: How Do I Make Sure My Email Subscribers Get the Right Resources?

Today’s question comes from Oz, who has a question about using email autoresponders and landing pages together. How can he make sure that people who are subscribed to one segment get the resources offered by other his other campaigns?

AP 0812: Should I Host a Webinar to Help Grow My List?

AP 0812: Should I Host a Webinar to Help Grow My List?

Today’s question comes from Jeff, who has a question about using webinars to grow his list. Should he wait until he has a big audience to host a webinar? Can he use a webinar to grow his audience?

AP 0855: What Calls to Action Should I Use to Convert Podcast Listeners to Subscribers?

AP 0855: What Calls to Action Should I Use to Convert Podcast Listeners to Subscribers?

Today’s question comes from Cesar, who has a question about creating calls to action to convert podcast listeners to subscribers. How do you craft the perfect call to action?

Hear More Questions on AskPat

Thanks for letting me help you!

You're ready to start email marketing

I’m so excited that you’re setting up your email program! You are going to serve a lot of people, and I’m so grateful to help you get started. Thank you for allowing me to share the lessons that I’ve learned about the power of email.

By now, you may have realized that the best way to stay connected to my advice is to join my email list! Scroll back up the page, download Email the Smart Way, and I’ll subscribe you to my series on email marketing tips, as well as stay in touch with more advice for you and your business.

I can’t wait to see the business you’ll build!

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