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How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

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Will It Fly?

How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

Get Your Copy From Amazon Now!

Will It Fly? eliminates the number one fear of every new entrepreneur: will my business idea work?

Ray Edwards, Founder & CEO, Ray Edwards International, Inc.

Amazon #1 Seller in Business
Amazon Top 100 in Paperbacks
Wall Street Journal Best Seller

Why I had to write this book

Get your business started the Smart Way

Do you have a big idea for a business—one that you can’t stop talking about to your friends and family? An idea that keeps you up at night, one that you just know will work?

Time’s a-wastin’, right? Be careful. Discerning good ideas from bad ideas is difficult. And bad ideas crash businesses.

I’ve seen it all the time: an eager entrepreneur rushes into a business built on a half-baked idea, a misguided theory, or some other form of self-delusion. I’ve done it myself—and I’ve paid the consequence of lost time and lost money on rushing in to an idea that was never going to work.

As Joel Barker says, “Speed is only useful if you’re running in the right direction.”

Through my book, Will It Fly?, I will teach you how to validate your business idea. Prepare to say goodbye to guesswork and to say hello to the confidence in knowing that you’re on a path to success.

Get Inspired to

Validate Your Business Idea

Watch my book trailer video to discover the essence behind Will It Fly?

What you’ll discover and learn

A series of tests to prove that your business idea has wings

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale litmus tests, and real-world case studies. These tests will help you answer these questions:

  • Does your business idea have merit?
  • Does your idea fit the market you want to serve?
  • Is your idea a good fit for you and the kind of business you want to run?

Think of this book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

Will it Fly? Covers five parts:

  • Part One: Mission Design helps you make sure your target idea aligns with and supports your goals.
  • Part Two: Development Lab walks you through uncovering important details about your idea that you haven’t even thought about.
  • Part Three: Flight Planning is all about assessing current market conditions.
  • Part Four: Flight Simulator focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Part Five: All Systems Go is for final analysis to help you make sure your idea is one you are ready to move forward with.

Check Out My Free

Companion Course

I’m committed to helping you test your business ideas–that’s why I’ve created a free companion course to help you work through the book step by step. The course has bonus worksheets, PDFs, and interviews to help you validate your ideas.

The Audiobook:

Narrated By Me!

I love audio content, so I had to offer an audiobook version of Will It Fly? If you enjoy audio content too, then plug in your headphones and enjoy.

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The Testimonials

“Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process...the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support—all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book.”
– Chris Ducker, Bestselling Author of Virtual Freedom
“Pat is one of my most trusted resources for internet business education. Everything he teaches is tested and proven. Will It Fly? is no exception. If you want to start an online business then look no further. This book will take you step-by-step through the vetting process so that you can put the odds of success on your side. No smart entrepreneur should consider starting an online business without first running it through Will It Fly?”
– Todd Tresidder, Founder & Money Coach at FinancialMentor.Com
“People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground—they don’t change the world or your bank account. This book will help identify your ONE sentence, your ‘unfair advantage,’ and a plan of action to make your idea fly. Spectator or pilot—you get to choose.”
– Dan Miller, New York Times bestselling author, 48 Days to the Work You Love
“As entrepreneurs, all we have is TIME. Spending our limited bandwidth on a project with its only validation in our own head is a recipe for disaster. In Will it Fly?, Pat shares the recipe for SUCCESS. Grow your audience the RIGHT way, by asking for their struggles, constructing the solution in the form of a product/service/community, and create ONLY when they’ve voted for with their wallet. Pat gives you the ingredients; it’s time to take ACTION!”
– John Lee Dumas, founder and host of
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