Top iTunes Business Podcast

47+ Million Downloads

SPI 199: The Marketing Effort Behind Will It Fly?

We did it: Will It Fly? has launched, and I couldn’t be more thrilled. Now, with launch day behind us, I want to introduce a few of the people who made the release of Will It Fly? such a success.

Back in Episode 138, you met a few members of Team Flynn, the incredible group of minds that makes things happen at Team Flynn is back again today to share what goes into planning, scheduling, and marketing a new book. They’ll reveal their campaign planning strategies, favorite scheduling tools, and how our launch goals adapted over the course of the campaign.

Their insights aren’t just valuable for you authors out there—these same approaches can be applied to any large-scale project you’ve got in the works. Whether you’re cooking up a new book or your next exciting course, you’ve got to hear their expert advice.

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Matt, Janna, and Elise for joining me this week. Until next time!

Today’s Guest

Team Flynn

Will It Fly? has launched, and I want to introduce a few of the people who made its release such a success.

You’ll Learn

  • How to create a book launch marketing schedule by working backwards.
  • Tips and tools for scheduling a well-organized promotional campaign.
  • Strategies for rallying influencers to support your book launch.
  • The most critical time period for the success of your book.
  • Everything that goes into a published book besides your written manuscript.
  • The unique benefits and freedoms of self-publishing compared with traditional publishing.
  • The importance of viewing your book as a product.
  • How to use a bundle strategy to promote book sales.
  • How and why our initial campaign timeline changed.
  • How I plan to promote Will It Fly? long-term, and more!

Share this post

Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

Get Unstuck in just 5 minutes, for free

Our weekly Unstuck newsletter helps online entrepreneurs break through mental blocks, blind spots, and skill gaps. It’s the best 5-minute read you’ll find in your inbox.

Free newsletter. Unsubscribe anytime.

Join 135k+