SPI 019: Everything You Need to Know about YouTube for Blogging and Online Business

The Smart Passive Income Podcast Logo

In this session of the Smart Passive Income Podcast, I explore the world of video and start from scratch with YouTube to show you exactly how I make sure I give myself the best chance to get the most views and have the most impact for my business and blog.

As I mentioned in a previous article, Are YouTube and Podcasting Worth the Effort?, YouTube has been huge for me not only for traffic, but for engaging my existing audience and reaching brand new ones. I still get emails every day from people who say they have found me through YouTube, and it’s no wonder because 2 billion videos are viewed on YouTube every single day.

Whether you’re on YouTube already, or have yet to create your first video, make sure you listen to this session to get the most out of your efforts.

In this session, I discuss:

  • How 30 videos of mine have been viewed nearly half a million times.
  • How I overcame the fear I had when I first started uploading videos.
  • Why the first video I uploaded to YouTube still embarrasses me, yet continues to earn money.
  • The one question you should ask yourself if you ever get scared of doing anything.
  • How to piggy back the success of already highly viewed videos on YouTube.
  • How I record my “blackboard” instructional YouTube videos.
  • A recommended free piece of screen recording / capturing software.
  • The “sweet spot” time limit for videos.
  • Example calls to action to include with your videos.
  • What your Title, Description and Tag should really be.
  • How to Make Money on YouTube

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Items Mentioned in this Session:

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Enjoy the show!



Click Here to Download the Transcript (PDF)

  • http://www.youngprepro.com Onibalusi Bamidele

    Hi Pat,

    I think the content in this podcast will be very meaty considering the fact that I also have fears creating videos and audios for my blog. I also recently got new gadgets that will enable me record videos and audios for my blog so this really is the perfect time.

    I’ll be listening to the podcast right away, and I hope it is the kick I need to get started using multimedia for my blog.

    Thanks so much and have a great day,

    • http://www.blogging24h.com Trung @ Blogging 24 Hours

      Hey Onibalusi, I also have the problem same you, My English is not good and I fear that my video will not be appreciated on pronunciation as well as errors in grammar, it was horrible. Do you have any suggestions?

  • http://Apollo2030.com Dobinda Alexander

    Hello Pat,

    Thanks for your efforts, your blog is the place where everyone can find proof that it is possible to make a living online.

    Best regards,

  • http://eshopwiz.com Vinay

    Getting stuck into this right now Pat! I need to utilise YouTube more effectively…

  • http://www.storageauctionskings.com Zack

    Excellent podcast, thank you.I have been thinking about branching out to youtube recently so this is very helpful.

  • http://about.me/jpdeanadams JP Dean Adams

    Thanks for the podcast. I just watched your first video on YouTube and the soundtrack seems very familiar! :)

    While I was on your Channel, I also watched your video “How to Earn More Money Working 9 to 5 Versus Working For Yourself Online” and I love the editing that you did for it. It’s really funny to see you moving around your chair and explaining the different ways to increase your income.

    • Pat

      Haha – I was wondering if anyone was going to catch that. Oh, and yes I remember that video you mentioned…that was fun and actually really easy to edit. There’s something about those rapid cuts that make the video more interesting. A lot of YouTube personalities will create videos just like that. For example, Philip DeFranco. If you look him up you can see the same types of edits. Thanks!

  • Chris Green

    OOooooooh, I was going to have a day free of distractions!!

    Good job you aren’t a distraction Pat. Let me just adorn my headphones and have a listen.

    • Pat

      Haha – sorry Chris 😛

  • http://www.coveringtherent.com Ryan@coveringtherent

    Great Podcast once again Pat. Its not just your content which is awesome but also your delivery!

    You really cover every angle. Youtube is something I need to explore more. Google obviously loves Youtube and its not something i’ve concentrated my efforts on. Saying that after this Podcast its without a doubt something I will put more focus on in the future.

    Thanks for the awesomeness Pat.


    • Pat

      Thanks for the kind words Ryan – I really appreciate it! Good luck and if you have any questions along the way, let me know!

  • http://www.thecloudeconomy.net/ Jose

    Great Episode Pat! What I’ve experienced with you tube videos and with using video on my website is that generates much more confidence and engagement with the audience and with the prospects. Since I introduced video where the user can see my face on the sales pages of my products and ebooks, the sales increased substantially. I encourage everyone to create videos as soon as they can.

  • http://www.frugalbeautiful.com Shannyn

    Pat- this is a great episode! It’s so funny, I was preparing to do my first vlog to add to my current blog, I have a webcam in my laptop screen- but cannot find the software to record it! I let my techie friend do some mods to my laptop- apparently the mods included getting rid of the software. Not sure where to go from here since I don’t want to do a screen capture! Hmmm.

    • http://www.frugalbeautiful.com Shannyn

      I figured out how to remedy the problem and hope to re-listen to this podcast episode as soon as I get the basics down! Thanks for posting- it was totally helpful!

      • Pat

        Cheers Shannyn, and best of luck!

  • http://www.healthygirlnow.com LaShanda Glover

    Hi Pat, I haven’t listened to this episode yet, but I downloaded the transcript. I’m still going to listen but I love the transcript to refer back to. I have learned so much since I started listening to your podcasts. I look forward to them every week during my hour long commute from my job which I look forward to replacing with passive income in the future after following your suggestions! Keep up the great work!

  • http://teeballbaseballblog.com Tom

    Great article Pat. It’s easy to forget the little things when creating a video. I’ll take some of pointers for my next take.

  • http://www.takingoffthesuit.com exsuit

    Pat, you mention that you YouTube videos have half a million views. This is some really good traffic, but do you find that it’s worth the same (in $$) as getting half a million visits to your blog?

    • Pat

      I would definitely say no, however you won’t get half a million visitis on your blog unless you do things outside of your blog to drive traffic to it, such as YouTube videos. Also, if you can turn that video traffic into leads for your business, then you’re good.

  • http://www.brandonhansen.com Brandon

    Great share. I love seeing new ways of getting traffic.


  • http://www.rhythm-hub.com Steve Lee

    Hey Pat…! It seems every time I’m a a change point in my learning you give me the information I need. Thanks for the information on YouTube and I plan on adding it to my marketing mix..!

  • http://www.smartmoneyfocus.com Joe Edward

    I can’t wait to listen. I think that I may have to take the afternoon off to listen and put it to action.

    Thanks Pat.

  • Thomas

    Hey Pat,

    thats a great timing!
    I recently wondered about SEO for YouTube.. now i got the answer.
    Thanks a lot!

  • http://www.mlm2jmmarket.com Josline Massey

    Hey fella,

    What can I say differently from other posts, except that you are so forthcoming with your experiences. I will begin the process of adding my first video to my YouTube page. Again, thanks!

  • http://zeropassiveincome.com/ Zero Passive Income

    Pat, Thanks for sharing this. I’m just starting out with the whole idea of making YouTube videos. But I don’t want to release anything that isn’t high quality. I’m not a perfectionist, I just want to make sure that what I end up releasing is a quality video. How did you know when you were ready to release your videos?

    • Pat

      I knew I was ready when my traffic plateaued, and I needed something to kick start the growth again. I just kind of went with it and said to myself, “What the worst that could happen.” Sometimes, if you wait until you feel you’re ready, you’ll never ever be ready. Not saying that about you – just in general sometimes that is what happens. Cheers, and good luck to you!

  • welner

    Question? and is probably a dumb one but anyhow…. Do you do your transcript before you start your podcast and just follow along and talk about it, or do you have someone transcribe it for you?? Thanks again for the great info pat.

    Another thing I had read or saw somewhere is that you can have two titles to your video by adding a hyphen so for example it would be first title-second title. But have never tried it so take it with a grain of salt!! Also you can buy LIKES and VIEWS from Fiverr.com just thought I share that with you!

  • http://makepassiveincomeonline.com Ed

    you are always ahead of the game.


  • http://www.kidsiphoneapps.net Pavel

    Great podcast, downloaded Camtasia and Omni Dazzle – love the software, thanks!

  • Alison

    This is very useful information! I posted a YouTube video a month back just to get myself to do it. It’s like getting on a rollercoaster. I hate rollercoasters but when someone finally convinces me to ride one I have to clear my mind and just get on. Rollercoasters can be both fun and scary. My first video post is scary. LOL! But at least I did it and did get a couple of subscribers, albeit they were marketers but hey, whose keeping track. I pulled it down soon after but I can say I did my trial run! Good times.

  • http://www.besttennisracketshq.com/ Austin

    Hey Pat,

    Thanks for yet another great blog post! I’ve been thinking about adding a couple of YouTube videos to my niche site but haven’t been able to get good enough audio quality yet. Maybe I’ll need to invest in a good mic like the on you have on your gizmos page!

    A quick update on my niche site: I hit #4 for my (new) main targeted keyword and saw my traffic increase 57% yesterday in comparison to my previous best day! It’s exciting to see the revenue start to trickle in! All thanks to your call to action!

    Take care and thanks for all that you do for me and the rest of your readers!


  • http://www.erictimmer.com Eric Timmer

    Hey Pat,

    For Mac users you can also use quicktime to screencast, and it’s free!


  • http://www.ThePsychFiles.com Michael Britt

    I have to admit that since I have quite a number of videos on YouTube and have been using it for a few years that I didn’t think I would get much out of this episode, but there you go again Pat – some excellent info as usual.

    I love the idea of doing a search on the keywords you think someone would use to find the video you’re about to upload, and then drawing from the titles and tags of the videos that already show up in that search. Brilliant!

  • http://willmakerreview.com Jay

    This is no doubt my favorite Pat Flynn quote, “Youtube is predominately a White website… er, I mean… please don’t take that the wrong way folks!!”
    Great podcast, Pat. There is a ton of potential for business in expanding their youtube presence.
    For Macs, one free tool that is similar to camtasia is a program called Jing. I’ve only had limited use with it, but I’ve heard others give it high reviews… especially for being freeware.

  • http://www.strayblogger.com Nate @ Strayblogger

    Youtube videos are one of my best sources of traffic to my niche sites. With Keynote on my Macbook, I can create a simple powerpoint-type video and send it straight to youtube, and the stats for visitors to my site from these videos are crazy for some reason… such as an average of 10 page views and over 7 minutes on the site… The stats are so much higher than my other visitors, I wonder if it is even counting them right… Do you experience the same type of thing with your youtube visitors?

  • http://hanshageman.com Hans Hageman

    You have provided a great deal of value as usual. Your blog and podcast are two of my major sources of motivation. As a 53 yr.old man who quit a very well-paying job to become self-employed (and with a mortgage and children ranging from 5 to adult), I need all the information and motivation I can get! Thank you.

  • http://www.hothitmedia.com Ralph

    Do you buy domain names like “patonfacebook.com” and then redirect?
    Or have another way which I haven’t figured out yet?

    • Pat

      Yep – that’s exactly what I do. It makes it easy to forward people to various things from podcasts and videos. Cheers!

  • http://the100percentyou.com/ John Sherry

    Gotta add my support for You Tube too Pat. I’ve put some basic videos up to test the waters and explore the production values and with no marketing push, SEO content, or active social networking, they are attracting traffic, hits, and direct leads to my blog. Just imagine what you could do if you harness them fully? Oh, yes, you have! It works, they work and podcasting to match them is stellar venture building to work at including too. So, I think that’s today’s ‘must do’.
    On the podcasting front what do you think of PodBean?

  • http://alexwhalley.com Alex

    Wow Pat!

    Talk about a resource. You need to give in order to receive, but mate this is just ridiculous :)

    I have been looking to start utilizing video in my marketing efforts but to be honest I had no idea where I was supposed to start.

    Now I do!! :)

  • http://www.thecovetedcupcake.com Angela

    Thank you so much for the resources! You gave me so much to think about and try. I’ve been stalking your site every since I found it about a month ago. In baby steps I’ve really tried a lot of your suggestions. I purchased my blog via Whoo…one of your suggestions. It was just as easy as you said it would be. I didn’t host with blue host because of cost, so I went with another hosting site. I had always wondered how different bloggers developed the computer demonstrations. As a result of your last pod cast I used camtasia studio (free 30 days) to develop my very fist video to post to youtube. Again….it was super easy. It only took me about :15 minutes. Not bad for a first try. Thank you for sharing everything.

  • http://www.learntocatchcatfish.com Chad Ferguson


    Just a couple of comments.

    First, great episode, while many of the topics you covered I already knew I learned several tricks that I am going to try out and test.

    Second, in regards to the 15 minute video length on Youtube. I am not a Youtube partner and I have only one video in revenue share that was added about a year ago. I have applied to the partner program several times but have yet to be accepted. About three months ago when I went to upload a video there was a message at the top of the video that said “Congratulations! Your account is now enabled for uploads longer than 15 minutes. Click the Upload button below to select a video.”

    I have since tested this with up to one hour of video with no problems. I am not sure what I did to be given this access but evidently Youtube can and will give individuals access to video uploads longer than 15 minutes without being in the partner program, but I have no idea why or what the selection process is.

    Finally I wanted to add that while some may consider it “spammy” you should definitely check out Tubemogul. They offer excellent analytics and tracking but outside of that I have found that if I upload the same video to Viddler, Vimeo, Metacafe and several others with the same title, description and tags I get different results. By this I mean that I have had a Youtube video that did not rank well in organic search from Google but that very same video in Metacafe, Viddler, Blip or others will rank in the #1 results at times. In addition, I have had some videos that have received much higher views on these other services than on Youtube. One video only received 500 views on Youtube the first week but that very same video received 12,000 views on another site.

    Just something to think about.

  • http://www.pharmacytechnicianhq.com/ Rob Hoopi

    Pat, great podcast. I have listened to it twice trying to make sure I get how to do the on screen display. I have purchased my Bamboo pad and and looking into Camtasia. Thanks again for another great podcast.

  • http://www.treasurecast.com Steve Blom

    Hey Pat, thanks for the push.
    I’ve been thinking of doing more videos of our products and this podcast helped. I just uploaded my second video and this time I actually spoke. I don’t know why I had a fear of saying something.
    I enjoy your podcast. Keep up the great work.

  • http://www.maketheapp.com Ramy Khuffash

    Brilliant podcast yet again. I tried the advice you said about the “tags” for a video I have on youtube and that simple and easy tip seems to be making a difference!


  • http://www.bingobabe.co.uk Bingo Babe

    Just want to say a little bit about something i have done in regards to youtube. I’m pretty camera shy so what i have done to produce good videos is this… I have hired a voice over person to read my reviews and send me an audio file. I then do a screen capture or slideshow and put the audio over the top. Results seem good so far.

  • http://www.myrealtorlicense.com Matt

    One of your youtube videos turned me to omnidazzle, I have never heard of it…and it’s great software! Best of all…it was free. Thanks Pat!

  • http://www.property.org.uk/unique john clare

    with so much crap out there, how nice to get something that really helps. thanks a lot dear boy, i shall read a lot more of your material. it is going to save me a lot of time. the hours most of us waste going up blind alleys. great!

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  • http://www.prolificliving.com/blog/ Farnoosh

    Pat, I have been struggling with YouTube but granted, I had not spent time learning about it and I am SO happy you made this podcast. THANK YOU so much for your utter desire to help and be so transparent with your success secrets. You are a true role model. I’ll be working on that YouTube channel hard now. Great, great tips here.

  • http://paulsoaresjr.com Paul

    Pat, I have listened to all of your podcasts and thank you for everything! This particular session hits home as I have built up a Youtube channel to nearly 100K subscribers in the last 9 months, as a hobby (I also own a computer support business). I became a Youtube partner in January and now share in ad revenue which is tremendous.

    So I’d like to give back to you and your listeners by answering questions about making videos or youtube. I’m actually in the process of putting together a blog and ebook (thanks to your advice!) to show others what I’ve done.


  • http://zachcrawley.com Zach Crawley

    Great podcast Pat!

    I seen your first video and it’s actually really good .. haha. I’m just starting videos so I’m still getting used to talking to a computer or camera, it’s weird. :-p

  • http://winwithkelvinaugusta.com Kelvin

    thanks for the value pat, enjoyed the post

  • http://jbdcolley.com John Colley

    Hey Pat
    This was a brilliant podcast with really helpful content. While I am not yet ready to embrace video whole heartedly, it is definitely going into the research pot for when I am. Thanks for working so hard to make it so good! John

  • http://www.amudabidemi2006.blogspot.com AMuda Ibrahim

    I have been a blogger for the past two years, yet, i have not made up to two $2. What do u think might the reason to this problem…traffic generation,,,,adsence,,,,?

  • http://www.midnightmusic.com.au Katie

    Hey Pat –
    Great podcast as usual. Regarding captions – I’ve used the free app CaptionTube in the past. You log in with your Google account and access your YouTube videos via their site. You need to type the text and do the correct timings yourself. Because I script most of my tutorial videos in a Word doc I just copy and paste the text one little bit at a time into CaptionTube (having a word doc also means i can upload a transcript to my blog easily) Things I’ve learnt about captioning: short is best. Each caption needs to be half a sentence or so. Timing is also important: it’s a good idea to have the caption appear slightly ahead of your narration.

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  • http://www.oppsincome.com Remco

    Great value in this post, a real eye opener!

    I’ve been reading the transcript and now realize you’re spot on with your remark about it. You MUST have a transcript for every video you post, it gets the message out to many more people that can’t listen to the podcast. Great for adding a few backlinks as well. Excellent stuff, thanks!

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  • http://healthhomehappy.com Cara

    Thank you so much for this! I finally listened to this podcast, I had been putting it off because I have a lame camera, and I don’t really like being in front of the camera either. But the advice on tags and annotations is AWESOME! I never thought to search other popular videos for tag ideas, and the annotations are perfect for more info + call to action. I went and added annotations to my videos that get the most hits, and changed some of the tags as well.

  • http://www.treadmillintervaltraining.com Richard Kanellis

    Hey Pat,

    Awesome content. Keep up the great work. Thank you.

  • http://timrosanelli.blogspot.com Tim Rosanelli

    Hi Pat,
    Super information! I am a YouTube Partner and want to add something about length of time.

    If you video is more than five minutes, break it into parts and use subtitles that are targeted. For example if this podcast was on YouTube instead of calling it Everything You Need to Know About YouTube for Blogging (1 of 4), (2 of 4), etc change it to

    Everything You Need to Know About YouTube for Blogging (1 of 4) – How YouTube with help your business

    Everything You Need to Know About YouTube for Blogging (2 of 4) – Setup your YouTube Channel for Blogging


    This will increase your views (Views are King on YouTube) because more people with find you by search, once people find you they will click your other videos of interest, and Related Videos will generate more targeted traffic to each video. This is a great service too because you’re making easy for people to find the exact information they are interested in.

    • Pat

      Great tips Tim – thank you!

      One thing, there is a character limit on the titles in YouTube. The ones mentioned above may exceed that limit, but just wanted to let everyone know just in case they get an error when they are trying to save the info and it doesn’t. (YouTube doesn’t tell you what the error is…)

      Maybe something like:

      YouTube for Blogging (1 of 4) – How YouTube Will Help Your Business

      “everything you need to know” is probably the least important part.

      Thanks again Tim!

      • http://timrosanelli.blogspot.com Tim Rosanelli

        I should have mentioned the limit. I use adword keyword tool to develop a great title. I had one video that was getting almost no views and slight changes to the title and keywords can make a big difference. Also, if you go into the analytics and see that you were found by search with terms not in your keywords. I add them in.

        I think you made a great point about the picture for your video. Trying to add images that don’t describe your video for more views is a poor practice. Your viewers will be more thankful that you make the picture and description accurate so they can find easily what they are looking for.

        Thanks for the great info. I hope this helps everyone.

  • http://www.venturehuntli.com Christopher Erckert

    Hey Pat,

    Wanted to extend my thanks for this podcast. Used 90% of your guidance (will used the other 10% in future posts) to get moving on youtube.

    Thanks again!

    – Christopher Erckert, Founder of Venture Hunt LI

  • http://www.BellyAcresAlabama.com/ Sherry

    Other than the couple of videos I made specifically to help friends with technical problems, I’ve avoided putting my southern drawl back on YouTube. I think it might actually help me with the southern-based personal blog though.

    I still avoided the voice-over, but I did create a YouTube video showing how I test a product that I sell on Etsy…which people can find through the blog.

    I think the music and the text should keep folks watching ’til the end where I listed the URLS to the blog and Etsy shop. …anyway. …first real shot for a YouTube video to supplement the sites… :-) http://youtu.be/J_-YY6PBlZA

  • http://financiallyeliteblog.com Dwight Anthony

    Another great how to Pat, thanks for the podcast and transcript. This will help us build value yet monetize better.

    Dwight Anthony
    Financially Elite Blog

  • http://www.fortricks.in Raquel Johnson

    Great Podcast once again Pat. Its not just your content which is awesome but also your delivery!

    You really cover every angle. Youtube is something I need to explore more. Google obviously loves Youtube and its not something i’ve concentrated my efforts on. Saying that after this Podcast its without a doubt something I will put more focus on in the future.

    Thanks for the awesomeness Pat.
    Raquel Johnson

  • http://www.youtube.com/user/raquiellet?feature=mhee Rachael Towne

    I know this is an old post, but it is relevant to me now. I just made my first video tutorial yesterday and I was so nervous that I had to start over like 20 times! There was nobody around but the sound of my own voice weirded me out. I finally calmed down and was able to get through it. I look forward to getting better. Your podcast is so helpful to me. Thank you so much!

  • http://www.RampageShop.com Rob

    Chris, FYI I found you on YouTube…I may not have discovered your blog if not for YouTube.

    I used my iPhone to shoot very basic video for my R/C Car blog. I can shoot a video and have it uploaded in less than 5 minutes. They are nothing special but I have 60,000+ views so far

    • http://www.RampageShop.com Rob

      Sorry…meant to say Pat…just finished reading Chris Guillebeau

  • http://www.RampageShop.com Rob

    Sorry…meant to say Pat : )

  • http://www.BrightSparkMedia.ca Angelique

    Thanks for this post Pat.

    I use Camtasia (version 7 – the new version just came out), which was $399, plus the upgrade is $79-$149 to upgrade to Version 8) but I’ve heard good things about Screenflow for Mac (for only $99).

    Just a note: the Kodak Zi8 that you quoted as $149 in your podcast (available at Amazon via affiliate link)… It’s now (gulp) $399!!!


  • http://www.createvalueshare.com Sibo

    Hey Pat, this is definitely a very useful post and I am going to set up all the software and devices today to get ready for my first youtube video.

    • http://www.createvalueshare.com Sibo

      Hey Pat, It has been 2 days. I bought a new webcam and downloaded camstudio as you suggested. They work perfectly and I already updated 2 video onto my youTube channel. http://www.youtube.com/channel/UChs7g0y71QYq2a0wx5vSa2Q
      Come and take a look and give me some suggestions if you have time.
      Thank you, master.

  • http://change-lives-together.blogspot.com Hugh

    Hi Pat,

    Thanks a bundle for speaking about this. Lots of hot tips about using youtube, has motivated me to think about doing more with my channel. The power is there, we just need to know how to use it, and you’ve really helped with that.

    Best regards,

    -Hugh (an Aussie in Jakarta, Indonesia)

  • http://www.SimpleNailArtTips.com Ana at Simple Nail Art Tips


    I’m loving your podcasts! They’re so helpful!

    I thought you might be interested to know that as of Aug 2012, Google turned off the visibility of the tags for YouTube. You can still use them on your own videos but the strategy that you recommended doesn’t work anymore. Your podcast may need a quick FYI update added to the intro.

    Thanks so much for your awesome work!

  • http://knowmybody.com Cade Krueger

    Great stuff Pat. Where did you find the guy to do the intro and outro voice over? That is quality mojo right there.

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