How to Start a Podcast in 2020: The Complete Podcasting Tutorial
Starting a podcast has been one of the best decisions I've ever made, but more on that later. In this…
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How to Start: Building Your Online Brand Presence
Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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Email Marketing Tools
In this chapter, I’ll share my favorite email marketing tools. These are services that will support you to be as…
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How to Start Email Marketing
Ready to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…
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Affiliate Marketing on Amazon
Amazon is the most popular online shopping site in the English-speaking world. Chances are good that, even if you’re not…
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