In this session of The Smart Passive Income, I'm happy to welcome Mary Beth Storjohann from WorkableWealth.com to the show!
Mary Beth and I met last year at The Financial Blogger Conference, and ever since then I've been extremely impressed with her approach to her work and making a name for herself in the very competitive space of personal finance.
We both reconnected earlier this month along with 6 other San Diego based entrepreneurs to form an in-person mastermind that looks to meet regularly each month, which I'm incredibly excited about!
I wanted to have Mary Beth on the show to share a number of different tips and strategies that she's using to succeed with her business and stand out from the competition, including how she's targeting a niche within a niche that most people say is impossible to deal with, how she's growing her client-base (and keeping them extremely happy), how she's regularly being featured on local TV stations, plus a number of tips for better communication.
What's cool is that now that she's built a strong and loyal client base, she's now entering the world of passive income to, in a more automated fashion, serve more people by targeting those who may not be able to afford her 1 on 1 client services.
Thank Mary Beth on Twitter!
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Click here to thank Mary Beth personally on Twitter!
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Cheers, and thanks again!
Mary Beth Storjohann
My guest today is Mary Beth, founder of Workable Wealth.
- Why Mary Beth decided to niche down and focus on serving Gen Y, even though most people were recommending against it.
- How she's differentiating herself from others who are targeting the same sub-niche (and going even deeper in sub-sub-niches)
- Mary Beth's unique subscription based model for client work, which allows her to create the lifestyle business that she wants.
- How she was able to obtain clients only 2-3 weeks after the launch of her website.
- The one important thing I'd tell my younger self, if I could go back into time.
- The biggest struggles that you may face when trying to obtain more clients, and how Mary Beth overcomes those struggles.
- The importance of accountability (and how that plays into your pricing model).
- Quick little touches that can mean the world to your audience and clients.
- How Mary Beth is scaling her client-based business (and how she's expanding out into more automated, passive income opportunities from there)
- How she's been able to be featured and interviewed regularly on television, and what's that's like and what it has done for her business.
- How sometimes when you record an episode you can hear the landscaping being done in the front yard 😉
- How Twitter plays a major role in her business – and it's not to connect and talk to her clients.
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