Starting a podcast has been one of the best decisions I've ever made, but more on that later. In this…

Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…

Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…

One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…

Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…

Ready to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…

I’m proud to say that I have failed. Wait… what?! Let me elaborate. While in school, we’re brainwashed to think…

I get it. It can be hard to stay motivated, with our businesses and with life in general. At one…