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The Smart Passive Income Podcast

SPI 120: How to Create the Ultimate Flagship Product—From Research to Launch and Beyond with Ramit Sethi

SPI 120: How to Create the Ultimate Flagship Product—From Research to Launch and Beyond with Ramit Sethi

By Pat Flynn on

The last time Ramit Sethi from was on the SPI Podcast (in Session #92), he dropped some huge knowledge bombs on us about the psychology of selling, and also gave us great, actionable advice on pricing our products.

I invited Ramit to come back on the show for two specific reasons:

  1. A high demand from the audience; and
  2. To get into the deep details of one of his most successful products.

One of Ramit’s most successful products is called Earn 1K on the Side, a course that covers the in and outs of freelancing to generate an extra income. I wanted to dissect Ramit’s brain and go back into the history of this product to discover exactly why this was so successful, and has been for many years now.

It’s one thing to create a product that sells, but it’s another to create an evergreen flagship product like this that sells for years.

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