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The Smart Passive Income Podcast

SPI 223: Over the Shoulder—How John Lee Dumas Launched a Successful Kickstarter Campaign

SPI 223: Over the Shoulder—How John Lee Dumas Launched a Successful Kickstarter Campaign

By Pat Flynn on

John Lee Dumas is back! And this time, he’s here to share the incredible story of how he raised half a million dollars with his latest Kickstarter campaign.

John is the host of the hugely popular Entrepreneur on Fire podcast. Today, however, he’s going to dig deep into a totally different project: The Freedom Journal, a beautiful, leather-bound journal that guides you through a 100-day journey toward achieving a specific goal. John could have sold the journal through Amazon or churned out a downloadable PDF version, but instead, he chose to offer his Freedom Journals to his audience via a Kickstarter campaign.

In this episode, you’ll hear how John set himself up for Kickstarter success, and how he’s transformed his campaign into an ongoing source of passive income. You’ll learn his strategies for publicizing his campaign, choosing pledge rewards, and finding a manufacturer for his products—strategies you can adopt for your next crowdfunding campaign, no matter the scale.

Kickstarter can lend major credibility and visibility to your projects, but as with any product launch, it requires serious strategy, too. Tune in to hear John’s actionable advice for how to craft that strategy. You’ll even learn how to score a free copy of The Freedom Journal for yourself!

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Special thanks to JLD for joining me this week. Until next time!

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