I've said it before and I'll say it again—failing is a part of the entrepreneurial process. We shouldn't try to fail, but when we do, we should learn from our mistakes, get up, and keep going. Unfortunately, a lot of people aren't okay with failing, so they either don't try at all, or they fail once and go back to what they were comfortably doing before.
Today's guest on the podcast, Dwight Peters, had started a number of different businesses that didn't go according to plan, which eventually led him to going broke and having to stay on his friend's couch while he figured out his next move.
His perseverance paid off, however, because Dwight is now the founder of BackersHub, a successful online business that helps out those who utilize the Kickstarter crowdfunding platform.
Dwight's story is incredible. Looking back in my email archive, I actually discovered an email from him in 2012 about a Kickstarter campaign he created for a company/product that didn't take off, and it's crazy how he's been able to learn from his mistakes and since create an extremely profitable business related to his previous failures.
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I'm joined today by BackersHub founder Dwight Peters.
- The businesses Dwight started out with, and why they failed.
- How Dwight came up with the idea for his new business, and how he got started.
- Dwight's validation process and how he got a paying customer even before the business was created.
- The weird way that Dwight priced his first product, and what he would do differently.
- Dwight's “unfair advantage” and the talent that he uses to get results for him (and the talents he doesn't have)
- How I personally undersold myself when I first started online, and what helped me change.
- The size of Dwight's email list and his sales numbers.
- The significance of $0.27.
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