In this session of The Smart Passive Income Podcast, I interview mobile marketing expert Greg Hickman of MobileMixed.com. We talk about everything that we as bloggers, online business owners and entrepreneurs need to know about our growing mobile audience and how to better serve them to get better results.
Beyond sharing exactly why mobile is so vital to our online businesses, he also gives us a ton of actionable tips and how-to strategies that we can implement right now to better utilize (and also grow!) our mobile audience.
Even though Greg and I have only recently met, he and I have become extremely good friends ever since we hung out together at New Media Expo in Las Vegas this past January. Besides being extremely knowledgable and enthusiastic about mobile marketing, he’s probably one of the nicest guys you could ever meet. I connected with him so well because like me, he really wants to help other people succeed.
He also likes to rap battle me on Twitter from time to time.
Greg has been a mobile marketer since 2005—this was a couple of years before the iPhone was introduced, just to give you some perspective. He worked with the New York Jets, the Florida Marlins and a handful of other teams. He’s also done some consulting on using mobile technology for small to medium-sized businesses.
Now, Greg is here to help us.
When you really think about it, by not being ready for a mobile audience you are actually doing a huge portion of your audience a big disservice. Often times, the first experience people will have with your brand will be through a smartphone or tablet device. If you don’t cater to them, there’s almost a 50% chance that these potential readers, subscribers and customers will leave and never come back.
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Also, CLICK HERE to give some love to Greg on Twitter!
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