How much is a good story worth? In marketing, it’s priceless. Crafting your message to capture attention and create an emotional connection is absolutely vital; it can make the difference
The recommended legal steps to protect your podcast and ultimately stay out of trouble by using trademarks, contracts, LLC’s, and staying compliant with the FTC.
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Connecting with your audience through podcasting can be a game-changing strategy for any brand. Here at SPI, we’re already helping many entrepreneurs take advantage of this opportunity. But there’s another,
Wednesday’s chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can
The entrepreneurial journey can be a lonely one if we don’t take the time to nurture supportive connections. But how do we build a business network and leverage it to
Just-in-time learning — only acquiring new information when needed for the job at hand — has been hugely beneficial for me! To help you set the tone for 2023, I’d
Boy, do I have a story for you today. All I wanted to do over the holidays was to play video games with my son. It’s our tradition. But how