hosted by: Writing a book could be one of the hardest things you could do in your life. Seriously, I get nausea just thinking about it, even though I plan to write more books in the future. But here's the thing—writing is just part of the whole story (pun intended). Marketing and promotions are crucial if you want your book to do well, but there's one thing in particular that I want to talk about today, because if you don't nail it on the head it could seriously choke your sales. That's why I brought Bryan Cohen onto the show today; he's helped thousands of authors improve their book sales. Whether you have a book out already or want to write one in the future, this is an important one. Let's do this!
Today we're specifically talking about Amazon and your book's sales page on Amazon. As Bryan emphasizes, that page has to be properly set up to maximize sales. There's a lot of aspects to talk about here: Cover art, description, reviews, and a lot more. The way you present your book on Amazon can have a massive effect in terms of its success, so you want to put your best foot forward.
How do you set up a great sales page? Where do most authors fall flat when it comes to titles and subtitles? How do you design the perfect book cover? Bryan and I are diving deep on book marketing today, giving you the knowledge you need to create convincing sales pages that sell more books. Go ahead and hit play, and let's get this party started!
If you have a book that's ready to publish, or if you'll be putting one out in the future, you should learn more about Bryan's done-for-you description service. Just go to BestPageForward.net/spi to learn more. You can also find Bryan on his podcast, the Sell More Books Show.
If you're looking for more help when it comes to marketing your book, here's a bunch of past SPI content and resources to help you on your way:
- SPI 079: Time Travel and Book Marketing with Jeff Goins—Strategies to Help You Sell More Books and Spread Your Word
- AskPat Episode 939: How Do I Engage with People Who Buy My Book on Amazon?
- Will It Fly? from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 1
- SPI 199: The Marketing Effort Behind Will It Fly?
- AskPat Episode 801: What Can I Do to Promote My Book on My Blog?
- Book Publishing Tips with Honorée Corder – SPI TV, Ep. 40
Thanks for Listening!
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Special thanks to Bryan Cohen for joining me this week. Until next time!
Today's Guest
Bryan Cohen
Learn strategies for creating Amazon sales pages that attract customers and maximize revenue, whether you have your first book out yet already or not.
- Website: BestPageForward.net
- Twitter: bryancohenbooks
You'll Learn
- How Bryan got hooked on writing books and built a career out of his passion.
- Why Bryan says that your book's Amazon sales page is your highest-converting sales page ever.
- The four main criteria you need to pay attention to on your Amazon sales page.
- Where most writers go wrong when it comes to Amazon sales pages.
- What Outkast's 2009 hit, “Hey Ya!”, can teach us about book marketing.
- How to combine titles and subtitles to draw your audience in and get more sales.
- How to create a perfect title and get your readers and audience excited in the process.
- How to write sales copy that pops on your Amazon page and maximizes sales.
- What makes a Call to Action (CTA) convincing and successful on your sales page.
- How to best utilize customer reviews to sell more books.
- How to handle one star reviews on Amazon, and more!
Resources
Note: Some of the resources below may be affiliate links, meaning I receive a commission (at no extra cost to you) if you use that link to make a purchase.
- Will It Fly? by Pat Flynn [Amazon affiliate link]
- Sell More Books Show podcast
