by: AskPat 578 Episode Transcript
Pat Flynn: Hey, what's up everybody? Pat Flynn here and welcome to Episode 578 of AskPat. Thank you so much for joining me today. As always I'm here to help you by answering your online business questions five days a week.
All right, here's today's question from Glenn.
Glenn: Hi Pat, my name is Glenn from thecasualcapitalist.com and I wanted to get your thoughts on re-purposing content. There's a lot of platforms out there like Medium, KORA, LinkedIn, etc. where you can essentially re-post blog content that you've already posted on your blog. I've heard some people say that you should do this and others say that you shouldn't re-post the same blog elsewhere. What are your thoughts on this?
Should bloggers also post their content on other sites? And if so can it be word-for-word or should it be re-worked? Obviously if you're guest blogging you should re-work your content but I'm specifically interested in other content platforms like Medium and KORA. Thanks for everything you do and keep up the good work.
Pat Flynn: Hey Glenn, thank you so much for the question today. I really appreciate it. So, re-purposing content. There's a lot of different ways to go about it. In terms of actually taking the actual blog content that you publish on your own website and then posting it word-for-word on different sites like Medium, and KORA, and LinkedIn and what not.
I actually would recommend against that for the same reasons that you would not do that on a guest post. Because there are people there on the other end. And if you want them to come back to your website and they see the exact same article there they might feel like, “Well, it's just the same content, so I'm gonna continue to consume content in the same way, no need for me to subscribe.” You know, all that stuff.
So, it's just best practice to not do that. You can re-word it or take chunks of it. That's even a good idea if you have a huge post and you just want to take a part of it. That's fine I think, but if you were to share word-for word I personally feel like it would hurt you more than it would help you. But that said, there are ways that you can take the content that you did on your blog. Or, if you started it on other platforms and you want to bring it back to your blog there's ways to do it without using it in the same manner but still using it word-for-word.
And what I mean by that is you could repurpose it in the type of content that it is. So if it starts out as text you could turn that into an audio that you could then share on podcast on your website and on iTunes. And you could re-purpose it that way. You could re-purpose it by putting it on Stitcher too. And taking parts of that and using that in Anchor. On the new social media platform Anchor, which is audio only.
You could also then create a video with slides on top of it if you wanted to. Again, using the same script if you will, but adding visual elements to that. You can embed that in your blog too. It might be a way for people to consume content in a way that they prefer. And also you'd be able to hit up all your subscribers on those platforms too. You could take particular quotes or passages and repurpose that into social media and different status updates on Facebook. Or different messages on Instagram or Twitter.
So there's a lot of ways that you could go about reusing the same content. But I just wouldn't straight up copy, paste the text and just place it elsewhere. That's just not best practice I feel. And also there's the whole duplicate content thing, which is a very complicated manner. Even though I don't know the exact rules, and this is in relation to SEO, and that is if there's two of the exact same pieces of content one of them could be more hurt than the others because of that because one of them's the original one of them's the copy. Anyway, I wouldn't even worry about that, because I wouldn't do this. I wouldn't copy word for word in that way.
So hopefully that helps you, Glenn, and everybody else out there make sense of this whole re-purpose thing. And I think the best thing you could is repurpose from one medium to another. The easiest way to do that would likely be to record a video. And a video interview or a video of just you talking. Whether that's you and your face on camera, or you and certain slides that you have so you're doing some sort of Screenflow recording, or Camtasia Studios recording. You know, you're recording your screen while you're doing that, and just simply going through slides.
You could also take those slides and put them into Slideshare.net, which is another thing that you could do. Then you can rip out that audio and put that into a podcast. You can then transcribe that and that could become a blog post. And then all those other social media parts too.
So Glenn, thank you so much for the question. I appreciate it. We're gonna hook you up with an AskPat t-shirt for having your question featured here on the show. And also if you have a question that you'd like potentially featured here on the show just head on over to AskPat. There's a record button that you can use right there.
And I also want to share with you, if you haven't checked it out already, just yesterday the brand new design for Smart Passive Income came out. And I'm so excited to share it with you. It's definitely different, and it definitely will help you way more than the other website did. That was the primary goal. The goal was to help you find information in the sea of posts that have been published over the last eight years that are relevant to you. And you're gonna notice some big changes. So I won't talk about them here. I'd love to have you visit and check them out for yourself. Just head on over to SmartPassiveIncome.com and you'll see it right there. Thank you so much. I appreciate you and I look forward to serving you in the next episode of AskPat.
Until then, here's a quote from Alice Walker. She said, “The most common way that people give up their power is by thinking they don't have any.” Cheers, take care, and I'll see you on the next episode of AskPat. Bye.