You're about to learn how to start a podcast, step-by-step, even if you've never done anything technical like this before.…

Here's an affiliate marketing secret: if you can become the connector between the audience you're building and the products and…

Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…

Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…

One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…

Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…

Ready to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…

Welcome to my epic email marketing guide! If you’re looking for in-depth guidance on what email marketing is, why it’s…

I’m proud to say that I have failed. Wait… what?! Let me elaborate. While in school, we’re brainwashed to think…