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SPI 232: How Lucas Hall Built and Sold an “Ultimate Resource” Blog

Have you ever wished your online business could be the “ultimate resource” for your niche, the one-stop shop for your particular audience? Today’s guest did just that. His name is Lucas Hall, and he’s here today to share how he built—and later sold—

Landlordology started out as a teaching resource Lucas created for himself. The site was packed with concise, organized information on running and improving rental properties, and soon, others began to take notice. Traffic poured in to Lucas’s site. Before long, Landlordology caught the attention of a prospective buyer. Lucas passed off his site to property management software company, Cozy, giving him and his family the freedom and funds to live the passive income lifestyle of their dreams.

In this episode, Lucas shares how he built this “ultimate resource” for rental property owners, how he grew his traffic, and why he chose to sell. You’ll hear his tips for creating high-quality content, standing out in your niche, maintaining your organic traffic, and negotiating with potential buyers.

If becoming the go-to authority in your area of expertise sounds like an awesome idea, tune in to hear Lucas’s story. His journey toward living the passive income dream is truly inspiring—don’t miss it!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Lucas for joining me this week. Until next time!

Today’s Guest

Lucas Hall

Today’s guest is another passive income success story, sharing how he built the “ultimate resource” for rental property owners.

You’ll Learn

  • How Lucas became the go-to online authority in his niche.
  • Tips for turning your site into an “ultimate resource.”
  • What happened when Lucas started giving away his best content for free.
  • Strategies Lucas used to grow and maintain his site’s organic traffic.
  • How and why Cozy acquired Landlordology.
  • How to know when you’ve found the right buyer, and more!


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Smart Passive Income Podcast

with Pat Flynn

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