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In this special session of The Smart Passive Income Podcast, I share a re-recording of the presentation I did at Blog World Expo in Los Angeles last week.
I also include a YouTube video that has the slides that I had prepared as well, although if you’re going to listen to the audio you don’t need the slides in order to get the message I’m trying to share.
Again, this is not the actual recording of my session at Blog World Expo. As I mentioned in my last post, and at the beginning of this podcast episode, things didn’t go quite as planned during the live presentation. You can learn more about exactly what happened (and have a nice laugh too) by clicking here to see exactly what went wrong.
My presentation is all about Being Everywhere, expanding outside of the blog to bring new eyes into your brand and business. I share some very compelling data from a survey I did on SPI a few weeks ago, and I also share a ton of tips and strategies for all the platforms I discuss.
If you’ve ever felt like the growth of your blog has hit a plateau, and you’re looking for information about how to get off of that pleateau and get back into growth mode, this presentation is for you.
In this session you’ll hear me talk about:
- A homeless man who changed my view on branding and doing business online.
- The top three ways that people have found me who are now reading my blog – and it’s not Google, Facebook or Twitter.
- Three things that should absolutely be happening on your blog first before reaching out and finding new audiences.
- How to tap into untapped resources for bloggers like iTunes and YouTube.
- A ton of tips and tricks to make sure you give yourself the best chance to stand out of the crowd and be found.
- How social media and your email list play a role in Being Everywhere.
- The power of The Content Trifecta.
- And a whole lot more…
(Click here to Watch How to Be Everywhere on YouTube)
Right click here to download the MP3
Items mentioned in this podcast include:
- My Unexpected Moment at Blog World Expo
- Social Triggers
- Screenflow
- Camtasia Studio
- OmniDazzle
- The Wacom Bamboo Fun Pen and Tablet
- TubePress WordPress Plugin
- Involver.com YouTube App for Facebook
- Pretty Link WordPress Plugin
- LearnHowtoPodcast.com
- eBooks The Smart Way
- Pat On Facebook
Please subscribe below to the podcast to get automatic updates:
Thank you so much for your support!
And lastly, thank you to those of you who voted for the SPI podcast for The Podcast Awards. The results came in and I did not win any awards, but just to be nominated by you was such an honor. Congratulations to the winners, and maybe we’ll get ‘em next year!
Please leave any comments you have about the presentation below, and if you liked this podcast session, please feel free to share it!
#BeEverywhere
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{ 78 comments (Click Here to Leave a Comment Below) }
Awesome! Now I know what I’m doing for the next hour and 11 minutes. Definitely will share after. Already 10 minutes in and already can tell it’s great content, to no surprise.
Thanks Nick – would love to know what you think after you have a listen. Thanks for being an awesome supporter of SPI!
Wow….Simply Wow! Great amount of content. Absolutely extraordinary. And no problem at all. It’s so much great stuff. Now I just have to put it into action. That’s gonna take a while!
Great Talk Pat. Keep up the good Work mate. You continue to make us proud.
I always try my best. Thanks Tshepo!
Definitely going to watch video on youtube. Thanks Pat for your effort
Cool Sergej, let me know what you think after you finish! All the best!
Well Pat, great presentation!
Beside that you have remind me of something I wanted to do with my blog but have forgot, I have found some pieces of information that is new for me.
I’ve seen presentations from other bloggers but this was the best presentation ever
Wish I didn’t have such crappy internet so I could watch it.
Someone take notes for me
You can’t watch YouTube videos? Where are you?
Pat, thanks for the extremely helpful information and overview of how you unite traffic with value. I found it interesting that you never promote anything on your email list. I’ve also listened to other respected email marketers who have the opposite view. But I like your approach, along with the good karma marketing approach promoting by Mary Jantch and Barrie Davenport of A-List Blog Marketing (http://alistblogmarketing.com/
I believe Pat doesn’t promote products in his emails because his priority is to help others first knowing that “The Money” will follow by force of nature.
Yep – I’m very familiar with Mary and Barrie’s approach, and if you’ve been around my brand for a while (which I know you have), you’ll know that I really believe in the whole online karma thing. Make the internet a better place and you be rewarded one way or another.
I think I’m going with the video this time. I want to see the slides! Hopefully, I can sit in one spot for an hour and 13 minutes, though lol.
I’m sure it will be well worth it.
Thanks for the shout outs on Twitter and G+! I appreciate it!
Aloha Pat, I luv your post here and you simplify it for anyone to understand what you are sharing. Your video also, shares tons of value and the only thing I think others can do is get started and follow your procedure.
You are passionate and diligent in your online marketing. Glad I came by and thanks for sharing. Mahalo, Lani
My pleasure Lani! Aloha, and you totally make me want to go back to Hawaii. It’s been too long! (Just a couple of years
)
Great podcast episode, Pat! Honestly, I think your’s is the best. None of the other podcasters (eg Copyblogger guys) get as personal as you do, which is why you’re so successful!
Thank you Tony – I truly appreciate that! Means a lot!
Pat,
What can I possibly say but “Wow!”
When I first found you over a year ago I was lost. I’m not so lost now because of you and the amazing bloggers you have pointed me to.
This video seems like a culmination of everything you have been telling us to do, in one short hour. And some more….
You always have something new to share. And what is special about it is you did it. You didn’t just read that something works and then wrote about, you actually do it, get results and show us.
I know, this is no revelation.
Actually, what I came to write was thanks for the video. The best part, for me, was that piggyback trick. I’m heading over to YouTube now to try it out.
You rock!
~Allie
Awesome Allie! Way to take action right away!
For the tag trick, it’ll take a while for your videos to get to where they should be in the related video sections of other videos, and it’s best to do this for brand new videos that you publish, but it’s an easy thing that only takes a second so you might as well try it out!
Cheers, and thanks for listening to the podcast and being an awesome fan!
Pat, this is awsome. your story has touched me so much. It confirms my belief on what path I should take both in life and in business. You rock Pat! Keep rocking!
Thanks so much! You rock too!
Pat… you had me at hello!
That’s why I hung out for over an hour watching your video. Great stuff man, as always.
#BeEverywhere
Hehe, I love the tagline!
Thanks for your support Jeremiah, and for taking the time to listen! Cheers!
Pat thank you for sharing this. I was sad to not be able to make it to LA to see it the first time.
It’s all good Robert – that’s why I re-recorded the session for you here! I hope you enjoyed it!
Pat, thank you so much for the shout out for my podcast tutorial. You rock my friend! Great presentation, even the 2nd time around.
Thanks Cliff, and I’m sorry I couldn’t make it to your presentation. There were so many presentations I wanted to attend going on at the same time, it was crazy!
Hey Pat!
Thanks a A LOT for posting the talk and sharing it with the world. I think it’s fantastic. Essentially the gist of it is to be a media whore (in a good and professional way of course) :p — Thanks!
Dilanka
Haha, yeah that’s one way to put it! Maybe that should have been the title of the post and presentation, hehe!
Hi Pat
This was a mind blowing video…..
very helpful content, i want to say Thankyou…
Your welcome! Thanks for taking the time to watch Rishabh!
I got the chance to watch the entire video. I needed to work out today so I figured I’d make the video full screen and knock out a nice home workout. Worked out perfectly!
The content was great. I really appreciate the numbered tips to help with each of the different things you were suggesting. It makes it a lot easier for those trying to get their feet wet in unfamiliar areas.
I just hit my dry erase board with the task of getting started with podcasts. I already have another YouTube channel with almost 10,000 views so I am familiar with the camera. I need to make a channel for my blog, though.
You have a gift of telling us what we already know but making it sound like it’s something we can do too. Most of the guys in your shoes can’t fully connect with everyday people. You’ve got it down, though. Not editing your podcasts definitely helps.
Anyway, I need to go work on getting this shiny bald head and kool-aid smile EVERYWHERE. Time to create my brand!
I had a question…
I have an ebook How to send it automatically to people who subscribe to my blog..?
If you use an email service link Aweber, you could automatically send a followup people to those who subscribe that includes a link to a page on your site that has the eBook for download. You can use a plugin like the Robots Meta Wordpress Plugin to make it a noindex, nofollow site so the search engines can’t find it and only those who subscribe to your email list will. Hope this helps!
Pat,
Listening right now. Thanks so much for your resources, man. You have no idea how many people you’re investing in. Well, maybe you do.
Thanks Bryan – I hope it turns out to be a helpful presentation for you! Cheers, and all the best!
Pertaining to approx 9 minutes into video:
I am an SEO nut…. I love SEO. BUT! I’ve realized that FAR more of my traffic (I had more traffic last winter) comes from being everywhere and from other bloggers.
Advanced “Newbie”,
Gary Anderson II
For blogs that want brand recognition and a community, I’ve always found that more traffic comes from being everywhere, like you confirmed. For niche sites, of course, it’s a bit different as most of the traffic will usually come from target and long tail keywords.
Oh yes! I forgot to mention that about Niche Blogs (ssshhh, don’t tell anybody, but I also like to play with “Sniper Sites” too)…
In those cases, SEO is the way to go
-Gary
Hello Pat
First , When I look your video I was afraid because your video for an hour but I started watching and one hours past fastly
or even I watched “The SPI Blog Gets Reviewed … “( about 30 min ) . Thank you so much for your sharing
Best Regards
Batuhan ?ASI
Wow that’s awesome! I’m glad I could keep your attention for that long! That’s great and thanks for watching!
Hey Dude
Even though I saw these slides before you presented, even though I was there in the audience, and even though I videoed a lot of it (and have watched it back!)… watching it back again, now, is still eye-opening and thoroughly enjoyable.
What a great topic to speak on, and at such a great event, too.
Keep rockin’ it out, brotha. Proud to call you my mate. You’re an alright ‘bloke’.
Chris
Thanks Chris! I’m glad you enjoyed the presentation, and that many times too!
It was a pleasure to hang out with you, and I hope we can do it again soon! Cheers mate!
Pat,
Your speech was great, you handled it so well, so smooth! I think you continue to provide total value to readers and listener despite making it top! Your podcast and income reports are inspiring and educational at the same time.
Thanks Pat, such rich and valuable content (as always). Congrats on your Blogworld face save, and for being nominated for the Podcast Awards. Yours in the bag soon.
You are truly an inspiration and I’m looking forward to listening to the MP3 and putting lots of new strategies in action on my blog.
Cassie.
Thank You Pat for sharing this.
re: Social media responsible ‘Facebook’ keyword that is finding SPI?
That’s interesting! Usually when I see these random keywords… I usually think I have a certain picture or image that is triggering the google search. I have a dating site and we get visitors that had entered the keyword “hot black girl” or “blondes have more fun”… Random but it could reflect some of our content indirectly.
Perhaps you have some high value content surrounding a ‘facebook’ image. Perhaps the video on how to create a ‘facebook’ page? Keyword: “Facebook,” albeit a general term – i’d assume is highly competitive for board and exact search – so you must be killing it!
- Kathleen
Hi Pat,
This post is MASSIVE & I dont mean in lenghth but in the quality of the info, as always thanks for sharing it
I got the most outta the YouTube vid, particulary the section that you talked about using YouTube and how many of your website visitors came to you from that channel alone, seriously big numbers – 16%!!!! WOW!!!
I know you have talked about it before but now I must really get me Ar… I mean backside in gear and get on YouTube.
Thanks so much for all the great info & true inspiration.
All the best for the futiure,
Glenn
PS: That was a touching story about the “God Bless You Man”
Great as always, Pat. I love the “umbrella” approach this presents. My head is swimming with ideas now that I’ve finished.
Hi Pat! i think you are a great guy. From what i can read I can tell that you are a very humble man.
Irene, From Argentina.
Hi Pat,
Thanks for this super informative video! You answered my question of how to survive Google Panda, which is to not depend on Google for all your traffic but to be in other places like YouTube and iTunes. I need to start doing YouTube videos and I have no excuse now.
Thanks,
Fanny
I first discovered your blog through that how to set up a fanpage video! It was one of the first videos I’d watched that actually showed something useful. Loved your presentation, especially the bits about how to set up videos for Youtube. As ever, all the nitty gritty detail that people find so useful was included.
Pat,
I really appreicate your helpful tips. The timing of it is perfect for me, as I’m in the process of transitioning from full-time employment to working from home full time. Especially since I have turned in my notice, I can’t help but be aware of how much I need to focus on my weak areas. Because of that, I especially appreciate your video tips because video is my weakest area.
Pat, I received your newsletter today asking if I have read any good content and I can’t help but hurry to your blog and share. You really are everywhere, even in people’s mail boxes;)
Btw, here is the list of 20 world youngest founders who started the biggest companies. The list range from 17 to 25 years. It’s totally awesome to be inspired by their stories. Yes! It takes hard work, but being significant and make a change to the world is possible
http://www.startyoungfinishfirst.com/worlds-20-youngest-founders-who-started-the-biggest-companies-under-25.html
Excellent, great You Tube video. Keep up the good work!
Wow! Great podcast as usual! I listened to it on my way home from work yesterday, and I really appreciate your “words of wisdom”. You always inspire me to want to try new things — like a podcast
Thanks for enriching me into all this. I’m totally new to how to use all of this stuff and starting to realize the potential, being this rather (traditional) NLP trainer and consultant/coach. You definitly planted a lot of seeds. I’ll start to reseach my market; Sweden on youtube and itunes, Keep up the good work!!
Another great presentation! Thanks for the information! I really appreciate your tips. They are very helpful. Keep it up!
Yay! I was just chatting with a friend and noticed that you had posted this and told her. She kinda laughed and said, “Don’t you ever get enough of Pat?” I said, “Are you kidding? He’s the cool kid on the block!” Can’t wait to check this out!
Listened twice through already, well up there as one of the best Podcast episodes you have done in my opinion.
Don’t know about others but I like the longer episodes you do, especially as you pack them full of great info. Keep up the good work
Hey Pat!
What a great pack of content at this podcast, uh?
I’ll really apply much of this on my own website and strategies for sure! This thing of being everywhere is, certainly, the way to be relevant on the internet and to create a really fancy brand.
I’m expecting having my podcast and some videos along the way real soon.
There’s just one month now that my blog is out there, and I’m already amazed with the results I’ve got until now. It’s all about having great content out there, and we’re up to go! Some fixes can be done after we launch a website, so I think it’s also one of the secrets.
That’s it! Keep it up, and… God bless you!
…That’s just so valuable!!! Thank you so much for your work!
Hi Pat, that was a top level presentation:
- easy to stay interested and engaged.
- very focused and not too long winded.
Although I’m a new visitor to your site, I feel like this tutorial session taught me a valuable lessons and therefore I feel I should become one of you customers.
Thank you,
Byronious
Hey Pat,
I actually just wanted to leave you a comment not just about this podcast but about your podcast series in general. I wasn’t sure where to leave this comment so thought here, i.e. the latest podcast is as good a place as any.
I have recently started listening to your podcast series and want to thank you for putting it together. Not just the content (your content is 1st class but I do agree with you the internet is full of lots of great content these days) but particularly the way you deliver it.
It seems effortless but you put yourself out there, you challenge yourself and I’m sure a lot of hard work goes into what you’re doing (even if you’re loving it it’s still hard work) – you have a real talent. You may say it’s just being yourself but most people would struggle to deliver being just themselves anywhere near as well as you do.
Keep doing what you’re doing – AWESOME!! (you’ve even got a Brit guy saying Awesome!! all the time between cups of tea!)
thanks again & take care,
Alan
Hey Pat ! You know I’m a big fan. Congrats on everything. I’ve been with SPI for a pretty long time and I have to tell you. It’s worth the hour + in time to learn this information (You did spring some new things on me) But for those new to the site if you follow you will have success.
Hey Pat. Great presentation and you have definitely inspired me to get podcasting. I look forward to hearing more of your content.
Hi Pat, great stuff as usual. I like your blogs and I agree with you that in order to be successful and to reach the biggest possible audience you need to be everywhere and I think tools like datsyn.com are very useful to achieve that goal.
Glad to hear that you confirm what I was thinking for some time already. Hope you don’t mind that I will use some of your ideas in the future. Look forward to hear more from you and I would love to have a chat with you on skype. My skype ID is “aaacbc”
Keep up the great work Pat and hope to hear from you soon – cheers
great info as always. keep up the good work.will definitely watch slides on youtube n im sure ur videos will add some great things to my knowledge.
Hey Pat,
Loved the presentation/video/podcast!
http://youtu.be/V1tXhJniSEc (0:47 sec)
After some of your ‘inspirational videos’ i thought I’d share some sweet hard core Rocky Balboa inspiration video
And… have you ever thought on doing a ‘Website laboratory’ webinar, i’d know i would be VERY happy if you’ll have a look at my site with some improvement tips (and i’m sure i’m not the only one).
Thanks!
Hi Pat
long time listener to the podcast. I currently am trying to get some traction with a business I am starting up called http://www.freeeventsthisweek.com. I am making use of videos and I have a question about tagging in youtube.
I was following your advice on finding a popular videos and using thier tags however I added a tag called FETW (my abbrieviation) to the video and when I type that phrase into youtube search I get a bunch of videos (not including mine) that do not have FETW anywhere on the page (including the tags). Any ideas as to how youtube is deciding to present me with the videos?
Have a great new year Pat
All the best
Paul
http://www.paulayling.me
Patt,
Keep up the great work. Your site is ridiculous, great information!
Nate
Pat, your podcast mentioned different ways that people stumbled upon your site. Here’s mine (the chain of events started maybe 4 or 5 years ago):
1. Heard a commercial on the radio about turning debt into wealth. It sounded scammish so I did a Google search.
2. The Google search led me to a better source on the subject: Dave Ramsey. I started listening to the podcast version of his radio show.
3. From Dave Ramsey, I learned about Dan Miller.
4. From Dan Miller, I learned about Cliff Ravenscraft.
5. From Cliff Ravenscraft, I learned about you.
Keep up the good work!
Wow – that’s really cool Jim! Thanks for sharing!
Any insight on that debt to wealth stuff?
Nah, I couldn’t find anything that sounded legit, so I let it go. I still hear those commercials occasionally, though (the guy’s name is John Cummuta).
Hi Pat … fabulous and insightful presentation! Pure gold to kick off my 2012! A deserved kick in the butt for me too for all the things I knew I should have already been doing … LOL
Love your style of just putting it out there and keeping it real. Builds the trust and confidence of others in you. I’ve endeavoured to emulate it offline over the years .. next step for me to do online.
Question … transcript available for this SPI episode?
Thanks and cheers!
David
@RidingToyFan
http://www.kidsrideonvehicles.com …. where childhood memories come alive!
Hi Pat,
Heard about you through Mr. Maneesh Sethi.
Great stuff you have here. Thank you for this presentation. Now I have to get to work on my trifecta. lol.
Regards,
Manny