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SPI 178: The Ask Formula—How to Discover Exactly What Your Audience Will Buy (Even If You Don’t Have a Following) with Ryan Levesque

I hope you’re ready for one of the most important episodes of the year so far. Ryan Levesque is my guest today, and he’s about to teach you—and me—about one of the most effective ways to improve your business.

Ryan is the author of Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, Creative a Mass of Raving Fans, and Take any Business to the Next Level, and it’s a book that is helping to change and shape the future of how I conduct my brand here at SPI, and it’s being added to my list of mandatory books that all online business owners should read.

Back in July, with the help of Ryan’s book, I conducted a survey, which I hadn’t done since 2010! I wanted to know more about what I could do to better serve you, and Ryan’s book helped me do that.

Over 5,000 of you responded, and I was overwhelmed by how much I learned—what you guys love, but more importantly what needs to change about

You may have already experienced some of the changes coming out of this book and my survey in the emails that I’ve been sending to you lately, and there are more highly proactive and purposeful changes coming later this year as well elsewhere in the brand too.

Ryan is the survey master: this guy generates 52,000 email subscribers every single day, all through his surveys.

He’s going to walk you through his in-depth, super-actionable strategies for asking your audience what they want to buy, and he’ll be using me as the test subject. Ryan will walk me through what I did right in my own survey, what I did wrong, and how you can apply that knowledge to your own survey campaign.

If you’re ready to take serious strides in growing your business, this is your chance—and Ryan’s going to show us how.

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks to Ryan for joining me for such a great episode. Until next time!

Today’s Guest

Ryan Levesque

Ryan Levesque is my guest today, and he’s about to teach you—and me—about one of the most effective ways to improve your business.

You’ll Learn

  • How to uncover your audience’s unspoken needs and challenges.
  • Strategies for asking your audience what they most want to buy.
  • The four kinds of emails your survey should include.
  • How to ask the perfect questions.
  • Strategies for speaking your audience’s language.
  • How to conduct a survey when you don’t have an email list.
  • The email subject line you should absolutely avoid.
  • The two big, common mistakes Ryan sees in survey campaigns.
  • The “Five Most Profitable Words” of Ryan’s career, and more!



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