How to Start: Building Your Online Brand Presence
Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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How to Start Email Marketing
Ready to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…
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Mindset for Entrepreneurs: Learning From Your Mistakes
I’m proud to say that I have failed. Wait… what?! Let me elaborate. While in school, we’re brainwashed to think…
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Mindset for Entrepreneurs: Getting and Staying Motivated
I get it. It can be hard to stay motivated, with our businesses and with life in general. At one…
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Mindset for Entrepreneurs: Managing Time and Focus
Like many entrepreneurs, I’ve learned the hard way that you only have 24 hours in a day—and not all of…
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