Top iTunes Business Podcast

47+ Million Downloads

SPI 529: An Insider Look at Starting and Managing a Paid Community with Jillian & Tony of SPI

During our team’s recent retreat in Denver—in fact, right before we went hiking that Thursday—I huddled with two of my team members, Jillian Benbow and Tony Bacigalupo, to record the episode you’re about to hear. Jillian is our SPI Pro community manager, and she’s been on the show once before. Check out that episode if you haven’t yet because it’s a fantastic look at what it takes to manage a community. Tony is our community program manager, and he helps us create amazing events and experiences, like the recent Audience Driven Summit. Plus, Jill and Tony are the cohosts of SPI’s Community Experience Podcast, where they interview experts and leaders about how to build thriving communities today.

Tony and Jill are absolute rockstars when it comes to community, and I’m so excited for you to dive into this conversation with us. Because community—and I cannot stress this enough—is the future of business. Bringing a niche community together to feel welcome with each other, to inspire, motivate, educate, and entertain, is where long-term business success is going to come from. We talk about all sorts of things community-related today, from how to manage trolls and haters, to accessibility and inclusion and making sure the community feels welcoming for everybody. We talk about how to get people motivated and comfortable stepping up and having conversations.

So whether you have your own free Facebook group, are planning on launching a big premium community for your paid course members, or anything in between or outside those options, listen closely.

Today’s Guests

Jillian Benbow

Jillian is a seasoned community professional who has been at the forefront of digital community growth for the last decade. She is passionate about helping people build supportive and meaningful community experiences. When Jillian isn’t busy growing communities, she loves to spend time in the outdoors with her family and rescue pups.

Tony Bacigalupo

Tony Bacigalupo is the Community Program Manager at SPI. All through his career, his focus has been on eradicating the epidemic of loneliness by showing people how to better foster belonging in themselves and others. To that end, he’s built coworking communities, designed experimental gatherings, and helped hundreds of leaders and gatherers around the world as a consultant, coach, speaker, artist, and author.

You’ll Learn


Share this post

Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

Get Unstuck in just 5 minutes, for free

Our weekly Unstuck newsletter helps online entrepreneurs break through mental blocks, blind spots, and skill gaps. It’s the best 5-minute read you’ll find in your inbox.

Free newsletter. Unsubscribe anytime.

Join 135k+