Doing these Where Are They Now episodes is always interesting. If someone’s run into roadblocks, it’s useful to understand that process and how we can avoid those pitfalls in the future. At other times, I’ve been able to give someone just the right little push they need to take their business to the next level. I’m happy to report that with Laura from Laundromats101.com, this was one of those times. Our check-in was phenomenal, and I’m so excited to share her amazing story with you.
Pricing information products can be super tricky, and it takes a lot of experimentation to get it right. Sometimes we think we’re offering an amazing bargain by giving customers all that and a bag of chips for one low price, but what we don’t necessarily realize is that price point can be a stand-in for credibility and quality. It’s actually possible to offer something that sounds too good to be true.
When I last spoke to Laura in January, she had a great product in a really specific niche, but it was seeming like no matter how many tweaks she made to her website and marketing, her monthly income kept hitting a wall. In her niche, people looking to invest in a laundromat for six figures, there wasn’t much of a functional difference to her customers between pricing her course at thirty-nine dollars and ninety-nine dollars. In fact, a higher price point paradoxically makes people realize just how much value they’re getting. By simply going to a tiered pricing structure, Laura was able to more than double her monthly income without changing anything else about her business.
I’m so thrilled to be able to have such a big impact with Laura, and it doesn’t stop there. She’s thirty-thousand words into a book on how she was able to get all this done as an entrepreneurial mom. You can sign up for the pre-launch team at LauraMichelleDobbins.com, and we go over some strategies for how she might look to launch it and promote it going forward. Obviously, I love seeing this kind of amazing progress from the people I coach, but Laura deserves all the credit for taking the ball and running with it. Congrats!
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