It’s one thing to create an online course. But it’s a whole other thing to figure out how to get people interested in it. How do you get people to find your course? How do you launch it? Do you do a fireworks launch, or a fireplace launch? What do those two terms even mean? Well, we’re going to talk about all of that and more today with one of my favorite people in the world: Jess Catorc. Jess was actually on the podcast before, over five and a half years ago, in session 229. Back then, she was a blogger, writer, and brand strategist who helped people with their websites. Now she’s become one of the top people over at Teachable, where she co-leads creator launch initiatives. She was head of partnerships for a while, and she’s one of the smartest people I know.
Jess and I talk about all things online courses, like how the landscape has changed in the past five years, how to launch a course successfully today, how to know if your course content is actually working, and why community is such an important element of the online course experience. We have so many tips, strategies, and resources to share with you in this episode, including a very special project called the Creators Guild. I’m so excited to share this conversation with Jess because she’s just amazing. So, sit back, buckle up, and enjoy.
Jess Catorc, host of the Keep The Receipt podcast and coleader of Creator Launch Initiatives at Teachable, has helped thousands of entrepreneurs expand their reach and share their knowledge and passions online. She’s been featured in Forbes, Entrepreneur, and the ABC television network, and has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, and Sound Education FM hosted at Harvard University.
- How Jess went from course creator to head of partnerships at Teachable—and grappled with her identity as an “entrepreneur” in the process
- The biggest trends and shifts in online courses that Jess has seen in the last five years
- How to get clear on the transformation you promise in your course, then work backward to build the content
- Why your course needs an “education phase” if you want to launch it successfully
- How to measure the success of your course
- How Team SPI has been rethinking our own course launch strategy
- Why community is a magical element to add to your course experience