How to Launch a Brand New Website (with a Bang!): The Ultimate Guide

Launching a Brand New Website - The Ultimate GuideI’m often asked about the biggest mistakes that I’ve made while starting and running my online businesses. I typically answer with the following:

  • Not starting sooner. 
  • Thinking about money before serving an audience.
  • Trying to do everything on my own.
  • Not immediately starting an email list.
  • Using a trademark in a domain name.

With Niche Site Duel 2.0 in full swing and with branding and the launch of a new website just around the corner, I’m reminded of another mistake that I made when starting each of my online businesses:

Not creating a launch plan. 

You don’t need a launch plan in order to build a successful website or online business, but without one, you miss out on the opportunity to make some noise on day one that could easily put you 3-6 months ahead of where you would be if you just started publishing content without a plan.

Without a launch plan you’re publishing content for nobody.

When you first create a website, nobody knows about it but you. Your best content is wasted and eventually over time gets hidden in the archives. There are ways to bring new life back to old blog posts, but when you’re first starting out you want as many people to read those posts as possible. More readers = more sharing and more authority right off the bat.

There’s no reason you should ever be writing for nobody.

Let’s explore how to avoid that…

An Ideal Launch Day – The Goals

On the day that you launch and share your new website (which is different from the day that you start it), the aim is to have lots of traffic coming your way. “Lots of traffic” is relative, of course (and for any brand new website any traffic is something to be proud about), but there are ways to maximize your reach and traffic on day one, which we’ll get into in this post.

You’ll also want your new visitors to perform a number of different actions – as many of the following as possible:

  1. Read your content (duh!)
  2. Subscribe to your email list.
  3. Share your content and website with others.
  4. Engage on your website and leave comments.
  5. Get excited about what’s coming next.

The main purpose of the launch, beyond getting maximum traffic and engagement on day one, is to truly establish you and your brand as a new authority in the niche that you’re entering – one that’s worth paying close attention to.

I always tell people that entering a niche late is actually an advantage. It’s an advantage because you can see what’s missing from an existing market and come in to fill in those holes and be the solution that has yet to exist. With a launch plan in place, if done correctly, you can definitely ride the “new & noteworthy” wave as well.

Ideally, you’ll want people to think something along the lines of “Finally! Where has this been all my life?”

What to Do Before You Launch

You’ll want to think of the launch of your new website like an event – something important that happens during a specific day and time where your brand and everything it has to offer becomes available to the public.

Doing this puts the launch in the correct frame of mind – not just for you, but for those who you will contacting before launch day to help you promote, and those who visit your site on launch day too.

The specific date also helps you schedule what happens and when, and if anything, it gives you a target date or deadline to shoot for, which will help you avoid procrastination and putting things off “until tomorrow”.

Before you contact anybody, however, there are certain things you should have in place and figured out:

1. Your 7-Second Pitch

The first and most important thing to do is find the right way to quickly let people know what your brand is about and why it’s worth paying attention to. This exercise will become the foundation for everything else that happens in and around your launch. If you can’t pitch your website in 7-seconds or less and it doesn’t sound like a no-brainer for those you are going to pitch to, then you’re not ready to launch.

A significant amount of time should be spent on your 7-second pitch and determining the right language to use. It will help you figure out your tagline and the copy to use on your website to get people to stick around and subscribe to your list when they visit, and it’ll also help you figure out how to send the perfect (and quickest to read) emails to people who will help you promote.

Why 7-seconds?

It’s sort of an arbitrary number, similar to the 30-second elevator pitch, but the fact of the matter is that it’s quick – really quick. It needs to be the MED (Minimum Effective Dosage) of pitches, because online you only have a small window to make a first impression before people leave and look for a better solution. Or, in the case of an email, you only have a small window of time before people read and say “This isn’t worth my time right now.”

2. Content that Will be Live on Day One

On launch day, aim to have multiple pieces of highly-valuable content already available to consume – not just one single post.

If you don’t have a launch plan it doesn’t matter – hardly anyone is there to read that first post anyway, but if you plan a launch you’re going to set yourself back if all you have is one piece of content to read.

I made a similar mistake when I launched the SPI Podcast back in July of 2010. I only created one introductory episode before submitting my podcast feed to iTunes, so when people listened to the new show, all they could possibly listen to was that first episode. I actually received a number of low ratings and comments from people saying that the show actually had very little value to offer, which was totally true at that point. All of the good value was to come, so if I were to do it all over again I would wait until I had 3 or 4 episodes already in my feed.

The same goes for your website. You’ll have one viral piece of content that you’ll be promoting heavily, but you also want other cornerstone, pillar-type content published on your site too. Sometimes, it’s not that initial piece of content they read that gets them to buy into you and your brand, but those other posts that may actually be more relevant to them.

Plus, in whole your site will already look like a resource to serve that audience that will be worth subscribing too. Again, it should be a no-brainer to your new visitors.

So what kinds of content should you initially publish?

First, let’s talk about that viral piece that’s going to put you on the map and help you promote your site.

Your Viral Piece

All of the content that’s initially on your site is important and should be of the highest-quality, however, there should be one incredible stand-out post that you’ll use as your promotional tool starting from day one, and it should help your site experience some viral quality right off the bat.

In my eyes, there are two types of viral pieces that you could create. They take some work, but the work can definitely pay off. They are the following:

1. A Beastly Resource

In SPI Podcast session #67, Neil Patel from mentioned that one of the best ways to promote a new website and make noise in a particular market is to create a highly detailed guide, the ultimate one-stop solution for people in that particular market who are trying to learn something. This guide is not a downloadable guide, but rather something formatted within the website itself which will help promote sharing, as well as search engine optimization.

Not only that, it almost proves authority and expertise right away to new visitors.

This is how Trevor Page from SPI Podcast Session #55 got started so quickly. Within a year he built and monetized a website with a published eBook and membership site, and it all started with a beastly resource for those getting started with Java programming. It was picked up on and things just started to happen right out of the gate for Trevor, which is awesome.

A website could contain several of these guides covering many different topics within your niche, but when you start out pick the one that you know is just right for your target audience – the one that they are probably already asking for or hinting at elsewhere on the web.

The resource doesn’t have to be a 45,000-word book-worthy piece of content like what Neil typically create, but something more substantial than a regular blog post can definitely do the trick. Of course, the length of the piece isn’t what really matters (although that can make an impression), it’s the quality and usefulness of whatever is provided. So, definitely create something that’s actually helpful.

2. An Expert Round-Up Post 

An expert round-up post was first mentioned here on SPI when Corbett Barr from was a guest on SPI Podcast Session #08, and it’s exactly what he used to launch back in 2010 and take it from 0 to 60 in a very short time period.

Here’s a link to Corbett’s post launch / round-up post.

Compared to something like a beastly resource, an expert round-up post isn’t quite as instructional or step-by-step, but it can definitely be just as useful and impactful for the launch of your site.

An expert round-up post is simply a post that’s made up of answers to a specific question that other experts in your field have answered for you and your audience.

Determine the most important question that your target audience wants answered, and then email other experts in your niche, asking them to answer that one specific question.

Compile all of the answers into a single blog post and you’ll begin to see just how much of a resource this post will be for new visitors.

The beauty of this strategy is that not only will you be able to provide this massive resource to your audience, but you’ll have made connections with several influential people in your niche. If you approach these people correctly, and followup with them after this blog post is published, you can easily have several of them sharing the post that they’re featured in with their friends and followers.

If you’d like some help emailing influential people, check out Derek Halpern’s video here.

So which one is better – a beastly resource or a round-up post?

It really depends on your niche, but one is better than none. They both take a lot of different kinds of work to complete, but like I said you can be put on the map on day one if you do it right.

I’d avoid having both available on day one because they each deserve full attention and promotion.

Other Types of Content to Have Published on Day One

Besides a beastly resource or a round-up post, you’ll want other pillar style content published on your site too. An additional 3 or 4 pieces can go a very long way.

The most important thing when it comes to ALL of the content on your site is this: don’t write about what you want to say, write about exactly what your target audience wants to read. This is always going to be the case, but it’s especially important during the launch of your website.

It’s also a good idea to mix up the types of additional content you have posted on your site. Very much inspired by the content pyramid, different types of posts will appeal to different types of readers. Touch on them all, and you’ll resonate with your audience one way or another.

Forget your personal story – that should be reserved for your about page and you can touch more on that later.

Forget the current events and news articles – that stuff isn’t timeless material. Once you establish some authority you can definitely tap into what’s happening in the news if you want.

With whatever you want you know you should write about, I would make sure to hit that content in three different ways:

  1. Analytical / Rational Content: This type of content appeals to those in your audience who are left-brainers – people who are all about the numbers and analytics, reasoning and logic. An example of this would be if I were to write a post titled: How Much Does it Cost to Start and Run a Food Truck Business?
  2. Philosophical / Theoretical Content: This type of content appeals to the right-brainers – people who are all about  design and theory, intuition and emotion. An example of this would be if I were to write a post titled: 10 Reasons why People Buy from the Food Truck that is Parked Next to Yours.
  3. Case Studies and How To Content: Case studies and how-tos are the backbone of the SPI blog and it’s what people enjoy reading the most. The niche site duel is an example of a case study, as is information about Green Exam Academy and my iPhone application business, for example. The common thread is that this content is made up of examples and experiences (and results) from real life that people can learn from. An example of this would be if I were to write a post titled: How the Patty Flynn Food Truck went from $15,000 in debt to $50,000 in Profit in 6 months.

Putting all of these hypothetical posts together, we get:

  • How Much Does it Cost to Start and Run a Food Truck Business?
  • 10 Reasons why People Buy from the Food Truck that is Parked Next to Yours.
  • How the Patty Flynn Food Truck went from $15,000 in debt to $50,000 in Profit in 6 months.

That’s a nice set of articles to initially have on a site and would definitely give first time visitors a great first impression of the types of content to expect in the future.

A Well-Designed Website

Before you launch, you’ll want to have a well-designed website in place to house of all of the amazing content you’re going to have published and create in the future. It doesn’t have to be fancy or include all of the latest in website design and technology (and really, it shouldn’t), it just has to accomplish a few major things.

All in all, it should leave a great first impression. Your content will help the cause, but before the content is even consumed people are going to make snap judgements about your brand and the website based on the design, and you want that judgement to be favorable.

A clean website that’s easy to navigate through and isn’t too overwhelming (i.e. too many options, and especially advertisements) is what you should be aiming for.

The branding elements including your logo, your tagline and any other graphical elements on the site should make it easy for new visitors to understand why the site exists and why they should stick around. Remember, people will be approaching your website asking themselves, “Why am I here and what’s in it for me?”

And lastly, you’ll want to make it incredibly easy for visitors to do the following:

  • Read your content.
  • Subscribe to your email list. 
  • Share your content.
  • Leave comments.

An entire blog post could be dedicated to just the design of a website for launch date (and it will be when my food truck site is launched soon for NSD2.0), but for now these are the main elements to keep in mind.

Setup a Google Alert for Your New Brand

Go to Google Alerts and setup an alert for keywords that match your brand name, your URL and even your own name. The idea here is to have Google monitor activity on the web and send you emails the moment another site mentions your brand on their website so you can go there and thank them, but also capitalize on any PR that might be happening after you officially launch.

This is just preparation work for what happens after you launch.

Create a Share Page

After you launch, you want people to share your website in any way possible. So, beforehand you should create a page that makes it incredibly easy to share your website in any way that people desire.

A great example of this comes from a recently launched website (launched today actually!) over at Click here to check out what their share page looks like.

Create a Pre-Launch ‘Coming Soon” Teaser Page

Before you officially launch your website, you can already begin the marketing process for your site by creating and promoting a pre-launch “coming soon” teaser page. People love to know in advance of the next big thing, so if you can convince people that what you’re creating is worth paying attention to and you create an environment of anticipation, creating this page will be well worth the effort.

Once you launch, you can send an email to your list and immediately have traffic coming to your website, not to mention a list that’s already greater than zero.

Furthermore, if you begin to notice a number of people getting interested in your website before you launch, that’s a huge motivator for you to keep going and get things done.

On this teaser page, you’ll want to make sure you:

  1. Let your visitors know what you’re doing.
  2. Spark some interest.
  3. Capitalize on that interest by capturing email addresses.

Think of these early subscribers as ambassadors – they will be the first to know when your new site is up and can be there to help you spread the word right from the start. If possible, give something away to them as a thank you for subscribing that will only be available before the launch.

So technically, how do you create this page on your site? 

The tool I have experience with is LeadPages, an incredible landing page resource that makes it super easy to create a sleek, wordpress compatible, mobile-friendly and responsive landing page in just seconds.

LaunchRock is another that I’ve heard people use and have enjoyed, but I don’t have any experience with it myself.


Build Relationships and Buzz for Launch Day

All of the above is stuff you create yourself, but unfortunately we don’t live a world where “if you build it they will come”. Although it can happen sometimes, it’s never guaranteed and it never happens without the work and influence of other people involved.

You must get other people involved to help you maximize the effectiveness of your launch. 

If you want to launch with a bang, it’s important to start building relationships before you launch your website. Nothing else will help get your site off the ground more than other people talking about it, and if you have a relationship with others influencers and people with a similar target audience, you will have people on launch day who will genuinely want to help you, which is awesome.

The 200-Outreach Program Spreadsheet

First and foremost, it’s important to understand who you should be building relationships with. Taking advice from Neil Patel in SPI Podcast Session #67, I (or a VA) should organize a spreadsheet and follow the 200-outreach program.

Here’s how it works:

On that spreadsheet, list the top 200 websites that are highly relevant to your topic who may be interested in what your site is about. Next to that column, add a space for either a contact form URL or an email address so you can easily contact the owners of these websites.

In another column, start listing the top 200 blogs.

In another column, list the top 200 Facebook Fan Pages, then Twitter Accounts, then LinkedIn profiles.

I would also add as many relevant podcasts to that spreadsheet as possible too.

This spreadsheet will become your go-to resource for who to reach out to and start building relationships with, and yes – you can start building these relationships before you officially launch your website.

It’s really important to understand, however, that when you reach out, it’s not about you – it’s about who you’re reaching out to and what’s in it for them.

The Round-Up Post Resource

If you’re doing a massive round-up post as the featured post during your launch, your spreadsheet is exactly where you’ll want to start. As Neil recommends, I would customize each email slightly so they don’t read too “cut-and-paste”. Go to the websites that you’re reaching out to before you send an email to the owner and mention something that they’ve been writing about recently on their site in the email.

To take it a step further, even before you email people, retweet their stuff, thank them on Twitter and Facebook and have legitimate conversations with them so they at least notice you’re there. Now is not the time to pitch your new website – that will come in a later email. Plus, if there’s a relationship at all, less pitching will be needed. Then, when you eventually email those people it’ll feel less like it’s out of the blue because you’ve at least attempted to make contact with them before via social media.

What this does is introduce you to these influencers in your niche and if your teaser page is compelling, these influencers will not be able to ignore a new potential player in this niche who is obviously trying to work with them, not against them.

If you’re doing a beastly resource instead, you can still reach out to these top influencers beforehand and even include them in your resource and mention that to them. Don’t be afraid to share that resource and mention your launch plan too. A few of them might begin to show major interest in what you’re doing and help you out in more ways than you can imagine.

Guest Posts

The old tried-and-true method of guest posting can definitely apply before you even launch your main site to help build buzz for your brand, kindle relationships with website owners and build your email list at the same time.

Linking to your homepage before the launch in a guest post you publish on another site will drive traffic to the the teaser page, which is exactly what you want. After launch, the teaser page will no longer exist and traffic will see your main site instead.

If you have a list of at least 50 potential posts to publish on your site over time, it’s definitely worth investing some of those articles into other websites to make a big splash on launch day.

Build an Off-Site Audience

Because your site isn’t live yet doesn’t mean you can’t start building a community of fans and followers. You can create a Facebook Page and start to build a community there (and paid traffic is definitely a great option if you have the money to spend) but you could also go to where hordes of your target audience already exist.

Beyond other people’s websites, which you can get in front of via guest posts, you can actually have a lot of influence on forums too. Provide value, answer people’s questions and don’t pitch, and if you include a link to your teaser/homepage in your by-line, chances are you’ll start to build a little bit of authority there which can easily transfer to your site on launch day.

Ask Your Existing Network

I remember a friend who launched a new iPhone app last year and I did get an email from him about it – but it was on the day it went live!

He spent 3 months building the app which was 3 months he could have used to build buzz and get people ready for its launch. I would have totally been down to not only help him develop a launch plan, but simply be ready to mention the app to those who I thought it would be useful to on the day it went live. Because I didn’t know about it I couldn’t just randomly post about it and even if I did, it wouldn’t be as effective as if I knew about it beforehand.

Don’t be afraid to ask your existing network for help. Friends, family – if it’s something you truly believe in, even if it doesn’t 100% apply to those people, it’s something they will be proud to share for you.

And Remember…

The launch of your website should be treated like an event, so build anticipation for it and keep people who have given you words of support up to date on your plans. Then, when the date comes around and you turn off that teaser page, celebrate what you’ve just accomplished – but realize that you still have a lot of work to do.

After You Launch

The moment you flick off that teaser page there are a number of things you should do:

  • Email the list that you’ve built. You already have an email list – awesome! Now it’s time to email your subscribers and let them know you’re live. Also, give them an easy way to share your new site by including a link to that convenient share page that you created on your website. These are your ambassadors and you’re definitely allowed to ask them to share for you.
  • Your 200-Outreach Program. Beyond tapping into your existing list, send a quick, personalized email out to each website and blog on your 200-outreach program spreadsheet. You could even draft each of these emails beforehand so you aren’t spending time on launch day writing them. A quick mention that you’re live and a link to your ultimate resource can go a long way, and even if you get a 2-5% response rate, that’s more than you’d get if you didn’t send any emails at all. Don’t force anything or be aggressive in your emails, and remember what’s in it for them too.
  • Thank those who have helped you. If anyone has helped you get to this point, email them to thank them. It can go a very long way. If you’re thanking those in a round-up post, include a quick, easy to copy & paste link that they can share on their social media platforms. If you find people are retweeting your stuff or mentioning your new website on twitter, quickly reach out and thank them too.
  • Reply to every comment. On launch day, if you do it right and you have traffic coming to your website, chances are you’ll get a number of comments on each of the posts that you’ve already written. Respond to each of them. You want to be as present on day one as possible because if new visitors see you’re actually replying to comments and active on the site, they’ll be more likely to stick around and share. You won’t always be able to reply to every comment down the road, but it’s one of the most important things to do within the first few months of a website’s start.
  • Reach out to Local News. Local news stations are always looking for new stories, content (and events!) to share. There’s no harm in reaching out to all of the local news networks and pitching them your new website and seeing if they’d be willing to cover the story. What’s the worst that could happen? They’ll say no…and thats not a big deal.
  • Keep producing more content. If things are going well, you’ll want to ride that “new & noteworthy” wave as long as possible, and the best way to do that is to continue to provide more content quite frequently right from the start.

Beyond those things, keep asking people (and providing easy ways) to share and subscribe to your list. Within the first week or two you’ll be several months ahead of where you would be if you just started dripping content to an audience of zero. Keep your eyes and ears open around the web about you and your brand, and over time make pivots to better serve your audience in the way that they want to be served.

I hope you enjoyed this post. It came out much longer than I anticipated but I couldn’t shave any of it because I want you to learn from my mistakes and have the best chance to make the most noise right from the start.

If you enjoyed this post and feel it’s worth sharing, please click here.

Cheers, and I wish you all the best!

  • James

    Some great tips Pat, thanks! 😉

    • Phil

      These are not only great tips, this is an amazing blueprint! Pat has delivred one more time :-) I’m sure if anybody follows all of these steps the new launch will be a great success, no matter what niche you’re in.

      I’m sure I missed lots of these points on my niche site I did for NSD2, will have to look at it again!


  • Dan Franks

    Wow Pat, fantastic post! This is an instant bookmark post for sure! Makes me wish I had something like this to refer to prior to my last few launches.

    Thanks for the awesome work, as always!

  • Benji Walklet

    Nice post, Pat!

    Personally, I’ve never been a big fan of planning. Prefer to start building and then adjusting.

    Still, I could see how this would be an effective strategy for many…as long as they hold themselves accountable for taking “real” action.

  • Darlene with BlogBoldly

    Yeah I like Neil’s idea: “Neil Patel from mentioned that one of the best ways to promote a new website and make noise in a particular market is to create a highly detailed guide, the ultimate one-stop solution for people in that particular market who are trying to learn something.”

    My guide (actually a free “Blog to Profit” course) just about killed me tho! LOL It ended up being more complex than I anticipated.

    darlene :)

  • Peggy Baron

    Wow. This is something I would have paid for! 😉 So much great content, going back for a slower read…

  • Rachel

    Ridiculously AWESOME as usual! I always end up with at least ten new ideas every time I read one of your posts. Sometimes I even implement an idea or two :)

  • Monja

    Hi pat, thanks for Sharing another awesome Post. Like you, i’ve usually just started and Never had a Launch plan. But when i created One Last Year for my Blog creating Academy i totally freaked Out – i Set a Launch Date and wanted Tons of awesome content to be created until that Day. What can i say? I totally failed because i put too much Pressure on me. So i just Took s Deep Breath and did it like always – by just doing

  • Jeff

    Great tips here Pat. I’ll need to read this twice and highlight a few tips. Thanks.

  • howard irabor

    Awesome post pat. wish i knew this before i launched my blog. but some of the tips i actually go would do me good in the long run.

  • Billy Murphy

    Good post Pat. Re: the 200- outreach program, do you feel it’s feasible to reach out to 200 people with something uniquely relevant to their audience? I’ve gotten a number of emails that although personalized to me, I can tell I’m just a number on their list that they’re hoping for promotion on. Even if someone is writing on subjects that no one has covered before, I feel it’s really hard to reach out to people for promotion, unless you’re actually linking to that person’s content in your posts— but if someone’s linking to people’s content in the post just to be able to increase the % chance they promote for them, it jeopardizes the quality of content. Would love your thoughts— maybe I’m just a wimp about asking for promotion.

    • Pat Flynn

      I think this is why making contact on a platform like Twitter, and even swapping a few emails beforehand without promotion is a good idea. I don’t know if you remember SPI Session #51 with Tim Ferriss, but he mentioned meeting people and building relationships to a point where other people were asking him what he was doing, which opened up many doors for him. I’m thinking the 200-outreach program would be sort of similar, except instead of putting yourself into face to face conference situations like Tim did, it would be via email. There are obviously advantages and disadvantages to both though.

  • Ken Tan

    Thanks for all these great tips, Pat!

  • Latisha

    Thanks for this post! I can definitely implement the 200 outreach program for myself and clients.

  • Stefan @

    Thanks for sharing, a lot of great tips here that I can apply to my blog.

  • Sandy

    You mention that a mistake is using a trademark in the URL.

    What if the keyword/keyphrase I’m targeting includes a brand name? For example let’s say I’m targeting “best whirlpool dishwashers”… would it be ok to use ?

    • Josh Lee

      Sandy, one thing you might do is double check the company’s website for any legal docs that specify use of their brand name. For example, one my niche sites revolves around a game which has a trademarked name. The company that owns the game has provided very specific instructions on how their brand name can and cannot be used. This particular company is pretty lax, but not all are.

      • Sandy

        Thanks, I’ll check it out.

  • Josh Lee

    Excellent post, Pat. I couldn’t agree more. In fact, I had just similarly commented a few hours ago re. Luis’ question from SPI 073! Cheers!

  • Sacha @

    Hey Pat,

    Brilliant piece I have to admit but unfortunately it’s a week late for me. I launched my brand new blog last week ( and I really wish I had read this before I went live! From following you and previous podcasts I managed to take on board a lot of your tips (beastly resource etc) so perhaps my launch wasn’t so bad.

    I have a tip for you and anyone launching a new site who looking for social signals from the very start. Over on Themeforest is a WordPress plugin called “Social Locker”. Essentially this is a plugin where you can hide some content or downloads on your page which is only revealed if the reader Tweets or Google/Facebook shares.

    In my case I used it in my “beastly resource” for any files I made available for download. So all my copy is free but if you want a file, you have to share my page. I also only provided Google +1, Google Share and Facebook Share as I believe they are the three most powerful social signals. Looking at my copy now I can (slowly) see the +1’s and shares growing. Here’s the “beastly resource” where I used it:

    Thanks for the post. I think I may consider doing a relaunch of my site.

  • Brian

    Pat thanks for sharing all of this man. I’m actually looking at launching a new site in the next month or so and this post will definitely be helping me to make that endeavor a success. Thanks for all the insight you share here and on your podcast.

  • Robert Connor

    Hi Pat,
    Your stuff is always the cat’s meow – thanks!

  • Kaitlyn

    Thank you for sharing, Pat! This will definitely help me improve my already-existing website!

  • Jen

    Great tips – I plan on launching atleast one niche site and I will definitely follow this plan.

  • prakash

    hi Pat, As always, nice informative content !!

  • Johnny Bravo

    Great insight Pat. I know when I first started my main site I was trying to do all the above but wasnt as focused as I should have been. I was almost floundering around. Would have loved to have this info back in March :-). Either way great tips for the NSD 2.0. Love the idea of a share page. I might just add on of those to my existing sites.

  • Samuel

    I know when I was building sites a few years ago I never had such a coordinated plan of attack as outlined in this post. This is great blueprint for folks launching sites and are looking to come out of the gate with a BANG!

    I am going to mind map this and use this for future website launches.

    Thanks for creating this awesome launch strategy Pat!

  • Alex B.


    AWESOME post my friend! This has come at the PERFECT time, as I am gearing up to start the process of launching my first “authority blog.”

    It’s been a long time coming. Tons a late night hustle, but it’s worth it!

    Thanks again for the epic guide post my man, I’ll be using this for my launch, for sure!

    All the best!

    Your friend,

  • Cattie

    Amazing post and timing – I’m in the process of re-branding and working on a re-launch of my website for this fall and there are so many great tips in this post I don’t even know where to start. Thanks for sharing all this fab info!

  • Shon Thriva

    Just launched my site yesterday could have use this info. Will be using my site to document my success to living the online lifestyle!

  • Stephanie

    Great post! I love that there are things that are actionable items (many things, in fact). I can’t wait to implement more of these.

  • Dave McGuire

    Pat- This is great stuff but I have some questions. When preparing for launch day are you still publishing the content so its picked up by the search engines? I can imaging a “coming soon” home page where you gather emails to notify them of the launch, but what about building organic traffic and increasing your keyword rankings? Are the posts live or just in drafts? Any backlinking or forum commenting leading up to launch or does that all start on launch day too?

  • Brent Galloway

    Amazing article, Pat! There were a lot of resources and tips that I can definitely put to use for my upcoming product launches. Thanks!

    Keep it up! :)

  • Michael

    Thank you for the great article!
    Valuable information.

  • NOAEfame

    I did it in my New website. It is wrong, I felt so horrible about it. But I think it sometimes comes with the frustration of providing a quality work ,and working with nothing. I have decided to go back to where I started and work from there. i wish I had seen this before I opened my new blog. I will learn from this.

  • Chris

    I wish I had this post before I launched my site. I actually did it the way you said not to! lol

    I launched my site, wrote my content and waited around. However, my saving grace was that i wrote my pillar content with Corbett Bar’s “Write Epic Shit” mantra in mind so i tried to make it the best resource ever.

    It worked and i slowly started picking up natural links and ranking in search engines!

    If i had the marketing launch plan in place, i’m sure i would’ve fast tracked :)

    Thanks for creating such a great resource Pat!

  • Sylvia

    Geez Pat where do you find the time to gather all of this epic information?!

    I am here to attest to the ‘beastly resource’ ultimate one-stop solution tactic by Trevor Page. After reading about him in one of your previous posts I immediately implemented the same process to my new site. It was being created as a tutorial, step-by-step site. But rather than start with all new content, I took the content from my existing ebook and created the how-to posts. The site was ready so much faster that way.

    I then went a step further and created a secondary ‘main topic’ taking the content from a second ebook and creating a follow up to the main tutorial. This, plus constantly adding new blog posts has beefed up the site quickly.

    I do worry that the design of the site is garrish. But considering it’s not even showing up on the serps for my keywords yet, I have traffic and regular readers who are returning day after day, several times per day.

    Thank you Pat for your hard work and generous sharing of your methods!

  • Dave

    Wonderful insights Pat. Thanks for another amazing post. I try to follow this model on a compressed scale for “non-passion” niche sites. Although I don’t always plan to collect email addresses or try to get social traffic, I do try to create an ultimate resource that blows away anything else in the category. This is of course what you did with your security guard training site and what Spencer Haws did with his survival knife site. I think the details you outline above are especially relevant for larger passion sites, but the framework is incredibly useful for any website regardless of scale. Great stuff!

  • Zac

    Hey Pat, excellent resource! Although I didn’t follow this plan for my first website because I just wanted to get a feel for working with the site, posting, etc.; I will be utilizing your suggestions when I launch a real-deal site.

    For the complete beginner who has never worked with WordPress, set up a site, etc. Would you recommend that they jump into their big branded site first, or maybe build a smaller niche site first to get through the initial learning curve?

    I’m usually the type to jump right in, but I also like to get through the learning on something that doesn’t matter much first. Love to hear your thoughts.

  • ahmed hashmi

    amazing article , helped a lot

  • Jimmy

    What an excellent resource!!!! Thanks Pat!

    As someone who just started – I’m going to be implementing this soon!

  • ray

    To an extent, I wish I had thought about some of this before launching my site. It’s easy to become overwhelmed with all the new knowledge you run across, and at least a basic planning guide or outline I think would help greatly to us noobs.

  • Lizanne

    Awesome post! Thank you very much for sharing it Pat. I will hopefully launch in the next few months, so this information couldn’t have come at a better time.

  • Dean Patino

    Wow Pat, what a knockout topic and article! Thank you as always for such amazing, high value that’s applicable right away! You’re remarkable, again thank you Pat!

  • Brandon (host of StartupNM Podcast)

    Wow…what a post!
    I have a request…can you provide some examples of the 7 second pitch? Maybe for your own sites, or create a pitch for some other sites. It would be helpful to see exactly what you are thinking on this subject. Thanks in advance.

    • Pat Flynn

      Great idea Brandon, let me sit on this and see how I might be able to best set something up.

    • Ben Chilcote

      I was thinking the exact same thing

  • Steve Ferris

    Amazing advice here. Thank you for taking the time to share it all. I made so many notes to help me plan for my upcoming launches.

  • Linda Lochridge Hoenigsberg

    Pat…that delivered such incredible value. I am working with a developer as we speak and I did not think of many of the ways to create buzz ahead of time that you mentioned in this post. Thanks!

  • John Shea

    Great post Pat. I really like Neil’s approach to building relationships with others, I really resonated with that Podcast when I listened to him and have been on his e-mail list ever since.

  • Braden Talbot

    Doing it without a launch plan sounds whimsical and ineffective anyway.

    There’s also getting over the fear of building and launching something.

  • Carl Michael

    Great article, and timely too.

    As Brandon mentioned adding a 7-second pitch on one of your sites (probably not your new one), would provide a great example for some readers.

  • Alexandre B

    Hey Pat,
    What a freaking post !!
    I’ve to sleep but I couln’t go to bed without read it entirely. I didn’t know that a sharing page was. I’ll try to implement it for my next website launch.

    Concerning Google Alerts, I’m quite worried. As you know, Google Reader is no longer available and so Google Alerts in RSS format. Maybe Google is planning to take the entire service down too…

    I’ll recommand using another service to get this job done, just in case. For example Mention ( or another service from this post on Venture Beat :

    It seems that I delayed (again) the time I was supposed to sleep lol
    Nevertheless, your post deserved it :)

    All the best

  • Dr.Spencer Jones

    Nice post Pat, Something that I would want to bookmark and come again later, to take action on.

    Dr.Spencer Jones

  • Jenny Edwards

    Hey Pat. So this is the huge post you were talking about on Facebook? It was a fantastic read! I know you worked hard on this. I personally like Casandra’s answer. I’m putting more time and effort into building my Facebook pages now before I launch a website. Thanks again Pat!

  • Joseph Michael

    Hey Pat,

    That post was pure gold man. What an awesome resource and it couldn’t have come at a better time for me as I’m in the process of launching a new graphics tutorial site for bloggers. I’ve been building it quietly behind the scenes and adding content but wasn’t quite sure how to go about an actual launch. You’ve just given me the blueprint! Thank you so much.

    Quick question about reaching out to other bloggers…
    In your opinion what is the best medium for making contact – Twitter, Facebook, Email etc?

    • Pat Flynn

      I think INITIAL contact is best done through Twitter. Quick, easy and less chance to screw up a very first impression, lol. Then a followup via email perhaps, if it flows well.

      • Joseph Michael

        Perfect! Thank you. And good point – there is less chance to screw up a first impression with Twitter and it seems less intrusive for an initial contact.

  • Joe Garma

    Whoa, now I know why this post might have taken longer than expected. Lots here. Sure takes a lot of work to be successful online.

    Am gonna pass this one to my sister (a former TV producer/director) who is planning a website to present a business that creates legacy videos for families. It will let her know how to prepare.

    Another fine effort, Pat Flynn.



  • Darin Mandy

    WOW Huge Post Pat, loving it, I’ve already posted too much content on my blog (not the one on my name BTW) so now I need to go back and do a launch, I love this stuff thank you, about to begin the launch planning.

    Such good no GREAT content here Pat, thank you again.
    Darin from Oz.

  • Darren


    Awesome post, lots of detail. To be honest I think there are lots of things that can be very useful to go back and revisit, even if your site is old.

  • Robert

    Excellent post! Your words always inspire me to keep going in my business. Keep it coming. Take care!

  • Deborah Tucker

    Thanks, Pat. This is a great post, and I am hanging on to it. I am working on re-launching my website, and because I’ve been reading your blog for awhile, I’m happy to say that I’ve already been incorporating some of your ideas that you mention. Now I’ve got more good ideas to include.

    Thanks for all you do — you are inspirational!

  • Marta Zych

    I just don’t know what to write because your post is so amazing. I’m going to use all your advice and I hope that my second website will have (thanks to your post) more subscribes and readers. Pat, thanks a lot!

  • Rusty

    Wow! All I can say is, Wow!

    You are one of the smartest guys I know when it comes to this stuff. Well, and Neil. I know you have years on me with this but I listened to all your podcast and I still couldn’t draw out this type of action plan like you did.

    You really are special. This is what I was hoping the NSD was going to be. I need action steps and because I’m fairly new at this, it makes it easier for me to implement and then do course corrections from there.

    Thanks for all your guidance.

    – Rusty

  • Killara Springdale

    What an excellent write up – definitely a beastly resource!

  • MJ DeMarco

    Great stuff as usual Pat. One thing I would mention as well is to add social proof as fast as possible. For example, as soon as someone tweets you some love, embed that in the website as a testimonial. Real faces do wonders. Also, don’t be afraid of content creation by manual addition– I used to scour public resources to build out my database — and that added value to the product and sped up the social proof factor. Ciao. ~ MJ

    • Benji Walklet

      One of my heroes commenting on the blog of my other hero. Love it!

      Great tip, btw, MJ.

  • Peter Dointon

    What a post Pat, seriously that is one killer guide for us just starting out. You da man!

  • Gary

    Wonderful info, but you make me feel guilty for doing it all backwards or not at all. :(

  • Kedar

    Hi Pat,

    I really enjoyed this article and everyone will agree this single article has vast info for launching a site with a bang! Thanks for all efforts.


  • Cath

    It seems I have a lot of work to do!
    Thanks for sharing your lessons learned with us :-)

  • Rambo Ruiz

    Thanks Pat for this wonderful source. While reading your post my mind is actually wondering if I have done these things on every new site that I built and I must say that I missed A LOT. This is awesome as usual Pat. Will definitely share this with my audience.

  • serge

    Awesome post yet again, Pat. Thanks!

  • Ellen Reaves

    AWESOME! How did you know that I am launching my site and would NEED this like yesterday? Thanks for jumping in my head and filling it with great ideas!

  • Sylvie

    200. I’ve been working on that list for days :) But i was wondering HOW MANY? 200. Thanks Pat, among all the other great information, i pick this one :)

  • Jon Stannage

    U da man Pat, thanks again for some great advice!

  • John Gaylord

    Great post! This came at a perfect time, I am working on launching a website in 2-3 months, and collaborating with 5 others to write the articles. There is a ton of potential for the site, but my job focuses around the website planning/administration including: site design, SEO, managing the people, and making sure we have traffic when we launch the site. This post came at a great time, so thanks again.

  • Eric

    This is a great guide, Pat! I love it! Thank you.

  • Josh

    Great post Pat! This comes in handy as I’m getting ready to launch a new website and brand soon.

  • Tim

    Great post! One to bookmark and take action on for future website launches for sure.

    How successful has anyone been getting people on their email list with just the teaser page? I’ve never done it but I would guess not many people would sign up given that there’s no content yet?

    Any thoughts on that?



  • Marty

    Pat, I’ve been reading you for years and in my opinion that’s the single best post you have written. Many Thanks.

  • Melissa Wilson

    Pat, this is a great post. I especially found the section on building relationships and buzz for launch day to be very helpful. I’m working on building a website and brand and was actually wondering about the best ways to reach out to people as well as what to do if you don’t have a site for them to check out yet.

    So, thank you for writing this and it’s something I will definitely be coming back to in the future.


  • Simon Herrmann

    Hey Pat! What an awesome post and the timing could not be any better as i’m just in the process of creating my first niche site (I wish i would have found you earlier)

    I have a question though: When is the best time to put the Adsense Ads on the website? Straight from the beginning or when you have your first couple of hundred visitors? What is your opinion?

    Cheers Simon

  • Jason

    Great idea! Now, I know how to launch a new website with a bang! Thanks for sharing.

  • Mary

    Hi Pat, your posts are always amazing and filled with passion and information and I appreciate that.
    But this one is off the charts. It seems like a post you will be able to sell!:) More than that, it gave me some information I have been struggling with at the stage I am in.
    Thanks for everything! Mary

  • Angela ‘s Getting Ready to Launch a NEW Website

    This was a HORRIBLE realization of how I have failed in the past! I am so mad that you haven’t written about this before 😉

    Really, this is perfect timing and I found a new website to follow with MyKidsAdventures – I love the idea and will be contacting and promoting them for sure.

    How much monetization should one have on day one? Do you lay off the ads until a little later? Won’t the sidebars look bare if you do? Thanks!

  • Niko

    Awesome post Pat! I have been thinking about writing a post about this exact same point of view for awhile and this gave a lot of good tips to continue. Maybe another area to explore would be social media engagement and getting profiles set up before the launch.

  • Ricardo Butler

    Nice Post! I love this!

  • Michael Belk

    Pat, I very good launch plan. I am in the middle of a new website so I like the ideas. thanks

  • Edgar

    I cant wait to see your new niche site Pat!

    • VIP

      Yes, Pat started his new niche site and creating content now, maybe :)

  • TriggerIM

    You could get crazy granular with each of these facets – definitely something every proud pre-new website owner should read! :) Thank you!

  • Fatloss Mental

    Stellar post, it is great to see that you are not resting on your laurels but seeking to streamline and polish your already successful business process. I think that everyone makes plenty of mistakes online on their road to mastery.

  • Dan Gamito


    If I could create 1% of the epic content you do my launch would be like a truck full of bottle rockets.

    Thanks for this amazing launch blueprint. I especially love the concept of buckling down and finding 200 relevant people to reach out to. Got my work cut out!

    Thanks again Pat.

    • Judy Montel

      What he said – boy oh boy do I have my work cut out – on quite a number of these! Thanks for the inspiration/road map combo, Pat!

      • M. Elliott Hallum

        This is the best internet marketing article I’ve ever read. I have struggled for weeks with a direction or plan. This is timely and extremely relevant. Thank you so much sir.

  • Viv

    I wonder if it’s ot unneccessary trouble all that launch plan…

    Let me see how Steve Jobs would have handled a launch…

  • Ed S

    Awesome information! Just in time as I am about to launch another site after having a blogger’s block for the past few weeks. Thank you Pat!

  • Mouad Boukil

    Great tips from Great Pat. Knowing what audience want was my latest article on my blog. Coincidence ? no, you know me better than I know myself. Thank you


  • Rob Sake

    I love the way Pat Flynn made an easy to understand article. A step-by-step guide on how to launch a niche site will surely put your audience hooked into what comes next. Thanks a lot my idol Pat Flynn.

  • David @ Growth Hero

    Pat, thanks for this post! My blog has already launched, but these tips are still gold. You just tripled the size of my to-do list :)

  • Chrissy

    Brilliant post! Thank you as always Pat for providing epic content. This is exactly the kind of material I need for when my site is launched. I also really enjoyed the podcast you did with Neil Patel talking about this subject. Good stuff !Definitely bookmarking this post

  • Megan

    I haven’t even gotten through all of it but I’m definitely going to implement that share page! Thanks Pat.

  • Madimetja Shogole

    Great Article and wonderful advices Pat. It’s been 2 weeks since I knew about you. And whenever I go through your articles and pod-casts, I find myself growing by the day. Thank you so much for sharing so much of yourself with us. And yes, it would be such a loss if we don’t act on your advices. Last night I was on your podcast 17 (3rd piece of the 3) – I’m still pondering over your plea – urging us to do something about what we learn.

  • Paul Jolicoeur

    You were right, this was getting long! You must have been very excited for sure!

    I find that I improve the most when I consume others content, thank you for that reminder. It is too easy to put your thoughts out there and not take the time to take in the richness of what others are offering.

  • Shamsudeen

    This is indeed a great piece of information I believe worth keeping close to the heart. But, this will work best for two type of internet marketers; already established marketer and large budget marketer.

    A newbie who has no experience of how things work here will in my opinion not capable of all if not any of this strategy.

    Am starting a new blog this week, though already finished with the design, I will apply some of the tactics here to pre-launch it and see how it will go.


  • Sam

    Epic post, Pat! That’s the content we want to read. :-)

    I just launched one new blog / website today and was looking for a summary or list of things that can be done to promote a new niche site.

    Thanks again!

    • Nthuseni Thusi Mathaga

      This article is great. Really helped me a lot.

      I’m in South Africa and soon I’ll be launching my own digital marketing agency ( with some really good innovative products. I hope its gonna be a #bang

  • Anthony

    What an Awesome piece of beastly content Pat! The timing of this post is just right on time as I am launching my second niche site in 2 weeks time. The post is making me feeling a little information loaded, but in a positive way. I guess I have to re-read this article a few more times before implementing 1 method that I’m most comfortable with, following through all the way.

  • Johann Costales

    Hi Pat,

    Thanks so much. Really appreciate your SPI site.




    Awesome post Pat!!! Learnt a lot.
    Thanks :)

  • Ramsay

    Pat, by following your tips I successfully launched by brand new blog. I just worked a bit on design part and shouted about it on Social Media. Its all about effective use of resources available around us.

  • Hugo Goncalves

    Pat (and readers), a quick question: Say that you have content that serves two different audiences. Does it make sense to do two separate launches for each target audience? For example, you have an ebook guide and a podcast guide. Does it make sense to make two launches, each focusing people interested making an ebook or a podcast? Thanks.

    Looking forward for the NSD2.0 posts!

    • Ben Chilcote

      Here’s a thought – if you DID do 2 launches, you could do them one at a time. You could launch first to the eBook crowd and then somewhere in the launch let them know of your upcoming Podcast guide. Whichever you want to make a bigger splash, put that second. This may create some momentum for the second launch and allow people interested in both to participate in both.

  • Aloe Vera Headquarters

    Awesome post Pat!

    I will definitely be implementing this strategy when I’m launching new sites in the future!


  • Ashish Jain

    Hi Pat,

    A really really helpful and informative post for those who are going to launch their website or blog. I like all the tips that you have given here. You just created one more beastly content here.

    Please give some tips to those who have done the mistake of launching their site without creating a buzz before launching. I know some of the tips in this post will help them but please give some tips specifically for those who have launched their site some months ago and still don’t have much traffic

    Thanks and Keep posting epic content like this.

  • Victor Björklund

    Awesome post like always. I love the 200-outreach program, thats from Niel Patel, right?

  • Derek @

    Awesome… I’m currently hunting for a wordpress plugin that will manage the email list for me…

  • Riza

    Very comprehensive, Pat. I agree on a lot of the points you’ve raised, but especially the one about entering a niche late because your site can become that something everyone’s been waiting for.

    I also couldn’t agree more with the idea of having a “launch plan”. You’ve explained it thoroughly!


  • Steve

    Pat, thanks for a very thorough and informative post. I see several steps I should have taken when launching my recent site. I will definitely use more of them for my Duel 2 site. Thanks for sharing your knowledge and experience.

  • Andy

    Awesome post as usual Pat. It’s kind of unfortunate though, as I’m working on my main site right now and trying to focus on it, but this gave me so much reason to spend too much time planning out launching another site 😉

    I’m going to do my best to stay focused, but when it comes time to dive into this other site, and when my wife starts putting hers together, we’ll be coming back to this post a lot!

  • Rich Rennicks

    Thanks, Pat.

    I’ve been using many of your tips to improve and build traffic to my site,, which focuses on promoting Ireland and Irish culture. I’m working on a redesign behind the scenes and will definitely use this post to guide my relaunch (with ebooks) this fall.



  • Stephen

    Hey Mighty Pat,

    That was hell a brilliant story you just covered. I don’t know about others, but I can surely say that this post really does cover some of my lacking.
    People buzz around and shout that they don’t get success upon their hard work.
    If I find some horrible terrible gigs like them, I am going to prescribe them one medicine. That is

    Keep Up the saint task…


  • Bryan

    Thanks for the post pat!! I am currently starting to back link to my new site, but I did not start with a launch plan. I’m not sure that would feel comfortable with the massive exposure so early. But i guess that is because I am not as experienced as you with building sites. If the time comes where I am ready to do a launch plan such as this I will be sure to refer to this massive resource!!

    thanks again pat!

  • Emmanuel@BigTimeBlogging

    Yeah, it is very possible to get maximum exposure and engagement from day one. It is very true that an email list should start being built from day one.

  • Sunday

    Hi Pat,
    Ultimately, launching a new website requires proper planning. It is possible to launch without planning but most marketers that launched without plans didn’t experience the BANG!
    That said, your post is helpful as it reveals the most important steps that should be taken in order to achieve the right launch to be embarked. After going through this piece, I just feel like launching a new website :)

    This comment was shared in the IM social site – where this post was shared and ‘kingged’.

    Sunday – contributor

  • Fabrizio

    Hey Pat what a great info packed post mate, had my pen and pad at the ready and took a lot of notes man, thanks so much. I never thought of planning a launch before and having launched so many websites in the past, I can’t help to think how many of them could have had a better start had I planned to launch them properly.

  • goldnfiber

    Very useful information, who wants to begin new website. Also helpful for me. Thank you Pat, keep well.

  • Chadrack

    Hi Pat,

    This is truly awesome! I’ll definitely work on a few of these ideas for my next launch. Thanks so much for this resource.

  • Ken

    Hi Pat,

    This is an incredibly helpful resource. I’m excited to start implementing some of these techniques for my niche site duel site. I also have a goal to set up a not-for-profit sports tournament in the next year in honor of family members who have been battling cancer and I will ABSOLUTELY be implementing these in order to drive awareness and encourage involvement. Really excited to see the impact these tactics can have both in the online and off-line spheres.


  • Josh Nankivel

    Great post!

    Just an addition – besides bloggers and podcasters, in that same category could be prominent YouTubers as well.

  • Susana

    Great article Pat! Couldn’t be posted at a more perfect time! Just in time for launching my new site.

  • Susana

    My favorite section is the content that needs to be published on day one. Thanks Pat!

  • Japhem

    Thanks so much Pat. You really have a lot that will take me time to learn. Your post has really given me a challenge and as at now, I believe am off the ground and ready to start off. Thanks once again for your generosity.

    • Emily

      Agreed! A quarter of my way through this post and I was already altering tomorrow’s to-do list to take action. I’m almost overwhelmed, but I so appreciate such a comprehensive how-to!

  • J

    Thanks for the information Pat. I’ve read about launching a website from others and what your post states is way more valuable. The most others say is put the website up with great content but never the prep that should be done.

  • Mark McKnight

    Hi Pat,

    Love your posts, but sometimes I find the whole internet business thing a bit overwhelming. I think the content on this page would be better as a video. I prefer to hear you telling me the great info rather than having to read it.

    • Sylvia

      With this much information it would be a 5 hour video. As written content we can go back and re-read again and again. I get easily distracted listening to podcasts. To each his own I guess.

  • Kyle

    This is so great. I am launching my site on August 1st.

    Literally today I was e-mailing friends in the PR world asking, “What can I do in the last 13 days?” So glad you popped up on my facebook feed so I could get your insight. E-mailed my website designer to add a share page – great idea!

    Thanks, Mr. Flynn!

  • Ti Roberts

    Wow, Pat; this is a MONSTER post, oozing with valuable content.

    I love how you’ve devised such a comprehensive but easy to follow blueprint for new bloggers to follow.

    This is like a blog business plan on steroids, if I’ve ever seen one, this is definitely it!

    I didn’t go about my blog relaunch in exactly this manner; however, I did implement several of the strategies you mentioned to build up my traffic, brand, creditably, exposure and recognition in record time.

    Including networking with other bloggers, creating several pieces of pillar content, emailing my peers, round ups and guest posting.

    In only 3 months, I was able to generate over 19,000 blog visits and land 3 *unsolicited* guest post spots on three high profile blogs, including Ana Hoffman of Traffic Generation Cafe.

    This isn’t my first time visiting your blog, Pat; however this is my first time leaving a comment. I want to say that you’re doing an amazing job here at SPI and your content is incredible.

    I’ll be sure to share this post with my social circle. I’ll also comment and share it on BizSugar.

    Thanks, again! :)


  • Chad B

    Pat, this is an awesomely amazing post – THANK YOU for all you do.

    I find myself growing ever more addicted to your content.

    One question about all of this though….you make it clear that the goal is to write about what your target audience wants to read. But how do you know what that is? I am going after a niche I have a passion for, but not really any experience in, so I will be sharing my learning experiences as I go. How do I make sure to tailor the content I create to the target audience I am going for? How do I know what will interest them? This also translates into composing the ‘beastly resource’ or the ‘expert round up’ ~ if I don’t know what the target audience is interested in, how will I know what to focus my viral piece on?

    Everything else here is clear and if not fully understandable, at least leaves me with an idea or two of where to start. But the question of identifying the audience’s interest baffles me.

    Any help or ideas on this would be appreciated.

    Your Awesome Pat.

    Thank you!

    • Ben Chilcote

      Chad – One approach is to look at yourself not as the content CREATOR but the content CURATOR. I think the expert roundtable approach might be good to pursue. Reach out to some other professionals or experts in you niche and ask them each for one small tip or but of helpful content. You provide the value by having a unique platform (your blog) to share this content.

      If you can’t find other blogs or forums where your target audience is talking about their interests, maybe you can just take your best guess, put it out there, then ask your readers if your content is helpful. If it’s not, then there’s an opportunity for them to tell you what IS.

      Just some thoughts! :)

  • Crystal

    Thanks again Pat!! As always great honest ideas. So much we can all do to build our businesses!

  • John-Paul

    Thanks Pat for another impressive classic!

    I find that setting a target number of posts before launch really helps. Apart from providing a healthy inventory of articles for the site, it helps me determine if I can produce enough great content for the niche I’m tackling.

    As a personal rule, it’s 50 full-length posts or no launch. And it always works for mê!

    *Patiently waiting for your next gold nugget*

  • Otis Woodard

    Hi Pat. I feel as though the heavens parted and providence reigned when I got this post from you. Just yesterday I signed up with BlueHost and started putting up a website, telling myself it was time to get on with it. To receive this huge gift from you is a bit overwhelming in terms of its timing and your generosity. By the way, I’m really enjoying your Better Blogging product. What an amazing thing to do to be able to read such incredible information first, and then do it. I’m so glad you packaged it with the other products, too, on 72Only. I’m getting quick a bit out of Cliff Ravenscraft’s videos, as I am sure I will the others as well. Thanks for cutting the trail, being real, and for your helping hand. Otis

  • Jen Smith

    Thank you TONS for this post! I’m launching my new website for Jen Smith Social focused on providing valuable Facebook marketing and advertising information to small/medium business owners. My website launch date will be late summer and this post is perfectly timed. Thank you for all of your valuable insight Pat!

  • Molly

    Should I create a share page and/or a landing page with email list signup for my site that has been live for 2 months?
    In hindsight, I wish I had had a launch plan! Lesson learned. fortunately things are going well for my site, but I can only imagine how good it would be if I had planned better! Thanks for this awesome post!

    • Phuong Le

      You can even add the opt in form to collect the email right after publishing the website. What you need is a compelling giveaway to offer the niche customer.

  • Michelle – Traffic Travis

    Hi Pat,

    I definitely agree that having a solid launch plan is one of the most effective ways to capitalize on a new web site. You are leaving a whole lot on the table if you just “go with the flow” as opposed to planning things out in a judicious manner.

    My history teacher used to say that ‘proper preparation prevents poor performance’ – apply this lesson to your Internet marketing and you cannot go too far wrong.

    Traffic Travis Customer Support Manager

  • Norm

    That Share page is awesome! Great idea.

    Definitely something I want to add to my existing sites and new one.

  • Navid Moazzez

    Hey Pat,

    This is an awesome post, thank you so much for writing and sharing this with us!

    I got so much out of this, very useful tips I can implement right away to my website and my future projects I’m getting involved in. I really love the idea of having a share page. I will also organize a spreadsheet and follow the 200-outreach program to keep the sites I visit often and the relationships I’m building online with people more structured.

    Again, thanks for everything you do and keep up the amazing work!


  • kabiru

    i learnt a lot from this long post. i will implement them in my next website

  • Sue B

    Thanks for this post Pat, lots of great information as always. I’m currently planning my first website and you have given me lots to think about.

    I have just finished reading ‘Let Go’, it was very inspiring.

    Thanks again

  • John

    Hey Pat,

    This is an awesome post! As always great honest ideas. So much we can all do to build our businesses!

  • Nikhil Narkhede

    It is interesting to know for inaugurating the website. I wish I could had launched my website in this fashion. Anyways thanks for informing all the possibilities.

  • Mairo Vergara

    What an amazing post! I learning so much with NSD2.0, however the funny thing is that I’m not building a new site, instead I’m using many of the concepts from NDS2.0 to improve my existing site. I have thought about creating a new website, but when I look at my site I think “nah, there’s still so much to improve”.

  • Costco Fan

    Thanks Pat! You provide a wealth of information with every post.

  • Sadiq

    You couldn’t have written this post at a better time. I am currently creating my website and have been struggling with what content and how much of it, to have on there before i begin to drive visitors there. This post has made allot of things clear to me.


  • jhoni

    It’s good tonight I could read your post, I am a newbie blogger and your idea is very useful for me! success always pat

  • Robert

    Awesome post, Pat!

  • Badouj

    Thanks so much. I try to read these types of posts from time to time to refresh myself and the things that I need to be doing!

  • Eric Michael

    Thanks for all of the great tips, Pat. I’m working on a new blog to host my Almost Free Money author platform, so I can feature my book Passive Income for Life. I’m glad that I checked this out now, so that I can start the pre-launch promo! Lots of valuable advice, and some ideas that I had not thought of before.

  • Chris (The Home Builder Contractor)

    Timely post. My wife will be launching a wedding website soon and these tips will be helpful.


  • Ben Chilcote

    Pat – this post is JUST IN TIME learning for me (and could sell as a book in and of itself!) I’m gearing up for a RE-launch of my site and plan to put your tips into action. BTW – didn’t know if you saw the tweet but as some reciprocation, I chose you specifically to put into a promo video for one of my other projects – I promote you whenever I can! (Here’s a link to the part you are in:

  • Roger

    Great job Pat! Once again, providing tremendous value based on your experience and research. Thank you so much! Perfect timing too … I’ll let you know how my launch goes in a few weeks!

  • Mallie Rydzik

    This could not have come at a better time for me! I’m launching my new site on August 1st and have been wondering what I’m missing in the build-up to launch date. All your information is always so relevant, but this felt like it was written just for me. Thanks!

  • Rafal

    Great Post, I tried this tactic once by posting teasing crowd from post to post, reminding them of date, results were pretty good.
    Lately I’ve launched Entrepreneur Package Part 1. Its good idea to Split your content into parts so people will keep coming back.
    Also, I have this guide – It’s about raising start-up funds for domain/startup.
    Im kind of thinking about splitting it too, since it’s not complete yet.

  • Aida

    Perfect timing for the project I have been thinking of! This definetly takes the guess work out of trying to figure it all out. Thank you Pat!!

    P.S. Any suggestions on branding a business?

  • Bryan Knowlton

    Epic as usual. I am printing this post as we speak and look forward to make notes and highlight it to hell. Thanks again Pat, you rule.

  • Chad Ferguson

    This is an awesome resource Pat! I wish I had something like this to work off of years ago when I started. Instead I got “sucked down the nucker hole” of reading hundreds upon hundreds of the “latest and greatest” techniques that were going to create instant results overnight and wasted a lot of valuable time. It makes me sick to think about the time and work I wasted.

    How’s shooting the bow going? You still working at it?

    You need to come down here to Texas and let me teach you to shoot and take you fishing!

  • Elaine

    Thanks for your post. Great information.

  • Guestblo

    Very informative post out there. Was just wondering how crucial will the effective use of prominent Social Media profiles would be for your website. Creating an FB page..working on the website and the page simultaneously..all seems to be an exciting proposition!

  • gvanto

    Awesome post – thanks Pat! I particularly like the idea of building relationships even before launch – thats what we plan on doing!

  • seattle divorce lawyer

    Thanks Pat! You provide a wealth of information with every post, i have been following your post for a very long time and your site has really build me up !….
    And i have practice want you have been saying on my site here (

  • Steven Davis

    Pat, really great meeting you in person in San Diego. You continue to deliver incredible value, either in person or through your posts like this epic one!

  • Kyle

    This is EXACTLY what I needed to read today. I am so in gear for my website launch now. Thank you Pat!

  • AW

    Thank you thank you thank you for this!! Absolute perfect timing!

  • rokham

    Hey man,

    Another fantastic piece as always. I admire how transparent and motivating your material is.

    cannot wait for more :)

  • Christina

    Hey Patt, thanks for writing this article. I’m currently preparing to launch my own online business, and these are handy points I’ll be keeping in mind!

    I’ve been doing research, and can’t find an answer to one question: do you suggest separating a personal blog from a business blog?


    • Stepahnie@Brestrogen Live

      Start a business blog because that’s more professional in the eyes of your reader! Hope this helps.

  • Juan

    Awesome! Thank you Pat, you are so generous.. We are just about launching a new version of our current website and this post is making our mind to become active and inspiring about this new project!

  • Mark

    Hi Pat,

    Once again, ‘awesome’ content and, more importantly, bloody useful especially as I’m about to launch my revised website to the world.

    Keep up the great work

    Mark, UK

    • Iain

      Completely agree Mark.

      Sometimes when you read things that aren’t helpful it can be a bit sad.

      I guess not everything can be ultra useful.

  • Bart Steward

    I sincerely prefer to stay focused on producing content (using it later to boost ranking) rather that “building relationships with my audience”. I don’t think of my start-up of the website as an event. I already know that nobody will see my website until it’s 1st in google (or few people anyway). What I can do to make my site known, I do after putting content online. And anyway I do it mostly to get backlinks and social signs that are meant to make me rank of 1st spot.
    That’s the thing that really guarantees me that I will make money: managing to rank stable on 1st spot on google. The audience will come, and if not, I will always have fresh visitors coming from google.

  • John

    Thanks for the post – very informative.
    What if you want to keep what you will be producing to some extent a secret but still try to gather interest?

    • Christina

      Hey John, I think in this article, the section on creating a teaser page and building buzz would still be relevant, even if you are keeping your new product or service a secret. Dropping hints would still create anticipation.


  • Michael


    Great post and a lot of your suggestions I have written down for later use…like tonight!

    As always, thanks for sharing your knowledge and insights!


  • Stephanie@Brestrogen Will It Work


    I am with you on the beastly topics. Truly inspiring words for all of us.

    I am making a couple of highly valuable posts of 5000 words.

    I want to fly right of the launch of my new site.

  • Trung Nguyen @ Best Wordpress Hosting

    Thanks @Pat for great advice on launching a new website. I’m sure that I’ll never forget to create my plan first. And of course, I’ll use a best theme for my site. Thanks, again, Pat.

  • Vicky Lyashenko

    Wow, this was such a detailed and informative post! Unfortunately I didn’t do any of the suggested things when I launched my site last year. I am wondering if it will be ok to relaunch? I wasn’t clear on my mission as I am now. I would love to hear what you, Pat and
    the community think!

    P.S thank you so much for including my tweet!!

    • Ben Chilcote

      I read this article with a re-launch in mind of MY site. What’s great is that I already have a base of followers to join in. I’m planning to add some features to my site, commit to a greater frequency of posts, and redesign the site. My plan is to go offline for about 2 weeks with a teaser page and then have a big “Grand Re-Opening”. I printed this post as a guide for my re-launch.

  • Ben Troy

    Awesome post Pat, thanks for sharing ultimate guide.

    I believe you can build a niche website around just about anything, assuming you’re passionate enough about the topic. If you want to do this successfully, basically think of this new site like a blog. A blog where you have to write a LOT about one particular topic, and the content has to be really good.

  • MK Sam

    Great post and a lot of your suggestions I have written down for later use…like tonight!

    As always, thanks for sharing your knowledge and insights!

    Thanks Again For great Post


  • Jaclyn

    Pat, I have to disagree with your advise here, somewhat. I think the site should be up and running before you create too much buzz about it. Otherwise people will go to look at it, see nothing there, leave, and forget all about it. I agree with what you said about having several articles before going live. But if you want to capture an audience, they have to see these articles as soon as they hear about your site. If it is not up and running, they have nothing to hold their interest.

    • Chris


      This article is a comprehensive “How To” based on Pat’s actual experience as well as the actual experiences of other well-known successful internet business owners.

      BTW, is your opinion (as stated above) based on actual events… or just your “theory”? Because in my few years of online experience, I found that a large percentage of my initial “assumptions” were later found to be incorrect once I actually tested them. Just saying…

      • Pat Flynn

        I see where you’re coming from Jaclyn, and I appreciate the honest comments. I think it depends on how you create your buzz. If you say “check out this new site it’s going to give you all you need”, and then you get there and it’s nothing but an opt-in form, then I agree. But, if you say “sign up to become one of the first to get this new, cool thing that’s going to help you do X, Y, and Z” that’s pretty enticing. It all depends on delivery.

  • Sibo

    This post is massive. Thank you for your time and effort to summarize everything for the audience, Pat. I am truly learning from your experience. It helps all the new beginners with a brilliant start.



  • Alan

    Thank you very much Pat.

    You don’t know how many times I’ve read this post, I’m preparing my stellar content for the launch of my website, and I couldn’t have done it without your guidance.

  • Laura

    Really inspiring post Pat! Just working on the new version of my website and all these tips will help me come up with a well structured launch plan. Thanks!

  • Joanna

    Thanks for this very very useful resource! I’m practically following it to the word :) (nearly) I am currently compiling an expert round-up article but have a slight dilemma because one of the experts I want to contact could be considered competition. We offer one-to-one english classes, they are a well-known english language academy offering group classes. I’m worried that I might get into a sticky situation if they react in a negative way. I want to make clear that our businesses are complementary, which I think they are in essence, and we could easily be collaborators if we don’t see each other as competitors. Am I stepping into a sticky situation by contacting him for his expert opinion?

    • David

      Joanna, I am a bit old school and new school. Be careful with direct competitors. One company will not make you but they could break you!!!
      I am rewriting several websites after having direct competitors borrowing info. You should not educate your competition.
      Regards, David

  • Oscar

    One of the things I’ve been doing lately that has helped alot is spacing out my post. For some reason search engines love that stuff. Pat you really have this presales thing down. It just sucks sometimes one may put in all of this work just for the site to flop. Some niches are very unresponsive with a website that hasn’t even launched yet but this is an awesome post and i’m going to try to use all of these methods on my next site launch. Thanks!

  • Atomic Reach

    Thanks for the tips Mark! This advice is pretty much exactly what our launch plan looks like and we’re happy to see that we’re on the right track. We’re builing out our content marketing plan which we think is incredibly important for a launch and on-going strategy. We’ve subscribed to your site and look forward to reading more posts from you!

  • Kevin Pittman

    you’ve got to be kidding? ALL this would take 5 years to put together, Ill be living in a box under a bridge somewhere before i get all this done, 200 websites, 200 blogs, 200 Facebook pages, 200 LinkedIn sites 200 twitter accounts, that’s 1000 emails plus 1000 more if they respond back plus 1000 =3000 minimum, all you would do is spend 24 house a day writing and answering emails, you’d never get anything else done! Did you factor in when to create the website, and content, there is only 24 hours in a day, this is impossible for the complete beginner, most of us have jobs that eat up 8-12 a day, a wife and kids! If all i had to do all day is build websites and answer emails, things might be different for me too. Listen folks Pat is just another online guru using a transparent tactic to get your money. sure he had to learn, but remember he himself told you, he had nothing else to do all day other than stay on the computer because he was laid off. You will not get these results no matter how hard you try, he makes 54k a month, just work at your own pace, build a few niche sites, get them to the first page of Google put ad words on them with a few affiliate links. The rest of this crap is simply guru vomit, when you make enough money to stay home full time then you can try these ideas. Most of you need money right now, Right! He don’t, he has got plenty of it! And wants you to give him more, so he can Bragg to his cronies about how awesome he is!

    • Pat Flynn

      Kevin, thanks for the comment, I appreciate it!

      I’m not asking for money from anyone. Where do I do that? I’ve never guaranteed results either and I’ve definitely told people many times on the blog that what I earn online each month is atypical – but making money online is not, and these strategies are doable and they do work.

      I don’t sit in front of a computer all day – I play with my kids and spend time with my family too, but at night I do what I have to do to get things done. I don’t work all day long, but when I work I work smart.

      When I got laid off, yes – I had more time to hustle but no matter what you have to utilize the time that you have. If you don’t have the time during the day – stay up later – wake up earlier – you HAVE to do these things if you want to get results faster – but even an hour a day devoted to yourself and your business will help. Plus, have you thought about utilizing outside help too – for example, having someone you hire on Odesk or create a spreadsheet for you of the top 200 everything in your niche, which can be done for a very minimal fee.

      The point of this outreach program is to play the numbers. You’re going to reach out to a large number of people, but only a few are going to reply back. But wait a sec, what if all of them DID reply back – then heck yeah that would be awesome! For some reason you’re thinking that would be terrible because you’re have more work to do to respond – but in reality that would be amazing! All of those people who could potentially help you boost your site – why wouldn’t you want that? That’s a huge opportunity and you don’t want it to happen?

      No offense to you Kevin, and I totally appreciate your comment and see exactly where you’re coming from, but succeeding online takes work. A lot of work – hard work and smart work. Plain and simple. It looks like you may be able to benefit a lot from the content here on SPI based on what I see on your homepage and the advice you’re giving the SPI audience in your own comment: to put up a website, get it to the top of Google, put adwords on it and some affiliate links. It’s not that simple (and side note: it’s AdSense, not adwords) and in today’s environment if you want to build a business that actually matters and becomes successful, it takes a lot of work. You can’t just throw up a site anymore, hence the entire purpose of this post.

      You said, “The rest of this crap is simply guru vomit, when you make enough money to stay home full time then you can try these ideas.”

      I like to think that unless you try these ideas, you might never get to a point where you might be able to stay home full time.

      Again, I appreciate your honest comment Kevin. Wishing you all the best!

      • Andy

        Soo classy sir.
        First I was impressed by your epic guide above; you’ve really achieved your goal of sharable, epic content!

        Second, you show a ton of grace and class in responding to trolls, which AGAIN taught me something.

        Thanks again for everything Pat.

      • Markus Beher

        Respect, Pat. That is a brilliant response to an unnecessarily angry post. Luckily you don’t get many of these I’m sure as you really don’t deserve these. Thanks for all your great content!

        • Pat Flynn

          Thanks Markus – it’s always good to get people to speak up though, even if it’s in disagreement with what I’m doing or teaching. As long as they are respectful I don’t mind, and I think it benefits everyone. Cheers!

      • http://comingsoon!!lol Kofi Asirifi

        Wow, I never leave comments, but your professionalism is simply A1… I had to. Thanks again for this awesome (and quite detailed) post. I recently bought 2 domains (baby projects that I hope turn big) with hosting and all and was looking for some type of guidance that would allow me to go from the initial idea into more action planning. This provided it for me. Granted, I’m going to have to re read everything, but it’s exactly what I needed. Thanks again!

        btw, found you thru !!

  • Mary – Affilorama

    While I think you’ve written a fantastic guide here, I do believe it’s a bit “wrong” to teach people how to make viral content (the so-called viral piece). There are no hard and fast guidelines as to what constitutes viral content, and generally the people who claim to know the secrets of creating viral material always have something to sell.

    Apart from that I think you really hit the nail on the head!


    • David

      Mary , You are a joy! It IS a fantastic guide! And you are right, not everyone will be able to write viral content. But most of us can do a credible job of it, with a little help from friends and cohorts. Stand by!
      Regards, David

  • Markus Beher

    Hi Pat,
    That’s a great post with tons of useful information – as always :-) Your blog is a real source of inspiration and I look forward to the next post already. Thank you!

  • nils

    Hi Pat! nice article :)

    Just one question.. what`s the plugin you`re using to promote this article? Launching a Website Soon? Check out …


    • Tomas kennedy

      You want to know all plugins used in a website? Just right click anywhere and click on “view page source” and then click on ‘edit’ in your browser and select ‘find’. Write ‘plugin’ and search the sourcecode by clicking next or previous( ▲/▼ ). This way you will find the names of all the plugins used. Now search in Google and download them. That’s what I usually do.

    • Anam

      That’s asking a lot of my audience, so thank you to those of you who picked it up!

      breast enlargement

  • Raymond

    Hi Pat,

    Fantastic article and very informative. Taking lots of notes and putting some of them in use soon. Thanks again!


  • Holly Canan

    Pat – You should write one about…
    “How many hours a week would one work depending on if they served ice cream or a lunch cart?”
    “Should a food cart be mobile or always in one location”

  • Steve Znavor

    It was a motivating one thanks for sharing,rather than points you have mentioned i will like to add a point that internet advertising of site is very essential once you got link through many sites your business will be at boom automatically.we should keep the website in sandbox before it get fully developed.

  • Bert

    Why are you getting so angry and defensive in your responses? Where’s the old “nice” Pat?

    • Pat Flynn

      No one angry on this side of the computer, just have to stand up for what I know is right, that is all. Thanks Bert!

      • Bert

        Glad you’re not, but your response to Kevin struck me as angry and slightly rantish. I may be the only one who read it that way, but I might not be. Writer intent is less significant than reader interpretation.

        • David

          Bert, I don’t know you. But it appears to me, it is you and Kevin that appear angry and rantish. One of the great benefits of Pat’s website is the unending supply of free and pertinent information that was previously a guarded secret of Gurus.
          A further message: is that you have to understand, there is no gain without pain. So go to work and be the best you can be.
          Happiness, David

  • Johan Mayer

    Hi, I am new in SEO. I am now practicing and trying to apply SEO techniques in my website. I started to create backlinks from blogs and forums.
    I found your website very helpful, thank you very much for this informative aricle.

  • Osman Hameed

    Thanks for the very detailed guide. I’ll be sure to use it for my next blog!

  • Joe Shelerud

    Thanks for the great guide Pat. After reading your section on the types of content (Analytical, Philosophical, and Case Studies), I had to go back and reanalyze my posts (can you see what type of thinker I am) to make sure I had content for all types of visitors. Keep the great info coming!

  • Andrew M. Warner

    Wow … great content and information on here. I’m in the process of working on a different site, apart from my main site, at the moment and I will definitely try some of the things you suggested here. Although I can implement some of the things mentioned here, such as the google alerts, I wish I came across this … or that you wrote this before this year started so I can implement it on to my current website ……. i guess it’ll have to be for my other one. No worries. Great informative post again.

  • Smart Children

    Great post. But it’s too long. I have to split many days to fully understand the post, but nevertheless, it’s good, especially when someone wants to learn about launching a new website/product.

  • Shane Sams

    Putting this plan into action starting…now! I’m going to keep a record of this journey Pat, almost like a case study! I’ll let you know how each step in the process worked! Here..we…go!

  • Rina

    I get great tips on how to build a brand new website
    Thank you Sir for this science. hopefully I can apply everything you describe above maximum
    always successful :)

  • http://comingsoon Darwin

    Very impressive article Pat. I too have a website in the making, and very much appreciate the insight. THANK YOU!

  • Hung

    Hi Pat, thanks for your guide. It inspired me for the website I’m gonna launch at the end of this August.
    Looking forward to your next post!

  • Rai

    Nice experiences and good website that I never seen before

  • David

    Pat, Your post is highly informative. Every piece of information is pertinent. Any plan, no matter how limited by our personal time and commitment, is useful and usually productive.
    I want to make a comment about Kevin’s post, Kevin you are barking up the wrong tree. It happens to all of us at one time or another. But don’t despair, grab the moment. Start working in the positive, no matter how small the effort you can currently support.
    We all wish you well,
    Regards, David

  • Dems

    Thanks Pat, I really should have seen this post before starting my website. I will try to do some of these things. Really no one enjoys writing for no one. Off I go to build my list and start building my network!

  • Jordan

    Hey Pat,
    Thanks for this post. It gave me new ideas in how to launch my next websites and even products.

  • Roman

    Hey Pat –

    Great info as always! Thank you!
    Quick question: What is your opinion of using PLR (private label rights) articles on a blog, such as the “Thrifty Content” service that Jonathan Leger just launched?

  • Jeppe

    Most detailed blog post, I have read in a while. I am definitely going to use this when I launch my second webshop this year.

    Thank you very much, Pat!

  • Jin

    Hey Pat,

    Great insights! It’s very useful for new starters, and definitely answered the few very important questions newbies’ having in starting their blog!

  • Channarith HUN

    Guest Posts is not a good method anymore coz google don’t like it. So, it can make our penalize if we have link in the Guest Posts sites.

    • Phil

      I’m sorry, but I seriously doubt that. How should Google determine if it’s a guest post or something written by a regular author? Links to other sites were never bad and still work very well. These days it’s even easier to rank with no-quality content than ever (google the latest Viperchill or Source Wave blog posts for more info).

  • Phil

    Amazing info, Pat. I’m currently digging through your podcast in my own little automotive academy (listen to business and entrepreneurial podcasts each day on my way to work ~ 30 mins. one way) – currently I’m at session #12.

    I personally think that this post is very useful and others charge a lot of money for the info you charge here for free. One thing though I have found out does not always work well is your outreach 200 list. I’m currently in a pretty tiny niche and I’m far away from those 200, if I’m lucky I would find 50 to 70 websites highly relevant at all. I mean, I’m talking real knowledge sharers not only people who copy & past – the real “gurus”. That was a major difficulty although this niche still is pretty profitable.

  • Logan Mattson

    I have really enjoyed reading your wealth of knowledge your provide. Launching a business has been a passion of mine for a long time, and I am ready to pull the trigger. With reading your wealth of knowledge has touched on so many new and innovative ways that have opened my eyes. I have been very interested in health products, but more so with the nootropics niche. As a life long learner I have bee fascinated about enhancing cognitive abilities. I want to focus creating strategic partnerships and have narrowed down the demographic of focusing on helping students use the supplements to improve their studying. Some of thoughts have been placed ads on online universities and student study forums. What would be the best way to either quickly find a network I or use the appropriate keywords to find websites like that? Any help you can be would be greatly appreciate. Even it its a brief response or a link. Thanks in advance!

    Best Regards,

    Logan Mattson

  • Benjamin Boyer

    New site looks great! Hope your new subscriber rate stays up without the prominent location of your webform , but I’m sure you’re testing everything

  • Vesper79

    I have a question about your outreach program. Maybe I’m abit green, but why would another website/twitter/blog bother doing a story on your website? What would be in it for them?

  • Diana Lund

    Thank you for this amazing amount of information. I loved the information about setting up a “Share Page.” What a great idea.

  • web master

    I just got laid off yesterday and funny thing is I found out your website just yesterday morning. Irony of life. I am pretty excited by this opportunity I have and would like to make the most of it. I want to launch my new website but don’t have any website with high traffic yet. Is there a link (apart from the ones I found in google) that show you how you can get traffic to your website instantly?

  • Sarah

    I wish I’d found this post before I launched my site – – looks like a re-launch might be something I should consider now to get it right!

  • Dene Mitchell

    So, the launch date for my site is tomorrow (a day after my birthday!) and I’ve tried to implement these tips as much as possible. I have subscribers, fans on FB, a couple of other blog writers in the same niche helping me out, a bunch of pillar posts to get people started and my teaser page will come down tonight. Wish me luck!!! Getting excited now!!!

    • Janice Masters

      Good luck and all the best with your new site Dene. I know how exciting this is. Mine’s going live a week from today on 2/3. Teaser page will come down right before. Doing the same things you are. Have never launched a site with so much consciousness and strategy. And Happy Birthday!!

    • Paul Cranna

      So how’d you go Dene?

  • Sujeet

    This idea , I just missed in my blog i lauched a week back.
    Would have had a blast start with these ideas

  • Jim Mundy

    Wow. With the boatloads of info here I am really glad I found this post. Opened my bluehost account yesterday and will follow this guide. I love the coming soon page idea and I will work on that in the morning. Love me some Pat Flynn!

  • UX Sherlock

    Great post – was in search to refresh my ideas and tada! Thank you sincerely ~UX Sherlock.

  • New Online Entrepreneur

    Thank you so much for this pots. Im launching in 2 months and had no idea where to start!

  • Bitcoin Branches

    do you know the name of the plugin on the share page of My Kids Adventures they use to provide the copy and paste of the html to share?

    • Tom

      Hi, it’s not a plugin. Looks like they are just using the tags to format the html code and using to stop the html being interpreted. Hope this helps.

      • Tom

        Haha, and this forum interprets the and tag too. ;)

  • Janice Masters

    I’m happy to see that my launch plan is pretty much on target.I’m so glad I took FIVE MONTHS to plan, develop and build this new site. This is such a great article with fabulous tips and advice! THANK YOU! I will stay on track and you’ve helped.

  • Janice Masters

    A couple of the things I’m doing for my launch next week are: a Launch Giveaway with prizes–have to sign up to be eligible and drawing will be 2 weeks after launch. Set up a FB event for Launch Day. A Free TeleGathering during Launch week. A new Meet Up local group. Have fun with this!!!

  • Jamie

    Hi pat, I followed a few things from above and focused on the round up article asking a question to people who are influential in fitness and nutrition. With the help of some of these people retweeting my link and website in the first few hours I had 270 visits and over 800 page views and even had a few email subscribers. I dont know if that will die down but assume it will off the strength of the roundup article but hoping that I can keep some momentum going.
    Thanks again

    • Paul Cranna

      Jaime – just checked out regainedwellness. Looking really good man, keep it coming!

  • Sparkle

    This is a really great post. Has been like my bible in advance of my launch. Thank you for providing the information.

  • WizNez

    Thanks Pat for sharing your knowledge, much appreciated! Wish you all the best

  • WizNez

    Thanks Pat for sharing your knowledge, much appreciated! Wish you all the best

  • Angel

    Just read this post it was so good. Got heaps of great things to implement which I have noted down in my notepad. Unfortunately I went live about two years ago without seeing this.

    I would love to do a relaunch. Could you please write a post on how to do a relaunch for those of us who haven’t been very successful?

  • russianblogger

    A lot of words in the article but not a lot of useful tips (like what to do exactly to the owner of the new website)

  • Shaukat Kotwal


  • Douglas

    Great article Pat, packed with timeless goodness!
    Thanks for making it look so easy.

  • AA

    Hi Pat,

    Great information. I recently launched my website ( Tried to follow you as much possible. Now looking forward for the outcome.


  • Post and Rank

    I can not tell you how much you have helped me take the plunge and start my own sites. My first attempt of an online presence was a complete flop, however it was the best thing to happen to me. As you have said before, my failures will lead to successes. And today, because of you, I have two sites (other than my first attempt, which is actually is profitable now) that are successful and growing in popularity and doubling my online income each month. So thank you!
    With that being said, I have taken everything I have learned, from you and other bloggers, to put my own spin on things. I have developed my own strategies to keyword selection. And due to my successes, I am launching my own ‘how to” site to tell the online world my failures and successes to hopefully “pay it forward”. I owe it all to you and the day almost 3 years ago that I found your blog in a related forum. I am currently in the pre-launch phase and this post on how to launch a new website with a bang was brilliant! My site is and it launches 9.1.2014.
    By the way, I love your new SPI app and I check it everyday hoping for a new post but with AskPat, I am able to learn something new each weekday of the week!
    You are killing it! Keep up the great work! You are definitely changing people’s lives!

  • Dezmaster

    Building website starts with design first and then it’s ended with promotion. In between there are two major process required to finish, Development and Content Creation. Webmaster will take care development and other areas of the website need optimization and the most important content, which should be created by professional copywriter who knows at least basics of search engine guidelines and understand human behavior. So at the end, there will a site with clean design, coding and content.

  • Robert

    Hi Pat,
    Ive been a follower since 2009-2010, that was when I saw you interviewed by Jeremy from IMB (you were telling your story about your leedexam website/guide).

    I took some ideas from reading this old post. Truly worth implementing to my product launch. Thanks again for writing such a great content! After so many failures for the past 4 years, hopefully this one is a life changer.

  • Albert einstien

    Now this
    is in actual fact cooperative. It’s very openhanded of you to share this with

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  • waggit

    A great post! Very useful! I run a design agency and we’re looking to re-design and re-launch our website and company messaging. I’ll be using a lot of the stuff you’ve spoken about in this post.

    I have a quick question for you though: At the moment it looks like we’ll be launching it at the beginning of December, in your opinion do you think this is a good time of year to launch or should we wait until January?

    Thanks in advance for your help!

  • Guest

    Thank you so much for this article! I’m planning a re-launch of my website,, in the next month or so and there are some GREAT ideas here.

  • Kristin Austin

    Thank you so much for this article! I’m planning a re-launch of my website,, in the next month or so and there are some GREAT ideas here.

    • Aziz Peregrino-Brimah

      Nice looking site! I hope it’s doing well.

  • Kristin Austin

    Thank you so much for this article! I’m planning a re-launch of my website,, and there are some GREAT ideas here!

  • Randy

    Thanks for all of the great tips Pat. I recently started my own niche site experiment to learn more about WordPress and SEO, which I’m documenting on my blog. Would have been great to come across your Niche Site Duel earlier!

  • tank

    very best content ,i like it

  • Miguel Ribeiro

    Talk about a Beastly Resource :) Thank you for this article, really really helpful

  • mashuga

    Thanks a lot! That was very helpful! I like your manner. Easy and open. )

  • Wine Storage Guide

    Wow, an epic post about writing epic posts :) !

    Definitely a lot to think about here. We have soft launched our site,, but not really promoted it yet, so I think we can still do a lot of things mentioned in this article to build our presence. Thanks for all our ideas and sharing Pat, I know from experience it takes an enormous amount of work and time to create things of such quality.


  • Joe

    This is awesome. One thing though , not sure what you mean about contacting people on Linked In. On linked in you have to pay to send emails to people.

  • Charles Epp

    Yeah it is very important to have own website of the company as it make more people to reach out to your store or they collect the data about your company whether it is good to visit or not to your store.

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  • Celine Bernadette Francisco

    very informative article! this should really be helpful as we plan the launch of our new website soon.. as we are planning for the launch, yes, we also consider having a viral piece. however, since our niche now is quite flooded already with other competitors offering content development, internet marketing, and mobile app development services, it can be challenging too.. we’re now thinking about how to define our company from the rest — letting our audience feel genuinely that we’re truly here to help them..

  • WP-SuperPlugins

    Great post PAT! Really enjoyed reading this :)

  • Ad Share Market

    Thanks Pat for sharing! We recently launched and we’re off to a great start due to reading this post from last year and following your advice…:)

    • Aziz Peregrino-Brimah

      Great site.

  • Josh Kercher

    So glad to have found this resource Pat! I’m CONSTANTLY amazed by how generous you are with your free content while so many online marketers are are charging. I’ve invested in many of them and I can say with absolute certainty that what you give to your audience for FREE is just as good as the paid content. I’m certainly inspired to provide just as much value to my audience as well.

    Thanks Pat!

  • Bright Verge

    Dear Admin im looking some affiliates companies for my web site Bright Verge plz suggest some tips to increase adsense earning etc…

  • Sadia Hanif

    This is one of the useful articles I have read – Thanks

  • Denis Smith

    I had autoblog sites of 30+ which started kicking traffic and sales pretty soon but died soon too. What a waste of time. Don’t get me wrong some people are generating nice income with them but a working plan should be laid such as Patt’s and then we don’t need that much site. One can be enough.

  • Micheal Dhane

    Great post! People may find me now. follow my daily text alerts

  • Thys

    Great thanks so much!!!!!

  • Tim Wilkins

    Great post, packed with practical how-tos. Thank you!

  • Paul DiBerardino

    Pat love the article, very much follows the PLF from Jeff. Once question I have should you create a facebook fan page ahead of the launch date to garner interest or launch everything all on the same day as the website/product launch? Thanks

  • Walter King

    Wow, what a great post Pat! You just mentioned this on “Ask Pat” today which is perfect timing because my wife and I are just putting together a website! I have taken copious notes and will implement as you have laid out. Thanks so much for all you do Pat!

  • Brian Plowcha

    Launching in 9 days at: with as much of this strategy as I can use…. It won’t be perfect execution of this strategy, but I’m excited to launch!

  • raj

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  • Gaege Root

    Finally got around to following through with implementing all the tips I could from this post. HOORAY! is alive!

    Thanks so much for all the excellent resources you provide for people like myself trying to bring some quality content to the web.

  • mahtab
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    for sharing the details! I would like to more information from your side! Please
    added more then tips! Am working in
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  • Alberto Cortez

    This is just what I needed as I get ready to launch my website thanks Pat.

  • SportsMedTips

    Pat. I follow social triggers, unbounce, and like 50 other blogs about lifestyle, marketing, and you name it. This blog has been the Most helpful writeup I could have found at this point in my life. Thank you so much. I can’t wait to show you what I’ve created.

  • crofty2242

    awesome ideas – we are gettign ready to re launch and im goign to use some of your ideas! – Thanks!

  • Aziz Peregrino-Brimah

    Great article! Confirms much of what I’ve done in the past with launching sites, and gives me encouragement, confidence, and additional information to carry into future projects! Thanks!

  • Scarlett Jones

    Do you think this article is still relevant for the online word today?

    • Sandy

      I don’t know if this will surprise you but to answer your question, it is still relevant. Not all website owners or those who wants to build and launch their websites knows these kinds of stuff.

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    It takes a lot of determination at the beginning, because you are doing a lot of work for little views and little in return.

  • Victoria Collins

    This is brilliant advice Pat. I’m launching The Epicurean Architect, a food and design blog in October 2015 and had no plans for the launch. I have a fab following but did not have any ideas how to grow my email list. Thanks do much for your help. Victoria

  • Kenneth

    Great article, Pat. And I know this is late but for those who are wondering what plugins a wordpress website is using, there’s a tool for that. It’s called:
    It basically checks what plugins AND themes a wordpress website is using (yes, it’s FREE)

    Check out my website for more tools and resources

  • Bul Men

    Ohh its Amazing Pat !! Loved your article , very informative.
    Keep sharing . Cheers :)

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  • Nestor Reyes

    is this a good tool to avoid code errors when launching?

  • Ernest K. Akorli

    This is a very useful information. Thanks for sharing. In fact it will assist me to fully launch my website which is still under construction

  • PaisleyPower Pat

    very useful. hopefully increased awareness of MOJO dog bandanas will be down to your good advice. thanks! (Pat, Essex, UK)

  • Syd

    Great piece! Thanks for the generosity of your wisdom. All ships rise with the tide.

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