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SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked.

Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins.

I first met Susan at 1-Day Business Breakthrough Live, along with Chris Ducker, and was blown away by Susan’s success. I’m so lucky to have her here today to share her tips for building a brand and navigating the world of retail. She’ll share how she’s developed her booming social media following, scaled her team, and set goals for the future.

Susan’s story inspired me in a big way, and I’m positive it will inspire you, too.

Thanks for Listening!

Thanks so much for joining us again this week. Are you selling a physical product online like Susan? Leave a note in the comment section below! Post a link to your store, and let me know your feedback on the episode.

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Thanks to Susan for being an amazing guest this week. Until next time!

Today’s Guest

Susan Petersen

Today’s guest is an incredible success story from the online retail world: Susan Petersen of Freshly Picked.

You’ll Learn

  • Susan’s journey from Etsy entrepreneur to million-dollar business owner.
  • How to grow your business with brand advocates.
  • Tips for hiring the strongest team possible.
  • How to craft a top-notch marketing strategy.
  • The secret to growing your Instagram account.
  • The power of promoting the personal story behind your brand.
  • What Susan learned on Shark Tank, and more!


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Smart Passive Income Podcast

with Pat Flynn

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