AskPat 345 Episode Transcript
Pat Flynn: What's up everybody? Pat Flynn here, and welcome to Episode 345, 3-4-5 of AskPat. Thank you so much for joining me today. As always, I am here to help you by answering your online business questions five days a week.
Alright, now here is today's question from Bill.
Bill: Hi Pat, my name is Bill. First off, I wanted to say thank you for all of the work that you do, the podcast and the blog and all the content that you put out there. It's great, and I would not have been motivated to start had it not been there. I started a blog and a website in November called TraumaMonkeys.com. I am not techy guy or a blogger or a writer, or I wasn't before. My background is military. I am a military retiree. I am a combat medic and I started the website . . . And my question is, when trying to do work and grow on the side, I am trying to do way too many things at once, and I've identified that as a problem, trying to do a podcast and a blog as well as grow a social media following. So it's very easy to be distracted by social media, by checking Instagram, by all those things. But the other thing I find takes a lot of my time is learning.
And so I am wondering . . . I listen to podcasts to learn. I read a blog and other things. I'm on Fizzle.co and in the forum, so without those things I would have never gotten started and I never would have . . . I wouldn't have had any of the training, so I still need to continue that education and training for myself, but I don't know how much time of my time I should spend on that and how much of my time I should spend on working on my own products and my own things. And is there a thing or recommendation you have on how to manage my time better and how to divide up my time to develop my own personal training and education and how much to develop my own personal brand and products? Thank you.
Pat Flynn: Hey Bill, what's up? Thank you so much for the question and all the kind words, and I appreciate you coming on and sharing kind of where you are on the journey. I think a lot of people can relate to that and especially, they can relate to trying to do too much at once. I mean, we all have 24 hours in the day, and we all try to fit way too much into it. That's why I work really hard on optimization. Taking the time that I do have to do certain things in my business and in my life and to do them as best as I can because I know that, you know, any time wasted is very sad because we cannot get time back, as a lot of people say. You can always make more money but you can never get time back once it goes away.
So that's something that's always on my mind and why I focus really hard on optimization, and I start with that just to share with everybody that no matter where you're at, you can probably do things a little bit more streamlined, a little better, a little bit faster and cleaner. It doesn't necessarily mean you have to do more work. Sometimes you just need to do more of the right work. What is that 20 percent that's going to give you 80 percent of the results? So Bill, to start off with, in terms of content and the kind of work that you're doing, I'll get into the breakdowns of learning versus creating and all that stuff in just a second. But in terms of the actual content that you're creating, which producing . . . I'll make sure to just work on and focus on just one or two things really, really well. And what I mean by that is a lot of people, especially after seeing the example that I've set with the blog and podcast and the YouTube channel and multiple podcasts and multiple social media streams, everybody tries to do all those things at one time. And when you do that, your energy is focused on all those different things, and nothing gets to a point where it could be beneficial to your audience because everything is so spread out. All your energy is shared across all those different platforms and methods of providing value that you're actually not providing as much value as you could if you were to simply just focus on one particular content platform and then one or two social media platforms.
That's what I would start out with, and even maybe even just narrowing it down to one and one, so one content platform, blog, videos or podcasts to start out with. And once you get comfortable with one, then you could branch out and utilize some of the other ones and one social media platform. And the easiest one to start out with is Twitter, and you can build your following there. And once you build your following there, it's much easier to then build up a following on Facebook instead of trying to build two at the same time and reaching different people, and then kind hounding people in the beginning to kind of follow on both. Just set up one, start with Twitter, you can build that following there, then you announce . . . you can announce that you have your Facebook page up and you have maybe a giveaway to give to everybody who likes and follows you on your Facebook page or your Facebook group. And that way you have an immediate following there and you're not just starting out with one or two likes. When you have a page where there's one or two likes, it's very unlikely for somebody to like it because they don't want be the first one. They want to be where people are at. That's human nature. People want to gravitate toward where other people are, and on Twitter is very easy to start your following there and move them over in to different places.
So that's kind of the timeline there for you Bill, and I would just get going on those, focus on those, master those, and then you could branch out, you know. Don't get distracted by the other ones. Speaking of distracting, learning takes a lot of of time like you said, and it's also very distracted. That's why I implore just in time learning which is something I learned from Jeremy Frandsen over at InternetBusinessMastery.com. He had it set up, and this is how I have it now. It's been working out great, that depending on what my next priority is, depending on what that main focus is in that project I'm working on, everything that I have to learn or everything that I allow myself to learn about has to do with that priority, with that focus. If it does not, I do not have it distract me. Now that's not to say I ignore those things because I see those things coming in, and I don't want to miss out on them, and that's a big reason why a lot of people spend all their time listening and no time executing because there's so much great stuff out there to listen to, to read, to watch that we don't want to miss. But what we should actually pay attention to, in terms of learning, should only be applied and based off of what we actually are going to do. If we can't read something and immediately put that into action, it's not worth reading. That's essentially what it comes down to.
Now like I said, it's not worth ignoring either, so what we do is we put a piece of content that we know might be helpful for us in the future away in an organized place, so that we could go back to it later when it is time to then learn about that particular topic. I use Evernote and Evernote Web Clipper which is a browser extension. I have it on Chrome. I think it's for the other browsers as well, where if I come across an article or podcast that I know is helpful . . . For instance, I have a folder in Evernote that is full of Pinterest articles. I am not interested in Pinterest right now, but I know it's useful. A lot of people are getting a lot out of it especially now with Pinterest having paid or promoted pins, I guess is what they call it. I think. I don't know because I haven't taken the time to learn about it because it is not of concern for me right now but because every time I come across an article that seems to have a lot of leverage in the Pinterest world, I clip and it saves to my Evernote folder of Pinterest, and then when I'm interested in getting in there later, maybe it's time for me to focus on Pinterest down the road, I have all that content readily available for me. And again, I'm learning just in time, only when I need to learn unless something is going to help me for something that I need help with right now. I'm not gonna help myself to learn. I'm not gonna take the time to learn that stuff. So that should help from getting distracted as well and that, yes, that's going to mean that you're going to have less to listen in and you're gonna be learning less, but you should be learning more about what matters, so hopefully that make sense. That's the balance there.
And the last thing I think that you didn't touch on that is really important is building relationships. You know, you're not just creating content, you're not just connecting with people on social media, and you're not just learning, but you're actually building relationships and chatting, not just with your audience but other people in your industry as well. And I'm gonna give you a percentage breakdown of all these things. I'm gonna give you a percentage breakdown of how much time you should spend learning, how much time you should spend executing and putting things together and creating in those sort of things, and then how much time you need to spend building relationships with people actually having conversations and learning about them and actually going people to people. So my breakdown is this: 60% is spent creating, 60% of your time is spent creating, again this is just for the business stuff, 60% of your time is creating. 30% of your time is building relationships. 10% of your time spent learning, and again, might not seem like very much time, but when you consider that you are only learning about the things that are going to be helping you on the next task and project and thing that you're working on right now . . . For instance, maybe you're gonna be doing a podcast and focusing on that. That's your main primary platform because you like getting behind a microphone and that's what resonates best with you. You think there's a lot of opportunity on iTunes because it is totally intact still, I believe in my eyes at least, compared to the number of blogs out there and the competition. You're gonna be doing a podcast, so everything that you're gonna be learning about is related to a podcast. Maybe the first thing you need to do is figure out what your show's gonna be about it and what it's gonna be like and how it's gonna be structured.
So anything you learn about right now is just about that. Once you figure that out, then you can move onto the next thing, and if you don't know how to do it and you go find something to help you teach that. So I hope that makes sense. 60% execution, creation, putting things together, publishing, all those sort of things. 30% of the time, building relationships, sending emails, connecting on social media, actually going to conferences, extending an invite to a dinner or a coffee with somebody, reaching out to an influencer and just providing as much value as you can and helping them out, guest posting, that sort of thing. And then 10% is the learning to help you execute on all those other things.
So, Bill, interested in knowing what you think. Everybody else out there, I'm also interested in hearing what you think, use the #AskPat345 to share your thoughts on Twitter, and we can continue this conversation there. So Bill, thank you so much for the question today. I wish you all the best of luck, and for having your question featured here on the show, we are going to send you an AskPat T-shirt. We've seeing a few of these in the wild now, which is really cool. We've sent over 340 out now, and we're excited to send out hundreds more to those of you whose questions get featured here in the show. For those of you who have a question and you'd like to potentially win a shirt, again free of charge, no shipping, nothing, that's my gift to you for having your question featured here on the show, just head on over to AskPat.com. You can ask right there your most pressing question, and I'd happy to check it out, and my assistant will check it out too, and it might have a chance of getting on the show.
Now, thank you again for listening in. I appreciate it, and here's a quote by somebody who is unknown, but they should be known because it's a great quote, and this quote is, “Behind every fear is a person you want to be,” and I love that because I use fear as an indicator as to where I actually should be going because every time I've been met with fear, there's been something amazing on the other end, except when it comes to spiders. No spiders, no, no.
Alright guys, take care. I'll see you on the next episode of AskPat. Cheers.