Top iTunes Business Podcast

47+ Million Downloads

SPI 220: An Interview with Make-A-Wish Co-Founder, Frank Shankwitz

I’m honored to introduce you to Frank Shankwitz, one of the founders of an extraordinary non-profit called the Make-A-Wish Foundation.

For over 30 years, Make-A-Wish has granted the “wishes” of children with life-threatening medical conditions. You may have heard about some of their incredible work, whether in the news (Keoni and I are a big fan of the “Batkid” story) or from friends and neighbors in your own community. Make-A-Wish is an inspiring organization, and it’s my pleasure to have one of its creators here with me today.

As Frank will tell you, managing a non-profit isn’t easy. Fundraising, staying true to your mission, and planning for long-term success all take tremendous grit and integrity. In this episode, Frank walks me through how he made that happen while serving as CEO. You’ll also hear the moving story of how Make-A-Wish began, as well as Frank’s latest charitable project now that he’s moved on from Make-A-Wish.

Giving back is a huge part of my mission as a business owner. Whether it’s through organizations like Make-A-Wish or—my personal favorite—Pencils of Promise, entrepreneurs have a unique opportunity to make a serious difference in the lives of those in need. I’m brewing up some new philanthropic projects for the future, and this interview with Frank left me all the more inspired to get started. I’m so excited to share that inspiration with you, too. Enjoy!

The Will It Fly? Pencils of Promise Donors

I’m filled with gratitude for each of these listeners! During the launch of my book Will It Fly?, they purchased more than ten books. In their name, I sent a donation to Pencils of Promise matching what they spent to purchase those copies of my book.

These people are doing exciting things and I encourage you to visit their sites:

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A very special thank you to Frank for joining me this week. Until next time!

Today’s Guest

Frank Shankwitz

It’s my pleasure to welcome Frank Shankwitz, co-founder of the Make-A-Wish Foundation.

You’ll Learn

  • The profoundly moving story of how Make-A-Wish began.
  • What Frank has learned from leading a non-profit.
  • What the non-profit and for-profit business worlds have in common.
  • Frank’s take on what makes a charity successful.
  • The key to successful non-profit fundraising.
  • The surprising partnership that allowed Make-A-Wish to take off.
  • Why Frank feels Make-A-Wish continues to be so successful decades after its creation.
  • A peek at Frank’s newest organization, and more!


Share this post

Smart Passive Income Podcast

with Pat Flynn

Weekly interviews, strategy, and advice for building your online business the smart way.

Get Unstuck in just 5 minutes, for free

Our weekly Unstuck newsletter helps online entrepreneurs break through mental blocks, blind spots, and skill gaps. It’s the best 5-minute read you’ll find in your inbox.

Free newsletter. Unsubscribe anytime.

Join 135k+