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SPI 525: How to Build Software That Competes in a Crowded Space with Derrick Reimer from SavvyCal

How do you compete in a space where there are already established players? Whether it’s software, or information products, or physical products, it’s not always possible to create something entirely original. There are likely others who have already built something and started cultivating an audience or customer base in your space.

Today we’re talking with Derrick Reimer, who created a competing tool to a very popular piece of software called Calendly. His tool is called SavvyCal, and it’s actually an ingenious tool that yes, does a lot of the same things Calendly does, making it easier to schedule meetings. But as a competitive product to an established option, Derrick had to go about things thoughtfully to make sure there would be a market for what he wanted to create.

We talk a little bit about SavvyCal itself (and it’s a really cool scheduler!). But the big focus of our conversation is how to get started in a crowded space and actually create something better than what already exists. Because it is definitely possible—you just have to go about things smartly. You’re going to learn a lot—because I learned a lot—and I hope you’ll take what you learn and apply it to the market and niche you’re in.

Today’s Guest

Derrick Reimer

Derrick Reimer is a full-stack software developer, SaaS founder, and podcaster. Derrick fell in love with the 37signals ethos back in 2009 and has been bootstrapping software products ever since. In 2012, he cofounded Drip, and exited in 2016. He is currently building and growing SavvyCal, a scheduling tool optimized for makers and founders. Derrick cohosts The Art of Product Podcast, a weekly show chronicling the real story behind building a software company, and writes at

You’ll Learn


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