AskPat 806 Episode Transcript
Pat Flynn: Hey, what's up, everybody? Pat Flynn here, and welcome to Episode 806 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week. We have a great question today from Matthew, but before that I do want to thank today's sponsor, which is DesignCrowd.
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Matthew: Well, hi, Pat. My name's Matthew. I'm a long time reader and listening. In fact, I began with you by listening to session one of the Smart Passive Income Podcast many years ago. Thanks so much for all that you do. My question today has to do with online business metrics and developing routines around them. There are so many performance indicators we can pay attention to when we run online businesses pertaining to our websites, mail lists, advertising campaigns, and even social media strategies. Some of these are unique visitors, page views, bounce rate, opt in rate, conversion rate, authority, load time, keyword rankings, views, likes, engagement, and all of that. Really it goes on and on, doesn't it?
As entrepreneurs we have to prioritize, so what metrics do you find the most important? Which ones really reveal something actionable you can do to improve performance? What are your top tools to monitor performance, and what are your daily, weekly, and monthly routines pertaining to them? Finally, what do you look at yourself regularly, and now that you've got a team, what do you delegate? Again, thanks for everything. Looking forward to your comment.
Pat Flynn: Hey, Matthew. Thank you so much for the question. This is a fantastic question, because you're right. There's absolutely 100,000 things we could track, and if we tracked all of them and we gave equal priority to each, we would get nothing done. Here's what I do. Yes, it does help now that I have a team and I can delegate some of the stuff to them in terms of keeping track of how keywords are ranking, and traffic generation, and all that stuff, but I'm going to start with what I feel is most important. That is sale. If you are selling anything online, that's obviously something you want to track to make sure you're starting from the end goal. Right? Starting from sales what are your dollars, making sure those trends are going up. I think trends is going to be a word you'll hear me say quite a bit, because you always want those trends to go higher, or depending on what's positive, lower.
Then also, the conversions into those sales. If you have a sales page, for example, and that's where people are actually clicking to buy things, you want to check the conversion rates on that. If you have emails that are going out, what are the conversion rates on those. Make sure people are clicking on those. Wherever there are points of sales track the conversion rates, because the conversion rates, more than traffic, can sometimes give you that edge in terms of increasing your bottom line. You can add more traffic, but if the conversion rates aren't there, well, you're kind of wasting that traffic. Right? Starting at the conversion rate is going to be really important. Conversion rates into sales pages, and sales, and things like that, that's really important.
The other conversions that are really important is what drives much of that traffic to those sales pages, what I feel is really important, and that is your email list. The growth of your email list, is that trending? Where are people subscribing to the most? Are you keeping up with adding new elements to start to scale your email list growth even more? Of course, are conversions on those pages or lead pages that you set up actually working? Are you doing things like webinars? If so, what are your conversion rates there? If you're running ads to those webinars, what are your conversion rates there? Again, conversion, conversion, conversion, and also, trends, trends, trends.
We talked about sales. We talked about emails. Then the other thing that I would talk about is obviously traffic, but not just traffic, specifically in what I feel is really important is organic traffic. About 44% of my traffic comes from organic traffic, and I'm tracking it heavily in terms of what keywords are bringing in that traffic. Obviously there's a lot of long tail keywords that can bring in traffic. I would say even more than 50% of my organic traffic is coming from long tail keywords, so not just specific keywords that I'm ranking for, but keywords that are very long, three plus words that are just found through random searches. Maybe there's one, or two, or ten hits for each of those, but combined it actually adds up to more than the organic traffic for the keywords that I actually am targeting.
Now, with the ones that I am targeting I'm tracking ranking. I'm using the tool called Google Search Console, which was previously Google Webmaster Tools. That's completely helpful. Hopefully you're all set up with that, but make sure that if you're not you go to Google Console, you set that up, you verify your page, and then you can start tracking. That's where, better than Google Analytics, you can get an idea of what keywords people are searching for, the click through rates on those keywords, your position on your Google Search result page for where you're at. For example, at this current time that I record this, right now, affiliate marketing is a keyword that my page ranks number seven for, and I'm getting 2,400 clicks per month from the word affiliate marketing.
My team now knows that's a great opportunity, because we're on the first page, but we can climb higher. We're already getting 2,400 clicks from seventh position. Imagine what we can get in the third position. We're keeping track of that, and things are in place to hopefully make that happen. I actually higher a guy names Sam McRoberts from Voodoo Marketing, who is helping me with SEO, and making sure all the holes are plugged and everything is great. Hopefully we'll be able to track and see that that thing goes up, and thus we'll be getting more organic traffic and what not. Yeah. That's kind of a big, easy overview.
Monthly routines. Yeah. I only check these things maybe once or twice a month, once every 14 days. I'm trying to do that more on a methodical basis, but generally speaking it's about once or twice a month. I used to check these things every single day, and that stuff will drive you crazy. You need to give it time to set these trends, so you can then make informed decisions on what to do next. If you check every single day, you're just wasting time. Now, if you do have a launch coming up or promotion and you want to see how they perform immediately, well, then yeah, obviously have at it. Go check the stats. For now, just try to keep it regular. Don't worry about it too much. Worry about providing value, generating content, and then keeping track and checking in with yourself with these values over time.
You mentioned a lot of other things, like likes, and engagement, and shares. I mean, that's kind of important when it comes to how strong are your social media posts, but I wouldn't worry too much about those. What really needs to happen overall is just you're providing value. I think if you provide quality value and unique value, all the numbers are going to go up over time, and then you can start making informed decisions in terms of what holes to plug. Yeah. Hopefully that helps out. Just a really quick overview, Matthew, but thank you so for the question. I appreciate you. I want to send you an AskPat t-shirt for having your question featured here on the show.
For those of you listening, if you have a question that you'd like potentially featured here on the show, just head on over to askpat.com, and you can ask right there on that page. I also want to give a little teaser for next week. Next Monday actually, this coming Monday, my new course, Smart From Scratch, is going to go live. That'll only be open for about a week, and so we're going to take a number of students there, however many want to join. Then we're going to close it up and then reopen it much later in the year. If you want to get access to it now, put your name on the wait list. Head on over to SmartFromScratch.com and sign up there. If you're just starting out, it's going to be the perfect course to help you validate that business idea, to make sure that you are on the right path and getting started on the right foot. Thank you so much. Smartfromscratch.com is where to go.
Now, to finish off here's a quote from Lajos Kassak. That is, “The father of every good work is discontent, and its mother is diligence.” Actually, that's slowly becoming one of my favorite quotes. “The father of every good work is discontent, and its mother is diligence.” Love it. Thanks, Mindy, for that quote. She researched and found that one for me. Thank you all for listening in. I appreciate you, and I'll see you all in the next episode. Bye.
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