Are you leveraging challenges to scale your business? And no, I’m not just talking about challenging yourself. (Although, as I mentioned last Friday, that can be very powerful.) What I’m talking about today is supercharging your brand by creating irresistible challenges for your audience.
The conversation I had with Jadah Sellner this week reminded me how she and her partner Jen inspired over a million people to take on their Simple Green Smoothies lifestyle changes. Jadah has had challenges at the core of her growth strategy, and the results speak for themselves.
In this session, I want to give you a sneak peek at what we’re working on at SPI with our 100 Emails Challenge. This is how we’ve shared free step-by-step instructions with over ten thousand entrepreneurs to help them go from zero to one hundred email subscribers in three days. The updates coming to this program will blow your mind!
And, with the new year just around the corner, I want to encourage you to challenge your own followers. This time of the year, when people are willing to take on new habits, is a great opportunity. Listen in to learn how to make the most of it by serving your audience and giving your business a boost in the process!
SPI 630: I Challenge YOU…
Announcer: Welcome to the Smart Passive Income Podcast, where it’s all about working hard now, so you can sit back and reap the benefits later. And now your host, he finished second in a ping pong championship in college, Pat Flynn.
Pat Flynn: This past week in episode 629, I interviewed Jadah Sellner. And Jadah has written a new book.
She’s been a student of mine and that was just a very proud moment for me. But I wanted to talk today about something that I’m reminded of because that episode with Jadah combined with last week’s Friday episode where I talked about my 30-day TikTok challenge, I’m one week into that at this point. And it’s weird cause I’m recording this exactly one week, but knowing that this was one week after that episode cuz we batch record these things and so at this time I should be one week into my TikTok thing, but it’s a little bit ahead because these episodes are recorded ahead of time. Anyway, just go to my TikTok at @Pat_Flynn and you’ll see that I’ve been posting more often than I ever have before there and trying to just experiment to see what’s up.
Anyway, I had mentioned last week. That it is the challenge that I put on myself to create 30 videos in 30 days on TikTok. That is really motivating me. And when I think about challenges, Jodah is a master at challenges. She and her partner Jen, when Jadah was still at Simple Green Smoothies. Simple Green Smoothies still exists that simple Green smoothies.com.
Jadah and your partner Jen, both published a book together and they grew their audience in a massive way. By basically just relying on these challenges to do so. Free challenge that you can join a 30 day challenge as well. But this was a challenge that they, as community leaders allowed their audience to participate in and to get excited about and to invite others into, right?
And I think that, again, my excitement for this particular challenge and that pledge to do it along with Jadah and my just, she reminded me of that. It makes me wanna challenge you. And it makes me want to, this is gonna be very meta in, in a lot of levels. I want to challenge you to create a challenge for your audience. Whether you do that sometime in December with relation to something coming into the new year, or set it up with a little bit more structure for a January or February sort of situation.
We’re doing something similar over at Team SPI. We’re gonna be rehashing and re-up updating our big email challenge. So we have a, a challenge that we ran and we ran this for the first time a number of years ago. I’m talking like five or six years ago, and it was called the 100 Emails Challenge. And this was a live challenge that we did where if you sign up for three days, you get an email every day to teach you how to grow your email list. You don’t have to buy anything, You don’t have to subscribe to anything other than this email list, which delivers this value to you every single day. And by day three, you’ll have hopefully a hundred emails on your email list, a three day challenge.
And it, it works. It helped a lot of people and actually have had a few people this year reach out to me and say their email has just hit over a hundred thousand as a result of that challenge that we did five or six years ago, which is incredible. So you gotta start somewhere. And what we do is we try to take this thing of email that is often boring or hard or difficult or overwhelming and confusing and just break down and make it, make it simple, right?
That that’s what makes a great challenge. And with Jodah and her partner Jen, over at Simple Green Smoothies, it. Subscribe will give you a recipe every single day, and we’ll tell you what to buy ahead of time, all that kind of stuff, so that you can just make one smoothie every single day, and you’re gonna feel an uplift of energy.
You’re gonna feel better, your skin’s gonna clear up. All this kind of stuff. I mean, they didn’t promise any of that, but that’s the stuff that happened. And it was just game changing for their business. And this challenge, the a hundred emails challenge was game changing for hours because that first go around and at the time we had a Facebook community to sort of go along with it.
We’re sort of rethinking how the community element comes with this in this live challenge that we’re gonna do. I think it’s gonna be in February or March anyway, you’ll hear about it soon. So if you’re just starting your email list, look out for that. We’re trying to figure out where to put the community piece onto it, whether it’s circle or somewhere else.
Cuz we, we need it to be easy. We, we need it to be low friction. Anyway, we had 14,500 people participate in that first three day challenge, which was just incredible. The excitement, the buzz, the hype that was going on during that, like after day one when people were like, Oh my gosh, I’m already at 25, or I already got.
50 people were supporting each other asking people, How did you do that? And they were answering and it was just an incredible thing, right? The community sort of behind these things really makes it special. This is why we’re focusing on community powered courses in the future with our All Access Pass.
Anyway, I want to challenge you to create a challenge for your audience. It doesn’t have to be something that goes on forever. Our 100 emails challenge was something that was live the first go around and then we made it automated. It’s all run through emails, so it was easy to do that. We just changed the language a little bit, changed the dates, et cetera, and that has since have had over a hundred thousand people go through it.
And what’s really awesome about that is that in addition to the challenge, after we get results for people, that’s when we offer our affiliate link for ConvertKit and or our Email Marketing Magic course, which is a perfect sort of step two, right? So anyway, create a challenge for your audience, something that has a set number of days, maybe it is a 30 day challenge.
I know Brock Johnson, who is the son of Shalene Johnson, he is just absolutely doing such an amazing job of mobilizing. Instagram reels audience. That’s what he’s become known for. Instagram reels and TikTok and and short form video. And he did a 30 day challenge with his audience, and that has panned out very well.
A lot of people’s Instagrams have grown quite heavily as a result of that. So picking us a simple thing that a person can do every day. That takes a certain number of days, right? That we don’t want this to last forever and having a date where this begins. And I want to challenge you to create a challenge because there is no better way to mobilize your audience, especially, you know, if you relate it to the new year.
Everybody’s excited to do these things. Everybody wants to see these results, and you wanna have it be something that a person can get results from. If you publish something on TikTok for 30 days, you’re likely to see some sort of results, right? If you’re publishing content on Instagram Reels same thing for 30 days, you’re going to see some sort of results, especially if you get guidance from people like Mr. Brock Johnson. If you drink a simple green smoothie for 30 days straight, you’re likely gonna see some sort of change in energy or sleep or skin, or something is going to happen as a result. And of course, if you just follow the steps. The 100 Email Challenge, which you could find out 100emails.com. If you don’t wanna wait for the live challenge, again, that’s 100emails.com.
You’ll see some results. It’s not a million subscribers. It’s not even a thousand. It’s 100. And the beauty of that is, is it’s attainable and it’s even before a person takes action on that, it’s seemingly doable. Oh, I can do that. Or I have a little bit of time to dedicate to that every single day or a hundred doesn’t seem that far off.
It would be great to get a hundred. It seems still scary and overwhelming, but that is a number that is achievable and this is why it’s not a thousand email challenge. It’s 100 in three days, so we can get to that result quicker. And again, what ends up happening is that 100 emails turns into 500 turns into thousand soon after. What is great are challenges and challenges I want to challenge you to create a challenge of some kind for your audience that I’m just gonna leave it at that because I wanna give you time to start thinking about that and thinking about when it might come into play with your audience next year and how you might run that.
And again, try to make it simple, make it achievable, make it time based, and make it fun. Get people to invite other people to come along the ride, have people share their wins, share pictures of them reading the book that you have people read, or doing the physical fitness challenge or, or whatever it is that you are helping your audience with.
I think you know what to do. I just want to challenge you because it challenge is what’s helped me progress forward. It’s helped me write Superfans. It’s helped me do so many things. And hopefully Jadah and, and that inspiration from her can be pushed onto you and you can have some good vibes with your audiences.
You create some momentum as we get into the new year here. So good luck to you. Create that challenge. When you do make sure to at me on Instagram or Twitter at @PatFlynn so that I can check it out and share it out and see how it goes. Also, if you wanna follow me on TikTok at @Pat_Flynn, because I’m trying some stuff.
I’m trying some stuff. And again, it’s gonna be a few weeks till I report back, but I will report back here on the podcast in three to four weeks and let you know what’s up. So again, thank you everybody. Appreciate you hit that subscribe button so you don’t miss next week’s episode and have a good one.
Peace out. Team Flynn for the win!
Thanks for listening to the Smart Passive Income Podcast at SmartPassiveIncome.com. I’m your host Pat Flynn. Our senior producer is Sara Jane Hess. Our series producer is David Grabowski. And our executive producer is Matt Gartland. Sound editing by Duncan Brown. The Smart Passive Income Podcast is a production of SPI Media. We’ll catch you in the next session.