How to Start a Podcast in 2020: The Complete Podcasting Tutorial
Starting a podcast has been one of the best decisions I have ever made. (I'll tell you why in a…
Read More
How to Start: Building Your Online Brand Presence
Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…
Read More
How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
Read More
Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
Read More
Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
Read More
Email Marketing Tools
In this chapter, I’ll share my favorite email marketing tools. These are services that will support you to be as…
Read More
How to Start Email Marketing
Ready to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…
Read More
Affiliate Marketing on Amazon
Amazon is the most popular online shopping site in the English-speaking world. Chances are good that, even if you’re not…
Read More