AP 0125: How Can I Repurpose My Podcast Content for YouTube (or Should I)?

AskPat Episode 125 Transcript

Pat Flynn: What's up everybody! Pat Flynn, and welcome to Episode 125 of AskPat. Thank you so much for joining me today. We have another great question from Kristin. But before we get to that, I want to thank today's sponsor because without these sponsors, this show wouldn't be existing right now.

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Awesome. Let's get to the today's question from Kristin.

Kristin: Hey Pat, my name is Kristin. I have a website called Will Travel for Vegan Food. My question is, I'm planning to launch my very first podcast in just about couple of months. I was wondering what your opinion is on using the content of my podcast to also double as content for YouTube. Now, with this, I'm not sure if it's worth me just throwing up the audio of the podcast onto YouTube, but I can utilize both iTunes and YouTube search engines, or if I should just set up a camera and record me live, if you will, while I'm taping the podcast. So number one, I'm worried that if I do a live version recording, it'll be just boring since I'll be talking into a microphone. Number two, I don't know if it's kind of a thing that's looked down on to use the content for my podcast and iTunes doubled as content for YouTube. Anyway, just wondering what your opinion is on that. Thank you so much for your time. I appreciate all that you do that for us. Take care.

Pat Flynn: Kristin, thank you so much for the question. This is a fantastic question because repurposing content is a great way to utilize your time to save money and to be able to get more eyes on your brand and more ears on your brand than you would if you were to just stick with one particular platform. I love the idea of being everywhere. A lot of people know that. That's my marketing mantra. Be everywhere. Be on multiple platforms because a lot of people don't like to be on iTunes and listen to podcasts. They'd rather watch videos or they'd rather read posts. You could even go beyond just taking your podcast's content and putting it onto YouTube. You could take your podcast content and make it a blog post in terms of your transcript. You can transcribe it. There's a lot of things you can do with that.

I want to get deeper into your particular question because I think it's really important to understand that it's important to be a multiple platforms, although I don't think it's important to be on multiple platforms right at the beginning. That's the first thing I want to mention. It's cool to be everywhere, but you don't want to be everywhere right at the beginning 'cause you're just going spread yourself too thin.

I have a podcast. I didn't my start my podcast till three years after I started my brand. Before that it was a YouTube channel, before it was the start, which was the blog. Sequentially, I got into every platform that you should be on but not all at the same time. Next, you have to understand the context or the actual platform and what that platform is best used for. Podcasting, people often listen for much longer than all these other platforms. Blogging, someone might spend 10 to 15 minutes reading, max. For YouTube, it's much shorter. Most popular videos are between two and 10 minutes long, if that. But podcast, people can listen up to an hour for.

Should you be putting your podcast content exactly how it is into YouTube? I definitely don't think that should be the case. There are a lot of people who'll do that, but I've never seen anyone who's crushed at doing that. I've never seen anyone who has had thousands of listens on their podcast and thousands or more views on that same episode on YouTube. It's always been a complete, almost insignificant fraction. Although there are some views there, which is important. But I think there's a better way to do this.

This is something that I've been thinking about doing myself. Honestly, I haven't done it yet. But this is what I would do. I would take a podcast episode, a great one. I would find the best parts of it. I would cut out maybe three minutes worth of content, maybe it's the best part and just one single part of your interview or one question that I asked the person that I was interviewing and their response. Just the best one. Maybe it's highlights from that particular episode. Three minutes worth max, maybe even two minutes max. Just a short video what's going to be that has the audio of the best parts of that podcast. On video, it could be my face and again, if you're only watching two minutes, it's not bad. I think you're right. If you are watching 30 plus minutes of just talking head, people are going to not watch you the whole time. They're going to put it in the background. They might as well be listening to your podcast, right? ‘Cause they're not going to see your face. They're going to be doing something else and they're not going to be able to pay attention to it. But you want to put something relevant onto that particular video. So this helps because you're taking two to three minutes of your podcast, putting it on YouTube. That's the audio. What's going to be shown? Something relevant. Something moving. Something interesting. I don't know what that is exactly. It could be slideshows, for example. Maybe slides are related to that particular topic that that person is working on.

In an ideal world, you would do those, you know, you've probably seen these videos before, where there's a hand and it has a black marker on a white board, scribbling really fast and drawing pictures and a person's talking. These are really interesting illustrations which you can't not look. You can't not pay attention to that. That's the ideal situation. If you were to take two minutes and have somebody do that for you, there are programs that do that for you. You can pay somebody do that for you. It might not be worth paying someone do that. I'm just giving you the extreme of that. That's the ideal because it holds their attention the whole time, for those two to three minutes. It gives an important concept. It actually provides value.

I think that's the most important thing you want to realize here. If you're going to be on any platform, you want to provide value. You want it to be a unique experience as well. You can take the audio content from your podcast, just a short snip of it. Maybe highlights, again like I said, just two to three minute portion of an interview with a great answer. You can still be providing value on YouTube with that audio and some type of video that goes along with that. Slideshows, images, for example, if someone is doing an interview, or you are doing an interview, and they're talking about a particular scene or particular location, you could show that location. That adds value.

So you can think of it that way. The talking head, not a good thing, and I think if you were to repurpose exactly one to one, the audio, just put on YouTube and put a one screen up that says, “Hey, here's my website. Go visit it.” It's just that the whole time, nothing's moving or if it's just talking head, I do think that's looked down upon, that's frowned upon.

So Kris, I hope that answers your question. I hope that helps a lot of people out there. I think there, hopefully, this episode goes out there and people are like, “Wow, that's a great idea because that's something I want to do myself.” I haven't really seen anyone do this yet. Hopefully this starts sort of a trend on YouTube with taking podcast episodes. I think the only thing stopping people from doing it, and what it's stopping me from doing it, is just another thing to do. It takes time, but if you have the time, if you have the resources or perhaps you have the VA, the virtual assistance in place, this could be a great thing that could add a lot of value. These are the types of videos that could go viral and help you get more listens for your podcasts and more eyes on your brand, more visitors to your website.

Kristin, thanks again for the question, and an AskPat t-shirt is going to be headed your way. All the best of luck to you. Of course, if those of you listening, you have questions you would like to be potentially featured here on the show, just head on over to AskPat.com. You can ask right there from that page.

Of course I want to thank FreshBooks.com, the cloud accounting solution, helping millions of small businesses and it should be helping you too. So if you go to GetfreshBooks.com, and enter show name “AskPat” in the “How did you hear about us?” section, you get a free trial. Seriously, I wish I just started with this sooner. You can create professional invoices. You can capture and track expenses, and you can get real time business reports with just a couple of clicks which is completely handy, especially around your quarterly earning, your quarterly estimate time of the year, tax related stuff. That's really important. One more time, GetFreshBooks.com and use “AskPat” in the “How did you hear about us?” section.

Finally, a quote from Vince Lombardi. That quote is, “The dictionary is the only place that success comes before work.”

Work always comes before success except in dictionary. So true. Cheers, thanks so much, and I'll see you next episode of AskPat.