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SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

Welcome to Episode 200! Can you believe we’re already here?

For my 200th episode, I knew I had to do something special. That’s why I’ve brought on my friend Todd Tresidder to tell you all about the awesome power of content auditing.

Todd ran a content audit on his own site,, and the results floored him. By deleting, combining, and updating the hundreds of blog posts on his website, he tripled his site traffic. Todd’s here today to give you a step-by-step walkthrough of how he did it, and how you can do it, too.

This all might sound scary or counterintuitive. How could less content bring in more traffic? Why would you want to delete all those hours of hard work? Todd covers all that and more, including success stories from major businesses that will leave you eager to get started on a content audit of your own.

As someone in the midst of a major content audit himself (which you’ll see very soon in the redesign of, I’m so excited to share Todd’s game-changing approach to improving your website.

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you want to hear more from Todd, check out Smart Passive Income Podcast Episode 155 and read this guest post from him on profiting from giving away content.

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Also, please leave an honest review for The SPI Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

If you have any questions (or would like answers to hear previously submitted voicemail questions!), head on over to This bite-sized show has over two million downloads and counting!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

A huge thank you to Todd for joining me this week. Until next time!’

Today’s Guest

Todd Tresidder

For my 200th episode, Todd Tresidder joins me to tell you all about the awesome power of content auditing.

You’ll Learn

  • Why deleting content can help your search ranking.
  • Tell-tale signs you should delete a piece of content.
  • How to get started sorting your blog posts for auditing.
  • How Todd discovered his content audit strategy.
  • When in your site’s life cycle you should think about a content audit.
  • How to use redirects to keep your site organized.
  • The amazing results major brands are seeing from their audits.




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Smart Passive Income Podcast

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