SPI 003: Affiliate and Niche Site Strategies Revealed with Glen Allsopp

The Smart Passive Income Podcast Logo

In this session of The Smart Passive Income Podcast, I’m very excited to chat with Glen Allsopp of Viperchill.com as we get into crazy detail about exactly how he makes money online. If there is one session to take notes on, this is the one because Glen reveals a ton of information about his 5 step process for making money with affiliate and niche sites.

You can learn more about Glen by visiting his high ranking blog at Viperchill.com.


Right click here to download the MP3

Items Mentioned in this Session:

Action Items:


  • http://www.youngprepro.com/subscribe Onibalusi Bamidele

    Wow Pat,

    This is cool.

    I have been reading your tweets about this being a killer recently and I will surely listen to it straightway.

    Tahnks a lot,

  • http://www.lickshunmewah.com Michael

    Pat, this is amazing! The information contained in this podcast is a must have for anyone wanting to make money online.

    Thanks for this.


    P.s Love your intro, bro!

    • Pat

      Haha – thanks Michael! Glen definitely knows what he’s talking about. Cheers!

    • http://www.viperchill.com Glen Allsopp

      Hey Michael,

      Glad you enjoyed the interview!

  • http://www.tacticalcashflow.com Howie

    Nothing beats having a podcast to listen to early on a Wednesday morning (EST). :) Thanks alot Pat!

    • Pat

      No prob Howie! I think podcasts are going to come every other wednesday now. Mondays overlap with income reports :)

  • http://www.technshare.com Dev – Technshare.com

    Hey Pat,

    Awesome Podcast dude. I really like how glen described money making process in just 5 steps. Thanks for sharing this useful Interview.

    Really Awesome work Pat.. & Glen (of course). Keep up the good work.


    • Pat

      Thanks Dev – I can always count on you for support. Cheers!

  • http://www.making-your-own-website.com Nabeel | Create Your First Website

    Hi Pat,

    Thanks for the third SPI Podcast. You’re doing a great work. Glen is very respected and popular amongst bloggers.


    • Pat

      More to come! Thanks Nabeel!

  • TrafficColeman

    Super Pat..

    You we’re able to pull in one of the big fish bloggers, and that’s what networking with others is all about. Building relationship to be able to get an interview that will help all us bloggers.

    “TrafficColeman “Signing Off”

    • Pat

      Glen and I go way back, and by way back, I mean a little over a year now, hehe.

      • http://www.viperchill.com Glen Allsopp

        Haha, that’s quite a lot for internet years 😉

  • http://www.extraincomedaily.com Fred @ Extra Income Daily

    Great podcast Pat. Glenn is one of the best.

  • http://www.smalldogtrainingetc.com D’MarieF

    Thanks for the excellent podcast & especially for taking the time to include a list of all the links for items mentioned PLUS a transcript. The fact that you go to such lengths to cover all the bases always makes me feel appreciated. 

    Quick question for you or Glenn (or both) – is there any cause for concern if all the competitors for page 1 on Google are static sites rather than blogs? It’s a niche I’m passionate about and the keyword research went well, but in looking at the competing sites for my chosen phrases, I’ve noticed that mine is the only blog. 


    • Pat

      Actually, and I’ll let Glen chime in here when he has the time – apparently he’s watching Toy Story, I think you have an advantage because Google loves blogs and the constantly fresh content that they produce. People like blogs too, and will constantly come back to them as opposed to a static site as well, so don’t think of it as a disadvantage, think of it as an advantage, as long as you can consistently produce excellent content that people will link to and love. Cheers!

  • http://www.my4hrworkweek.com Eric | My 4-Hour Workweek

    Super motivating stuff here, Pat. This was a great review of Glen’s older blog post about how he works with niche sites, and it was nice to hear him going into some detail about it. Looking forward to your future podcasts.

    – Eric

    • Pat

      Thanks Eric – I appreciate it. I read that post, and knew there was a lot more we could talk about here on the show. Woot!

    • http://www.viperchill.com Glen Allsopp

      Hey Eric,

      Really glad that you found it motivating. Happy to be a part of it :)

  • http://www.marsdorian.com/ Mars Dorian

    haha, awesome Pat,

    Glen is freaking awesome when it comes to affiliate sites, and his knowledge is priceless. I’m a huge fan of his blog, and I’m glad he’s sharing his magic here in your podcast.

    Cool kick-ass
    Cool Kick-ass series


    Keep rocking

    • Pat

      Thanks for listening Mars, it was awesome to have Glen on the show. More to come!

  • http://www.markbell.me.uk Mark Bell

    Cheers Pat! What I got from this is something I’d been wondering myself for a while – the power of your TLD in the SERPS, and the choice of domain name. I’m in the middle of putting together a rebrand for my site, including a new domain, and I managed to get a TLD (.com) with my first keyword – fingers crossed all goes well.

    I really like the suggestion about searching for who your competitors backlinks are. I’ll have to try that out.

    • Pat

      Awesome Mark! Did you find that open or did you have to purchase it from somebody?

  • http://www.yieldtohappiness.com Stacey

    Great information! And I have to say I could listen to Glen’s accent all day! :)

    I’m off to zoom through some article creation with IAF and submit to a few directories.

    • http://www.viperchill.com Glen Allsopp

      Haha. It’s a weird mix between English and South African.

      It used to sound way cooler 😉

    • Pat

      I could too, but then my wife might have second thoughts about me 😛

  • http://ineeddiscipline.com Dean Saliba

    Thank you. I am starting to look into getting my hands on some MMO related podcasts as the few comedy ones I listen to seem to be closing down.

    • Pat

      Hey Dean – I’m curious. Which ones were you listening to before?

  • http://www.sportbikebliss.com Rod

    Great info as always! Thanks Pat

    • Pat

      Cheers Rod!

  • http://www.viperchill.com Glen Allsopp

    Hey Pat,

    Thanks again for the interview.

    To everyone else, my girlfriend has roped me in to watching Toy Story tonight so I’ll be back to answer questions once it’s over 😉

    Appreciate the comments!

    • Pat

      No problem Glen – thank you for being a guest.

      As far as Toy Story, I hear it’s a tear jerker. So be ready!

    • http://www.my4hrworkweek.com Eric | My 4-Hour Workweek

      I hope you mean Toy Story 3. AWESOME movie.

      • http://www.viperchill.com Glen Allsopp

        Yeah I watched Toy Story 3. No tears this side though 😉

  • http://missiondrivenbrand.com Rob Pene

    Great podcast again!

    I really enjoy Glenn’s straight up approach of looking at your passions, fears, & frustrations when considering a niche to address. I was doing a lot of reading about keyword research, etc…and I know that its helpful, but I also know that I’d like to stick with and be passionate about a niche site I create.

    Great stuff again homie!

    • Pat

      Yep – that’s valuable information right there, especially when he talks about possibly creating your own products for the niche site in the future. I never really thought of that, but you’d have to know something about it in order to get there. Cheers Rob!

  • http://razorfast.com Dan DeFelippi

    Great podcast Pat! If you keep getting great guests like Glen you’ll be in the top podcasts in no time.

    Most long time podcasters say your first few shows will suck. You must have been practicing a lot in preparation because all 3 episodes have been really good. Not only have you had good content but the quality of your presentation and audio is good.

    • Pat

      Thanks Dan – I’ve had a lot of help from expert podcasters, and I really wanted to make sure the quality was good right off the bat. Maybe that’s why it took over 1.5 years for me to finally get it live..i dunno.

      Thanks again for your support, and again thanks for your post at http://www.razorfast.com.

  • http://myadventurepath.com Karen

    Thanks Glen and Pat!

    What I have been doing to think up topics for niche sites is to think about what topics I have tried searching for in Google in the past, and that I have been frustrated not finding what I was looking for. Then I check to see what keywords are best for that topic. So I have lots of ideas for sites now. My next steps this week are to create the sites and write articles. Fun!!!

    • Pat

      Hey Karen – sounds awesome! Keep up in the loop about how things go. Cheers!

  • http://www.unleashreality.com alex – unleash reality

    glen is a legend.

    write that on your mirror.

    that is all

    • Pat

      How can Glen be a legend when he’s still alive and doing what he does best? Maybe a legend in the making?

  • http://biggoalhunting.com/ Mike Roberts

    haha, love the intro…”Check it!” MC Patty Pat :)

    Everything you do is so professional and fun too, I like that man. The transcript is also a nice feature that allows me to read along while I listen and better digest the materiel. This is especially valuable for me, because when I hear techie terms, my mind begins to drift.

    Well done brotha!


  • http://www.solarenergy-facts.net Fred | Solar Energy Facts

    Hey Pat! This is the first time that I have listened to your free podcast…I really don’t know what has taken me so long….of course you haven’t been doing them that long, but I can say for sure after listening to this one that I will be back for the next!

    Thanks for all the awesome Tips Glen, I will be sure to check out your links as book as well.

    • http://www.viperchill.com Glen Allsopp

      You’re welcome Fred, I’m glad you got some value out of it.

  • http://www.jameseustice.com James Eustice

    Great episode! I actually listened to it twice today in the car to make sure I didn’t miss anything. This is one of my new favorite podcasts. Thanks Pat!

  • http://www.dawnmarrs.com Dawn

    Thanks again for another great episode Pat. Awesome guest and killer content… the only thing I don’t agree with is recommending the free Google keyword tool for people just starting out… doing good SEO work takes way too long to be choosing the wrong keywords, so a program like Market Samurai that removes the guess-work is worth its weight in gold to both new and seasoned marketers.

    Thanks once again – can’t wait for the next episode!

  • http://www.tacticalcashflow.com Howie

    Just so you know, Pat…

    I ‘un-liked’ you on Facebook for just a milli-second, only to re-like you, so that I could be your 2,500th fan….LOL…. (errr…maybe it doesn’t work that way…)

    Still cool to see SPI growing the way it has.

  • http://www.thenichethinktank.com Larry Clark

    I haven’t listened to this yet but I know Glenn is the real deal. love his blog but this will be good I know…

  • http://www.deauxmaingroup.com Bruce – Dallas Marketing

    Hey Pat, I really liked this installment of your podcast. I follow Glen’s blog and love his stuff. I especially liked the tips on where to find good affiliate products to promote…never even considered looking there. That alone was worth the listen, but was pleased with all of the nuggets gained from the two of you. Cheers! ~ Bruce

  • http://bur.gr/ Bur.gr

    Thanks Pat and Glen, another great show!

  • http://experimentsinpassiveincome.com Moon Hussain


    Great interview. Really laid back and natural flow. It was nice to hear you two “chat” and to hear Glen talking about how he makes it online.

  • http://buildingmyonlinebusiness.com/ Todd

    Pure gold, gentlemen. Excellent work

  • http://www.creatingmyempire.com Dustin Stevens-Baier

    Real good podcast. I listened to it today at work and learned a ton thanks.

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  • http://intuitiveimpact.com Ian Paul Marshall

    This is actually the first podcast I’ve ever listened to and it was killer. Glen is awesome and I just finished his Cloud Living book and starting to put into place a lot of his tactics. Thanks so much Pat I will be checking out your other sessions as well.

  • http://theordainedbarista.com/ The Ordained Barista

    I am really loving the blog and the podcast! Keep up the fantastic work!

  • James Hendricks

    Hey Pat,

    Many thanks to you and Glen for such an informative Podcast. Dude, you’re a natural! Nice job! Oh, and I appreciate you turning me on to Digital Point. How did I miss that one?

    It’s 1am and I just downloaded your new ebook. I’m going to take it to bed with me. Who says Entrepreneurs don’t have all the fun.

    Mahalo! James

  • Mike

    Hey Pat,

    I just found you through iTunes, your new podcast is really cool.

    I have taken some time to think about what I can promote and I figured it out, I want to sell airline tickets to a niche location.

    But the question I have for you is, what do I talk about in my articles I am writing?
    The different locations, the history, local attractions and/or customs?

    I also want to make a Youtube video, but I am unsure of what to cover in it.

    Any help would be greatly appreciated. I just finished listening to your podcast and I am ready to get started.

    Hope to hear from you soon.


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  • http://earnwebrev.com Jim A

    I really enjoyed this podcast, but was totally thrown off when you mentioned paying for links.

    Everything I’ve read has pointed to that being a black-hat technique and a huge no-no. I know you mentioned only using it for less competitive keywords, but I don’t think that should matter.

    Did I hear you right? I’d love to hear some thoughts on that.

  • http://www.maximisepotential.co.uk/ Kevin Matthews

    Hi Pat!

    Really love the direction your cast is going. Still listening to Glen’s interview right now . . .


  • http://www.crunchbase.com/person/tej-kohli Tej Kohli

    i just finished listening to the glen’s interview right now.. Good to see you had an amazing time! and Glen here i come to follow in your footsteps.

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  • http://inventionaddict.com/blog/ Invention Addict

    Great podcast and I really appreciate the transcript and the links.

    I was curious to see what one of Glen’s sites look like.


  • Q

    Superb interview. Nice to hear the voice of someone you can trust. I think interviewing people who are like you, Pat, really want to help people and share. No snake oil stuff.

    Bought his e-book. Now Ill be up all night lol.
    Thanks much.

  • http://www.wordpresshostinghq.com Wordpress Hosting l Jake

    Great podcast episode and very insightful – I like how Glenn showed how his strategy evolved over the years.

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  • http://www.zxr.com Teodoro Fronek

    Awesome Posting, i’ve being reading this blog the past few evenings but in today’s market my wife and i spent the time to thank you for one’s guidance may well sharing with us with us.

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  • http://sagoyism.com Josh Sarz

    You sound like you’re having fun. Great podcast. Thanks for the informative post. Keep up the great work!

  • http://www.evolleyballrules.com Kevin

    Pat.. This is the second PodCast I have listened to and I am really excited to hear the rest. Thank you!


  • http://webclic.ru/ Vitaliy

    excellent article – thanks to the author

  • http://marketingwithsergio.com Sergio Felix

    Just finished listening to the podcast with Glen, fantastic information!

    Too bad Yahoo took the feature of the link search because that was super useful to understand how other sites where receiving their backlinks from.

    Anyway, thanks for the interview Pat!


  • http://www.queasystomach.com/queasy-stomach-causes/ Tommy Hardin

    I have listed to this podcast 3 times already. Each time I pick up something I missed before. It is one of may favorites.

  • http://www.novitemi.com Daniel

    Thank you all. It was very useful for me. That’s what I wanted.

  • http://www.kallmeyer-naturheilpraxis.de Andreas Kallmeyer

    Great podcast! Awesome content!
    As I am researching how to do earn money on the internet myself this helps me really. Thanks. I am curious for the next 30 podcast that I can listen to until I am up to date. 😉

  • http://n/a isaac Ndei

    Hey Pat,
    I just started listening to your podcast found it on an app on android, called beyond pod.
    Anyways, I am flat broke right now, but full of ideas. I should mention I am from Kenya, came to the country 6 yrs ago, graduated college, and am working as a part time after school teacher. Newly married and expecting, well anyways for my ideas to happen i need money. So from this particular podcast, I saw clickbank, and on it I saw i could do online surveys to start. What do you think? do they actually pay out? Coz it seems way to easy.

    I would really appreciate your opinion.
    Thank you

  • http://www.5fingervibramshoes.com Kami

    Loving your site! I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  • http://www.iblogjuicing.com/motivation-to-lose-weight/ Frank

    It’s amazing how much he’s accomplished at such a young age. The podcast info is great Pat

  • Bc

    I am really enjoying the podcasts. It is giving me some ideas.

  • Jorge Puente

    Great Podcast!! I took lots of notes and I’ve got some ideas on what I am going to do.

  • Manie

    Thanks for the interview pat man I wish internet marketing sparked my mind ages ago. That’s okay though I’m wiser now and I’ll make it :)

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  • http://www.BaldThoughts.com/ Lee Huffman

    I only recently found this podcast, and I’m already blow away with the quality material after listening to just the 1st 3 episodes. I can’t wait to listen to the rest and put such great material to work on my sites!

  • Christian

    How do you find monthly seach hits free nowadays?

  • Kranzy

    Promoting PBN network with niche affiliate sites is risky guys…


    dont recommend for the new bloggers here…..

  • Bharti Athray

    hi, pat, your podcasts are amazing! I would like to down the Free ebook you talk about in this podcast, but as I am already subscribed, I am unable to figure out how I can get access to this book. Please help.

  • Henry

    I have just finished the third episode. Great advise on each. Amazon is on my check list now.

  • Tôn Quyền

    Thanks for the interview pat man I wish internet marketing sparked my mind ages ago. Không gian đẹp , Tho tan gai , Nhung cau noi hay ve tinh yeu , Nhung vu an hiep dam , Chuyện tình yêu , Nha hang , Gia vang 9999 , Aoe , Game dua xe , Du lịch Việt Nam

  • huyennhi

    I can’t wait to listen to the rest, I’m very excited to chat with Glen Allsop.
    ẩm thực,giảm cân,giải mã giấc mơ,Tin trong ngày,chuyện lạ

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  • David John

    I only recently found this podcast, and I’m already blow away with the
    quality material after listening to just the 1st 3 episodes. I can’t
    wait to listen to the rest and put such great material to work on my

  • http://thesmilingfamily.com/ Wells Thomas

    Hey Pat! I have been listening to you for… a little over a year, and am just now getting to some of these back episodes. This one is killer! It is so not how my brain works (I am an “inspirational” writer who has a hard time wrapping her brain around business and marketing stuff but really needs to!) but that is why I need this kind of fabulous, DETAILED info. THANK YOU!