The last time Ramit Sethi from IWillTeachYouToBeRich.com was on the SPI Podcast (in Session #92), he dropped some huge knowledge bombs on us about the psychology of selling, and also gave us great, actionable advice on pricing our products.
I invited Ramit to come back on the show for two specific reasons:
- A high demand from the audience; and
- To get into the deep details of one of his most successful products.
One of Ramit's most successful products is called Earn 1K on the Side, a course that covers the in and outs of freelancing to generate an extra income. I wanted to dissect Ramit's brain and go back into the history of this product to discover exactly why this was so successful, and has been for many years now.
It's one thing to create a product that sells, but it's another to create an evergreen flagship product like this that sells for years.
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My guest today is founder of IWillTeachYouToBeRich.com, Ramit Sethi.
- How Ramit tapped into his audience (and used “cloud research”) to discover exactly what they would buy, but more importantly: WHY they would buy.
- Why 80% of your success is determined in your research, and examples from Ramit's history that worked, and didn't work.
- Why Ramit specifically chose Freelancing as opposed to other popular ways of helping people generate an extra income.
- Classic mistakes people make in their research phase.
- Why the name of his flagship product is Earn 1k, and not Earn 10k.
- How to ensure your product is great by monitoring a small group of users first.
- Ramit's launch sequence, including the unique methods he uses his email list.
- Begging someone to buy from you, versus having them want to buy from you.
- Lessons learned about constantly closing and opening a course, versus having something be evergreen.
- The consequence of apologizing to your audience for selling.
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