How to Create an Online Class On Your Blog – Part 1

How to Create an Online Class for your BlogSo I have a couple of blogs, a few affiliate websites, a couple of eBooks and an audio guide on my resume, and I’m hoping to add another product within a month that will add HUGE potential to my income stream. An online class.

This is a monumental undertaking for me, because it involves audio, video presentations, transcripts, worksheets, integration of a membership platform, and all of the marketing that goes along with it. It should be fun!

My plan is to sell this online class (or upsell it with a discount from those who purchase my study guide) and have it be the most dynamic and user friendly study resource for the LEED exam. It is a lot of work, but the potential for earning thousands a day is there, if I do it right.

Outsourcing?

There is only so much a person can outsource for a project of this caliber. As you know, I’ve already redesigned intheleed, which I talked about in my June monthly income report – which was definitely outsourced. There is no way I could design something that looks so beautiful myself. In addition to the website redesign, I did hire a voice talent to read scripts that will be used as the audio portion in the class, which also syncs with the video slideshow presentations. And in case you’re wondering – the designers and the voice talent are both from the U.S.

For the slideshows and the worksheets that will be included in the class – I would save much more time and money by doing it myself – just because it would take a long time to explain to someone exactly how it should be. With a lot of subjects, I’m sure this could easily be left for someone else to do, but with my particular subject, which is a study guide for an exam – it has to be a certain way.

How does it work?

The plan is to have it like this:

People purchase the class, and are sent an email with a login and password. They can login on my website and will be directed to a class overview page, which will have an introduction video by me explaining how to use the tools. The overview page will also give the ability to download all of the lessons, in video and audio format, from one location. There will be a large button for lesson 1, with a list of the other lessons below in case people want to skip around.

The class has value because each lesson (which is essentially a chapter in my study guide), has both video and audio formats, as well as a downloadable transcript for each. This hits all types of learning methods to meet everyone’s needs. In addition, there will be definitions that can easily be seen while someone is watching/listening to the presentation – and worksheets and quizzes that go along with each.

What’s nice is that anyone can go through the program as fast or as slow as they want, limited only by how long each of the lessons are.

Some Unknowns

The biggest concern is the capability of incorporating a membership type website onto my blog, which allows only people who purchase the product to view certain webpages. Luckily, I think I found a solution: a fancy wordpress plugin called WP-Wishlist. With this plugin, you can integrate a membership website onto your webpage, and you can set which pages are protected and only shown to customers. It also integrates with shopping carts and handles payments, which is perfect. I may hire someone to figure this out for me, but I may do it myself just because I want to learn.

Do any of you have any experience with WP-Wishlist? If they have an affiliate program and you want to earn a little bit of cash from my purchase, I’ll click on the first one I see in the comments below if I do decide to go with it, which I’m pretty sure I will. I know there are other programs like aMember, but I’ve heard really good things about WishList.

Another unknown is how exactly I will market this. I may do a planned launch, which means I would create a buzz about it beforehand, send information out to my email list, and even hold a free webinar that promotes the product at the end. It’s pretty cool, and I wish I knew more about The Product Launch Formula, however there is actually some excellent product launch info in the Internet Business mastery Academy, so I’ll definitely be re-lisetning those particular lessons.

How This Will Affect You?

Well, as always – I keep track of almost everything I do online just so you can learn from my success and from my failures. It is my hope that while creating this online class, I will be able to show you exactly how I do it so you can do it too if you wanted to. Is there something you wish to teach people? Are you not that excited about just writing an eBook? Well maybe an online class is for you, and hopefully I’ll help you get there too. (That rhymes!)

Actually, we’ll probably end up helping each other because I may ask questions along the way concerning different parts of the process.

My first question is related to presentation material. I’d like to stay away from using powerpoint and slideshare, and use a more dynamic teaching tool for my slideshows and material. Have any of you heard of SlideRocket and/or Prezi? They look like amazing presentation software platforms that I’m thinking about using. If not, take a look at each and tell me what you think.

Which do you like: SlideRocket, Prezi, or other?

Note: These How to Create an Online Class posts will not be a linear series of posts like my “How to Create an EBook” posts were.

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Steve @ Start-Up July 21, 2009 at 2:33 pm

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This is very exciting. I have an interest in creating a membership site, but I feel like it’s something that has to wait until I have more time to add content consistently. I’m very anxious to hear how this is going in the near future.

I have done a little research with regards to a membership site and like Yaro Starak’s membership masterplan. http://www.entrepreneurs-journey.com/ You might want to check it out.

Josh Nankivel July 21, 2009 at 8:28 pm

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Very cool Pat. I’m wrestling with some of the same questions myself right now. I’m in the process of creating my first training course and am having a hard time deciding whether I should do it as a one-off purchase or make it a part of a membership site.

I’ve done some preliminary research on membership programs and WP-wishlist is something I’m really looking hard at too.

I’ll be keenly interested and lend any tips I can from my own experiences.

Josh Nankivel
pmStudent.com

jamie July 22, 2009 at 12:26 am

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I’m really looking forward to reading more about this, Pat. I have a video based self defense membership site that runs on joomla and amember. It works pretty well.

I subscribed to a membership site called membershipacademy.com which has a lot of useful information about membership sites and the guy running it, David was very helpful with questions I had.
Maybe worth a look.

Jamie
kravmagatv.com

Brian July 22, 2009 at 9:52 am

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I would think the best way to secure your premium information would be to place it within a secured folder on your webserver. Perhaps intheleed.com/course/ could be secured using serverside authentication: http://httpd.apache.org/docs/1.3/howto/auth.html while your blog rolls along as it exists. If you wanted to, you could even have a second blog inside the secured folder.

There are even payment processors who will even update your auth files upon receipt of payment and expiration of membership.

TammyQuitter July 23, 2009 at 5:46 am

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Thanks for the post, I wasn’t familiar with WP Wishlist. It looks like something I need to check into further! Here’s an affiliate link for ya’…thanks!
http://member.wishlistproducts.com/wlp.php?af=1025721

Steve July 25, 2009 at 6:46 pm

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Pat, once again, it is so intriguing, motivating, and inspiring to see you grow in your ventures and as an entrepeneur. While I continue to work along in the Employed and Self-Employed Quadrants (Rich Dad Poor Dad), you are creating a Business! (Business Owner). I’m working to do the same thing, but slowly, over the next 10 years. At least I have one rental property :) (Investor Quadrant). Way to go, Pat!

DDFD at Defensive-Entrepreneurship.com July 27, 2009 at 4:45 am

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Nice post Pat! On-line programs are in my future as well.

Years ago I used to run a series of seminars and workshops– setting them up is quite a bit of work, but the payoff is big. The interaction with attendees is great– many new ideas used to come out of the sessions.

Son August 13, 2009 at 10:42 pm

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This post was inspiring and exciting! I’ll be looking forward to Part 2!

Keep up the great work!

Karen at fidelisartprints.com November 12, 2009 at 10:03 pm

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Hi Pat, Have been reading your site all day today! Very inspired, we will be following you on “creating a membership site” as we are hoping to add this to our blog soon. Thank you for your being so generous. K.

Adam February 4, 2010 at 12:59 pm

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Hi Pat, We have had great success with the Wishlist member system and we use it extensively to help new authors setup their online communities based on the books that they write. We really have found the sequential content delivery system very helpful. Feel free to email us back if you want any tips on how to integrate it into a system like 1shoppingcart to automate the entire purchase and content delivery process.

Pat February 4, 2010 at 8:31 pm

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Thanks Adam, much appreciated! I definitely have plans, so I’ll let you know in the future. Cheers!

Karen at fidelisartprints.com February 18, 2010 at 1:17 pm

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Hi Pat,
Once again great information, with plenty of ideas to get me going today! We are heading this direction with our new Art Marketing blog, I’ll be sure to let you know how your advice effected our success. Thanks again. Karen

Jeff January 27, 2012 at 6:38 pm

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Hey Pat
Was there ever a Part 2 to this? If you have a membership website, what membership system and presentation software did you use?
Many thanks

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