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SPI 159: The Best Practices for Increasing Sales with Your Autoresponder Email Series

This week, we’re talking about a simple thing that can have a huge positive impact on your business: email marketing and the power of an autoresponder series.

Remember Steve Chou from Episode 143? Steve introduced me to the guy who helped him triple his revenue by making some small changes to his autoresponder series. That guy is Dan Faggella. When Steve told me I had to bring Dan on the show, I listened—and I couldn’t be more excited for what he’s sharing with you all today!

Dan runs, a consultancy he started after building his martial arts training business from the ground up. Dan’s become a master of building a subscriber base, sequencing emails, and sending the right messages to the right audience.

It’s easy to overlook email marketing. But when and how you message your audience doesn’t just affect the size of your subscriber base—it can have a huge impact on your revenue as well. I can’t wait for you to hear Dan’s tips for making your autoresponder series a powerful part of your outreach.

Make sure you have a pen handy, and enjoy!

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

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A big thank-you to Dan for being such an awesome guest. Until next time!

Today’s Guest

Dan Faggella

This week, I talk to Dan Faggella about a simple thing that can have a huge positive impact on your business: email marketing and the power of an autoresponder series.

You’ll Learn

  • Guidelines for creating your first autoresponder series.
  • What to do with email subscribers after they subscribe.
  • How to sequence your email series.
  • The importance of matching your lead magnet to your subscribers.
  • How to build trust and show off your personality in those crucial first emails.
  • Dos and don’ts for phrasing your messages.
  • How to make an impression on potential customers without sounding “salesy.”
  • A free whitepaper with even more tips and pointers, and more!



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