AP 0653: Should I Send Email Subscribers to YouTube or to My Website?

AskPat 653 Episode Transcript

Pat Flynn: What's up, everybody. Pat Flynn here, and welcome to Episode 653 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week.

We have a question today from James, but before we get to James' question, I do wanna thank today's sponsor and talk about Design Crowd real quick. DesignCrowd.com helps entrepreneurs and small business outsource, or what's called crowdsource, custom graphic, logo, web design, and all the other kinds of designs that you need from designers all around the world. They have more than 500,000 designers, from over 100 different countries, ready to help you with any creative and design projects that you might have. Check them out at D-E-S-I-G-N-C-R-O-W-D.com, designcrowd.com, to learn more and get started. If want a VIP offer, head to designcrowd.com/askpat. It's all you gotta do. Here's today's question from James.

James: Hi, Pat. My name's James Shipway and I'm from JamesShipwayGuitar.com. I'm just wondering whether you would advise me to send my email subscribers to a new video on my YouTube channel to help my video rank from getting more views, or whether you think it's better to send it directly to my website so that they get used to going to my home turf to check out all my guitar content. Just wonder what your opinion would be on this, and what you would do. Thanks a lot for this show. I love it. Catch you later.

Pat Flynn: Hey, James. What's up? If you have an email going out about a new thing that you have going on, and there's a video that is posted on YouTube, should you send them to YouTube directly, or back to your site? I would absolutely say back to your site, with that YouTube video embedded in it. You're still gonna get some views counted toward there, of course, but on your website, I would still give people the option to watch on YouTube. Some people just wanna go to YouTube anyway, and I always do this in my videos. You'll see it. I have the embedded video on my website, and again, I think you were perfect in your reasoning there, and that is you want people to get used to coming to your site.

I wouldn't put them to the home page. I would bring them directly to that post, cause you want them to go to that post where you have the video embedded. Maybe there's a little summary, or maybe you have timestamps there where you say, “At this mark, or this minute and this second, that's where you can get this.” You could even have those hyperlink if you want, which is pretty high-value actually. That's a great way to get people, or incentivize them to come back to your website. There you can also have them share. I think that's the most important thing. When people are on your website and they share, if you've got everything set up correctly they're gonna bring new people back to your website, which is where you can then get new email subscribers. When you get more email subscribers, more people are gonna see your future videos on your website, which means that more people are gonna share it, which means more new people are gonna come in. That's what you want to happen.

Yes, getting people directly to Facebook is pretty much the next best thing. Either way works, but I would recommend highly that you bring them back to the website, give them some incentive to do so. That's gonna mean more web traffic coming back to your site, which does play a role in the SEO for your website, search engine optimization, because when people are watching videos and their sites are spending a little bit more time there, of course. You can also have the transcripts available there too, if you wanted to go that route. Plus, think about it. If you have any products to sell, or sales funnels you wanna bring people down, or webinars to register for, anything like that, that would likely all happen on your website, or be linked to in that particular post. You get a lot more traction that way versus having it in the description in YouTube, which only shows a certain amount till people click the “More” button, and then they see more. That's what I would recommend.

You're gonna have people on YouTube anyway who're gonna come by. Having people get used to come by to your website's the best thing. James, thank you so much for the question. I appreciate you. Quick, short, simple, and sweet, hopefully. We're gonna you an AskPat t-shirt for having your question featured here on the show. Thank you so much.

For those of you listening, if you have a question that you'd like potentially featured here on the show, just head on over to askpat.com and you can ask right there on that page. Thanks so much. I appreciate you. Here's a quote from Don Crowther. He says, “People wanna do business with you because you help them get what they want. They don't do business with you to help you get what you want.” Such an important distinction. Thanks so much, everybody. Peace out, and I'll see you at the next AskPat. Bye.