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The Smart Passive Income Podcast

SPI 327: How to Write Copy that Sells with Ray Edwards

SPI 327: How to Write Copy that Sells with Ray Edwards

By Pat Flynn on

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around!

Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy?

Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this episode you’ll learn how techniques like the PASTOR model and If, Then, Lead can help you outline and craft powerful copy, connect with your audience, and drive successful sales. Did I mention that you should take notes? Scroll below for a special, twelve-step infographic from Ray for understanding The Buyer’s Journey!

If you’re looking to hire a professional copywriter for your business, check out Ray’s ESP (Endorsed Service Providers) list. It’s in the navigation bar of his website, And if you enjoyed this episode, look out for Ray’s book, Permission to Prosper, coming out in March 2019.

The Buyer’s Journey, courtesy of Ray Edwards

A twelve-step infographic of The Buyer's Journey, by Ray Edwards

If your business has anything that includes a subscription model of any kind, recurring payments and the like—you’re going to want to pay attention to this. Commonly we entrepreneurs experience failed payments, which can be frustrating. I didn’t even realize how much I was losing until I got on board with a company called That might sound familiar if you listened to Episode 312 with Casey Graham, who put the company together to help people recover failed payments. A lot of shopping carts use auto features to try and recover payments, which is pretty standard, but is a team of real humans who get involved with your brand and reach out to customers in a friendly, very non-scary way. They’ve recovered tens of thousands of dollars for me from failed payments I didn’t even know were happening. I’m sure they can make a huge impact for your business too. Check out—it literally pays for itself. I love this company and what they do for others.

Thanks for Listening!

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Special thanks to Ray Edwards for joining me this week. Until next time!

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