The Content Pyramid: Healthy Portions of Posts for Your Blog

Most of you are probably familiar with the food pyramid, right?

If not, it’s a graphical representation (in the shape of a pyramid) of the suggested serving sizes of different food groups, which together illustrate a healthy and balanced diet. It was adopted by the USDA (United State Department of Agriculture) in 1992 to give Americans an easy and memorable way to understand nutrition.

Here, I want to show you something called a content pyramid.

The content pyramid below is a graphical representation of the “serving sizes” of different types of blog posts that I’ve written on this blog, which together illustrate what I believe to be my own healthy blogging diet – a diet that has proved to quickly build some authority in the blogosphere.

(click to enlarge – opens a new window)

Content PyramidIn an older post, I had outlined a strategy I use to diversify the content that I publish on this blog. I went into detail about several different types of posts and how they each catered to a specific type of person and how they like to digest information, however I failed to illustrate exactly how often each of those posts were published.

Hence, this pyramid.

Now, in pure SPI fashion, let’s break it down from the bottom, up.

[Bottom Tier] – Case Studies & How Tos

Case studies and how-to articles are what made this blog. There is no doubt about it.

Using real life examples from real life businesses that I own (the niche site duel, my iPhone app business, GreenExamAcademy, etc.), these posts accelerate my authority and prove not only that my methods work (or in some cases, don’t work), but also that I don’t just talk the talk, but I walk the walk too.

When I think of other successful bloggers who have made an impact on my life, they each utilize the case study and how-to post quite often and quite beautifully.

For example, almost every single post that Glen Allsop publishes is a masterful how-to article that is based off of something he just recently did. His post about his high converting Facebook page is a perfect example.

Darren Rowse from Problogger often writes about exactly what he does on his other, even more successful digital photography blog.

These types of posts really do become the foundation of a blog (aka. pillar articles) and without them you’re making it that much harder to stand out from the crowd and become a leader in your niche.

If you’re lacking in this part of the pyramid, all you need to do is take action and create your own case studies.

They don’t just happen on their own.

[Second Tier] – Left Brain & Right Brain

2nd TierThe second level of the pyramid is for posts that appeal to the two types of people that are reading our blogs – the left-brainers and the right-brainers.

Left brainers are those who are into analytical thought and logic (i.e. Science and Math).

Right brainers are those who are into design and theory (i.e. Creative Arts and Music).

Where the center line that divides the two settles depends on your audience, but I try to make sure I cater to both types of people.

Left Brain Examples:

Right Brain Examples:

This second tier of posts, combined with the foundation, together become the core of the articles that I publish. As you can see, they take up most of the space,

That said, without the remaining top portions of the pyramid, I wouldn’t have the brand that I have today.

[Third Tier] – A Voice and Recommendations

3rd TierOpinions and News

Even though the previous two tiers take up the majority of the pyramid, I feel it’s important to also include a decent mix of opinionated and news type blog posts as well.

Not only do these types of posts keep people up to date, but it also enhances a blog owner’s authority as he or she is the one who publishes the information for everyone else to read (and then share).

For example, this past Friday I posted about Google’s recent algorithm change and its effect on many websites, including my own. Even though I know I’m not the first one to share this information, because I posted about it, it shows my knowledge and up-to-date-ness on the subject.

Opinionated type articles, which could be combined with the news posts, are important too because it begins to give a blog and its owner some personality – a voice. It’s important to have a voice and take certain positions in whatever niche you’re in, because it helps you stand out as a leader.

No one pays attention to the person who just sits in the back of the class and never raises his hand.

Lastly, even though these types of post are important and could become generous traffic generating tools for your blog, I want to reiterate the fact that it only takes up a small portion of my pyramid.


Because these posts are not timeless. Typically, within a week or two (or even a day or two in some cases) these posts won’t be very useful anymore. You’ll want to make sure a majority of your focus is in the foundation of your blog pyramid – pieces of information that are more likely to withstand the fall of time.

Products and Reviews

Many bloggers, including myself, monetize their websites.

It’s okay to monetize your site, but the methods you choose and how often you try to do so can dramatically effect your potential income.

More is not always better, and this is why this segment also takes up a small portion of the content on my site as well, and really the line should be moved over even more because I don’t even write product and review posts at all. I do, however, sprinkle product recommendations within my posts, typically in stuff that I write in Tier 1 and Tier 2 of the pyramid.

No matter what though (and this is huge for me), I will only recommend products that:

  1. I’ve used myself.
  2. That have helped me succeed or achieve something.
  3. I feel would be beneficial to my readers.

These three rules keep me grounded and help me not promote things that could potentially damage my brand or just simply make me seem like I’m in it for the money (trust me, the opportunities are there). If I can offer a product that I’ve used and will help others, I feel more comfortable because it’s a win-win for everyone: my readers get a product that works and have someone to go to for help if needed (me), and of course I get a commission too.

People are still emailing me daily about how much they love Market Samurai, for example, and it’s awesome.

[Top Tier] – Personal

4th TierI believe it’s important for every business that deals directly with their readers, subscribers or customers, to put in a little personal touch here and there.

Not too much (which is why this is at the top of the pyramid), but just enough to really connect with people, to help them understand that you’re more than just a blogger or some random person behind a website.

I don’t know about you, but I connect with people, not websites.

Still, there are a lot of people out there who are paranoid about posting even their name and a picture on their site, let alone a little bit of information about who they are and what they do. The problem is, when I come across these totally faceless blogs, I wonder to myself, “Why? What are they hiding?”

As a result, I can’t really believe their content and there’s just no connection. I hardly ever come back for more.

I don’t know, maybe it’s just me, but I like to know who is speaking to me.

Your Pyramid

The content pyramid above is the Smart Passive Income content pyramid. Yours may look different based on your niche and/or personality, but this is what is working for me.

I’m hoping that at least you can see the importance of timeless posts and how they really became the fuel for the growth of this blog, with all of the other parts intertwined to become the Smart Passive Income brand as a whole.

So what’s your content pyramid like right now? What kind of posts are you writing the most, and do you need to make any kind of shift in what you post in the future?

Happy Monday everyone! Cheers!

  • Ralph

    Holy shit! That is quite a post…
    To be honest I am not sure how much for me is relevant at the moment but It did make me go back to read some of your older posts.
    Also can you email me your contact for you iPhone app? I’ve emailed you earlier about this after your podcast but didn’t get an answer.

    Seriously love this site. Must feel good to be an inspirator to so many readers.

  • Dan

    Fantastic. I cracked up, and now I’m thinking about my own diet. Plus, the name tag cracked me up. :) I have a hard time even answering your question because I’ve never thought of it this way. Now it begins ….

  • Hector Cuevas

    Awesome breakdown Pat.. I’m saving this for future use. Right now I’m doing a lot of how to’s, analytical, and philosophical posts – I haven’t done many personal posts but I try to inject my personality into every article and podcast I produce.

    Let’s see how I can incorporate more of these in future posts.. should be interesting.. thanks for sharing


    • Bojan

      Your accent makes it more than personal… You stand out from the crowed the moment you start talking … Gread podcasts there…

  • Henrik Hedberg

    Nice way to diversify the content and keep it interesting! I never thought a blogpost could have many dimensions, but now I see that it can; like the right-brain, left-brain approach.

    I discovered your site some weeks ago, and now I’m already building my first niche site as an experiment thanks to you and your inspiring posts. I owe you a big thank you!

  • PV Reymond

    Hi Pad,

    Great post, you really broke down the system you use to make your blog a big success.

    I think this can work for anyone, you just have to adapt it to your niche. I’ll start applying the content pyramid method because you have shown that it works really well.

    ^PV Reymond

  • Onibalusi Bamidele

    This is perfect Pat and exactly what make you an awesome blogger!

    I love your first pyramid and it is really effective; in fact, it is one of the reasons that makes me so much respect you and this blog. For example, building a successful niche site from scratch without help from anywhere proves clearly that you’re not a product of luck but a serious and hardworking guy who knows what he is doing.

    I’ve never really considered a pyramid and I just post on my blog anyhow, that is going to change now :)

    Thanks so much for the great post and have a great day!


    • Bolaji O |

      Onibalusi, nice to see you back on your digital “feet”, after your brief spell of not feeling well. Hope you’re fully recovered.

      It would be an interesting exercise, wouldn’t it, to review all your posts and see how many fit into each category. :)

  • Marie @ KinWorm

    Good grief! I never thought about analysing the different types of content that I produce! Most of mine, probably 90%, are How-To or instructional articles but I realise from reading this post that maybe I need to look into other types of articles too to improve the overall reader experience.

    Another amazingly good article, Pat. Why is it that every post you write seems better than the last one!

  • Jason Young

    This was a really cool way to illustrate the type of posts that you create on the site. Also it was a great benefit that you explained how each of these apply to a specific type of reader. There is definitely some food for thought here.

    Killer Post!


  • Jia Jun

    This is really a great post Pat, like how it present in a pyramid of the serving sizes. XD
    Epic Sh*t post. 😀

  • Antonio Centeno

    Great post Pat, and in my opinion you do a better job explaining your concepts than USDA ever did with their food pyramid:)

    I think the only way you could have improved it is giving an actual breakout of number of posts correlating to each section…….which yes is inferred by the size & location of the section……but just a way to make it easier to visualize.

    Again – great post, thanks for inspiring!



  • Brian Lima

    Pat, as always! amazing content and useful. This is pretty much the blue print a newbie bloggers should print and tack to their wall right next to the computer. We appreciate all your hard work and willingness to share the goodness!

  • Peter Hutyr

    Thanks Pat for always posting something powerful, intriguing – totally valuable info. I will try to figure out my personality and grasp a few of my strengths mingling them with the aspects of my niche and come up with a solid foundation for a my tetrahedron if not a pyramid.

    Peter Hutyr

  • Lean Muscle Matt

    Finally you speak my language Pat! :) You always seem to post what’s on the tip of everyone’s tongue, or at least what’s in the back of their minds.

    Your pyramid is a fabulous illustration of the importance of developing a post type hierarchy for our websites. For me this is an excellent way of “listening” to customers by analyzing which categories are the most trafficked, commented, etc.

    I think you’re one of the masters of finding that perfect balance of types of content, and that’s what makes you one of the most valuable sites and mentors for me.

    Hope you never stop rocking it!!!


    P.S. Have you ever wrote about, or could you share your thoughts specifically on, the way you balanced “making the internet a better place” and your own need for income? I’m particularly interested in how you managed this when you first started out after just losing your job. I know there are probably hundreds out there who are in the same place you were in, perhaps at this very moment feeling the suffocating pressure of a spouse telling them to “get real” and “get a real job”.

  • Lonnie – My Income Lab

    Pat – what an awesome post! What makes it so strong is that it is relevant to any niche one wants to blog about. Your “food” pyramid does not apply to blogging about internet marketing alone! This post will be a great resource for years to come!


  • Benny

    Enjoyed reading the post Pat. You say that the top of your pyramid is the personal which I understand as how much you reveal of your life away from the computer. However your personal touch comes across in all aspects of the pyramid. Maybe it’s the way you explain things that makes it easy for your audience to understand. And it doesn’t feel like you’re being arrogant or talking down at people. So your voice speaks to people in a way they like so they that makes the rest of the pyramid more effective.

    • Bolaji O |

      Got to agree with Benny here – in that your personal signature, or voice, is apparent in all the levels of your content pyramid. :) Something for others to model.

      Thanks for the thought-provoking post.


    • semmy @ Make Money Online

      Yeah especially Pat using some info graphics. so it’s help us to understand. I really love Pat blog

  • Brad

    Hey Pat – another great post. I have been trying to write great content with a few foundation/pillar articles sprinkled in, but have not stepped back to look at my overall content strategy and how everything fits together.

  • Mk Akan

    i actually do a bit of all the points you mentioned even though i never thought of them the way you explained them.
    i need to work more on case study posts and how to posts on my blog…

  • Paul Serwin

    As usual, another great post Pat. Right now I’m trying to build up my blog with pillar articles and how-to posts (building the bottom of the pyramid). Your post has given me great ideas on how to grow and build upon this foundation! Thanks a lot for the valuable information!

  • Sarah Russell

    Cool concept, Pat. It’s nice to see how other marketers prioritize content. I’m not sure if that’s the exact structure I want to follow with my site (lately I seem to be trending more towards the business development side, although I do want to add more “how to” articles), but this is a cool way of looking at it and reevaluating my site.

    Thanks for sharing!

  • Samuel

    Awesome post Pat, I don’t follow this pattern that much but I will try and give it a try. I think a blogger should be able to strategize and see what works fine in order to stick to the one that is yielding more positive results. What do you think? Thanks for sharing man! Rock on.

  • KimP

    In all of my IM days I have never seen a post like this! This is brilliant!

    I need to figure out a pyramid for myself.

    It also seems like your posting schedule cycles around the pyramid, no?

  • Jennifer

    This is an amazing post and very timely for me. I never thought about setting up something like this for the type of blog posts that I make. Seeing it on your page makes it seem so simple. (Most things work that way for me)

    I have been really trying to get back into blogging and making sure that I am building the type of posts that you talk about that are going to be the foundation of my blogs. Thank you for sharing this.

  • Eddys Velasquez

    I love it! This post really breaks down the structure of how you should outline your content and the how-to’s/case studies are a huge factor in growing a blog…I found that out the hard way on one of my other websites…

    Thanks for the post :)

    Your friend,
    Eddys Velasquez

  • Paul Wolfe

    Hey Pat

    Great use of an infographic in a post – great example to all of us bloggers on not just writing, but the importance of graphics too.

    I definitely need to get down with the how to articles and case studies!


  • John Sherry

    Heaven almighty Pat this is a monster of a post! I’ve read it 5 times and still taking it in. It would make a marvellous 5 week course for all bloggers that we could promote and sell as an affiliate. Just an idea!! Doesn’t change how mega it is, cheers muchly.

  • Ossi Jääskeläinen

    Thanks Pat again! =)

  • Nate

    Thanks, Pat. I’m brand new to the blogging game and, when it comes to developing content, feel like I’m in over my head sometimes. This article has really helped.

  • MJ DeMarco

    Great post Pat, I consider myself relatively new to the world of “blogging”, so this was very insightful — although I try to steer clear of “opinions and news” matters as they always seem to come down to forbidden topics like politics and religion so unfortunately, this disqualifies a lot of current event issues!!

  • Clint


    Recently discovered you through the podcast. I must say, you have revolutionized the way I think about business. I know you aren’t the first person to put this type of content out there, but you are the first one that I connected with. I am a new blogger, and loving it. Thanks for sharing your experiences and for being “real.”

  • Daniel Roach

    Love the pyramid idea for visualizing your content. I’ve had great success using the WordPress Editorial Calendar plugin to help arrange and balance scheduling my posts. Helps make sure you’re not weighting certain types of posts too heavily. Thanks, Pat.


  • Beelissa

    Pat, this is a great post. I assume you created the pyramid graphic yourself? Somewhere I read that making and circulating an infographic is a good way to get traffic to your blog or website. I don’t really have any idea how one goes about getting an infographic to go viral, but you might want to look into it. This is an excellent one — you’d need to add a headline and your website address, of course.

  • Chris Alta

    I think everyone has their own “pyramid” but your model is definitely something to keep tabs on. You’ve definitely reached a sweet level of success so when you say something, we all listen lol.

    I’m not sure what my pyramid is but I can agree with you on the fact that your foundation starts with your own businesses, and showing people the how to’s and really helping solve other people’s problems and needs.

    Have to have a strong foundation for any successful business. What would you say your business model is?


    -Chris Alta

  • Rich Polanco

    Good breakdown for your site Pat! It definitely depends on your target audience, their expectations for your content, and what your end goal is for your blog as a platform (business, personal, etc.).

    I do think you interspeed your personal life in your posts more than others, which is why you connect. I’d compare it to having a chat with a historian rather than reading it from an encyclopedia. And why I almost feel like I know you personally and feel miffed if you don’t respond to MY e-mails (as opposed to hundreds of others) 😉

    Good breakdown overall.

  • Kevin Schmidt

    Hi Pat,

    This is really great breakdown. I found myself asking “Do I do this?” throughout the entire post and I may have to make a couple minor tweaks to my blog as a result of reading this.

    Thanks for sharing this.

  • Kev Kaye

    This is a cool concept Pat. I’ll definitely be creating one of my own. I like it when you bring your A game :)

  • Bolaji O |

    Hi Pat – might I suggest you consider renaming this “The Pat Flynn Content Pyramid”?
    food for thought. (pun intended.) 😛

    This is a magnificent model for thinking about what to post next… or what’s missing from one’s blog.

    I’d love to know what you were doing when you made the connection between the food pyramid, and blog content! LOL!

    Now the two logical next steps for everyone reading this post, will be:
    1. To think about their content, and where it falls on this pyramid
    2. For the areas in which they’re weak, to think about focusing there

    However – consider two things:

    1. Don’t try to be good at everything.
    If you already have a strength, don’t lose that.
    Shore up your weaknesses just a tad.
    But don’t try to “treat all your children equally” (children meaning food, ahem, blog post, categories)

    2: The beauty of case study blog posts, and their impact on authority, is that most people don’t take consistent action. Before you can write a case study, you have to have done something, and stuck with it long enough to get results worth discussing.

    That’s an effort worth investing in, over the long-term.
    In my case, for example, I will write more HOW TO and CASE STUDY posts.
    (But first, I’ll have to do more worth writing about, won’t I?) 😉

    Good luck, everyone!

    But I won’t try to make these 100% of my posts

  • Timo Kiander

    Thanks Pat for providing a post for us right-brainers :)

    I think that this post just shows the fact that you have to diversify your content, so that it serves your audience better.

  • Garry

    Nice Pat. You have the knack of encompassing current and highly relevant information into easy to understand posts that are blueprints to successful blogging action. Thanks

  • Bojan Djordjevic

    This article is really standing out, especially because of the graphic. People might read your stuff, but words come and go, but for me, pictures stay in my mind for a very long time, along with your brand image on the top of the pyramid, which makes it kinda symbolical…

  • Juuso Palander

    Awesome pyramid! I’m quite sure this will end up in my thesis which will be about blogging and bloggers (If I get your permission of course). At first sight the pyramid looks like a basic tool for every blogger to use as a guideline to steer their blog into right direction.

    The greatest insights seem to be the most basic ones, as the Blog Tyrant pointed out in this post:

  • Hector Avellaneda

    Awesome breakdown Pat! I have never really seen anyone else make a reference to the Content Pyramid. Is this something you created? Either way, It’s awesome! I’m definitely going to be using this as a guide as I continue to provide content for my followers. Right now it looks like I’ve been pyramid is lacking some How-To’s but I’ll definitely be working on my pyramids foundation moving forward! Thanks Pat!

  • Carmine

    Thanks for the post Pat

    As always, I love the way you break your articles down into clean, easy to read information that caters to everyone.

    Keep up the great work!

  • Paul Caparas

    Very cool and creative post Pat. It got me thinking about how to diversify my content on my blogs. Thanks.

  • Stuart

    A content pyramid? Now I’ve heard everything!

    Seriously, great read Pat, this is a way of blogging that I hadn’t even thought about before! I might have to draw up my own and work on my evil masterplan 😉

  • Michael Pancho

    This is awesome Pat. How do you come up with cool posts like this? Well, it’s a gift, and thank you for sharing it to the masses and noobs like me.

  • Christopher

    cool post. Although the USA’s Food pyramid is only healthy for athletes, I love your content pyramid. I’ll try to implement some ideas as I work on planning new content for my sites. I especially love what’s on top. The personal. You blog is the only one that makes me think that a real person is out there listening to feedback and thinking about the visitor.

  • Dawn

    Another great post. You are a clear and concise communicator. Thank you for sharing your wisdom!

  • Trisha Wells

    I enjoy reading about your ‘pyramid’, this post will be a great resource for years to come.

  • Nick

    This is a really unique way of looking at the content that you put on your blog. It’s also cool how this would vary from niche to niche. Some may have personal on the bottom. By the way couldn’t case studies and real life stories that help people be put under personal too? I think a lot of your content has more then one of these categories inside of it. But that’s a good thing. It gives the posts more depth.

  • Joe

    Pat, that’s a great post – beautiful in its simplicity. I want to let your loyal readers know how your inspirational output has helped me . . .

    I only started blogging 26th Feb following all your rules, especially on the NICHE (I’ve always loved horse racing). Today I hit 3,500 views! Friday I published 10 articles (9 hours work) which took my views from 223 on the Thursday to 1,046 on Friday.

    Your generosity in sharing your experience is humbling and I will pass it on within my niche whenever I can. I still have much to learn but having my own personal Guru in Pat Flynn makes that curve much less steep.

    Thanks again, Pat.

  • Evan

    Fantastic site Pat, I’ve spent hours on it since Friday and it has inspired me to start my blog, already got my first post up today. After work I will be adding more and researching more tips and tricks. Greatly appreciate your insight!

  • Jon

    First off, great article. Going forward I am certainly going to be posting more of what I’m doing (in the present) and will be sharing my successes and failures by way of podcast and video. It’s all in-the-works, just takes time to queue up the content!

    Thanks for the encouragement with this post. I’m glad I’m in great company heading in this direction.

    See you around…


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  • Glynis Jolly

    I don’t think mine is a pyramid. My blog is more like a meal on a plate because I have a big tendency to mix things together for my readers to digest.

  • Tricia

    Great tips! I have a new site that I am good at developing content for but it makes me realize I need to work on the analytical information to appeal to more readers.

  • Erika Harris

    WOW! Totally awesome! This is great way to simply. I will definitely be implementing this. Thanks.

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    2) hey buddy,this is one of the best posts that I’ve ever seen; you may include some more ideas in the same theme. I’m still waiting for some interesting thoughts from your side in your next post

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    all guess I will have to continue studying yours and pray that someday I will write on a subject with as a lot wisdom as you have! Bravo!!

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    This is brilliant Pat!
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    take care,

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  • Dwight Anthony

    Wow, never thought of a content pyramid, but it makes perfect sense on how to structure yourself online for financial and personal success.

    Dwight Anthony
    Financially Elite Blog

  • David Mon

    This is a great post, wish I saw it sooner…Thanks for sharing!!

  • Chris Huntley

    Hey Pat,
    I’ve probably read over 100 of your articles, and let me just say, I think this is one of the most important that anyone building a website should read.

    I’m working on a big re-design of my site, as well as restructuring my categories, and can’t tell you how appreciative I am to you for writing this.

  • Jeremiah Say

    I started a blog earlier this year and the content pyramid looks like this:

    1) How tos (the least)
    2) Product Review (max)

    Without saying, it fail miserably. What you say is true. Bloggers user product reviews to monetize their website. But more doesn’t mean better.

  • Pursue Income

    Thanks for your time and all the great information you fish out for the community. Sometimes I just can’t thank you enough

  • Neil Barker

    Very interesting breakdown of content quantity. Thanks again for sharing – definitely a valuable resource.

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  • Wealthy Tiffany

    This is an informative and easy to understand article. I’m just starting a blog and this is a helpful way to know what I should be focusing more on, or less for that matter. :) Thanks for the resource!

  • Marcelo Masci

    Excelent post! I’m begining a niche site soon and this came very useful!

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  • Lukasz Wiercinski

    Hey Pat, I also like when there’s a real person behind the site. You do it very well. Especially by having pictures with a son you make yourself feel more approachable. Regards, Luke

  • Eric Carlsen

    I first read this article a long time ago and have been coming back to it as I work on getting my new site off the ground. It’s extremely helpful as I plan out new content and will hopefully keep me from veering off on too many tangents :) Thanks for all that you do!