If you’re not already podcasting, I have just one question for you: WHY?! As I’ve been saying over and over on the Smart Passive Income Podcast, podcasting is just the most rapidly growing way to connect directly your listeners. In the US right now, over half the population is listening to podcasts, and the crazy part is that number only figures to grow as more and more businesses and celebrities get involved in the game.
Now you might be thinking, “Pat, if all of these big names with built-in audiences are starting new podcasts, how can I hope to compete?” The thing you need to realize is that you only stand to benefit from the new listeners and new audiences these people bring in. The start listening to one podcast and suddenly they’re hooked, they’re listening while they go shopping, while they go to gym, on their morning and evening commute, and guess what? They need more content. Most podcast listeners are subscribed to five to ten shows, and with the right strategy, you can get in that rotation.
There are a few tricks, however, that can help you hook your listeners right at the top and get to that magic moment where they decide they want to listen to you while they’re on that run or making that errand. That magic moment where they lock their phone and put it in their pocket and you have their complete attention for the next fifteen, twenty, even thirty minutes (for comparison, if you can keep a viewer for even five minutes on YouTube you’re doing very, very well). That’s what we talk about in today’s episode. And again, if you don’t already have a podcast, why you need to start making one today. To help you get started, I’ve put together a Podcast Cheat Sheet that has everything you need to get your idea off the ground. Take a listen and start making something!
- Why the podcast market isn’t too saturated for you to get started.
- Why podcasts are so powerful for engaging your audience.
- The magic moment every podcaster hopes for.
- How Google is going to help growing podcasting even further.
- Why celebrities and big brands getting into the space is a good thing for us little guys.
- The courses I offer that can help you get started.
- Why needing to improve your communications skills is a great reason to start podcasting.
- A clip of my very first recording from 2008.
- The Podcast Cheat Sheet I made to help you get started.
- How having a small niche can be a major strength.
- How my students have taken the ball and ran with it.
- The Podcast Cheat Sheet
- Blogs vs. Podcasts on Google Trends
- Power-Up Podcasting
- Amp’d Up Podcasting
- Superfans by Pat Flynn
- The Internet Business Mastery podcast
- The All of Your Beeswax podcast
- Scanner School
- Australian Birth Stories
- Mind Love
- AskPat Episode 1030: How Do I Expand Outside My Local Area and Go Online?
Pat Flynn: Hey, at the time this episode comes out, it'll be just a couple of weeks before the year 2020. And whether you're listening to this at the moment it comes out or perhaps months later, if you don't yet have a podcast, what are you doing? Stick around because I'm going to tell you why you need a podcast.
Announcer: Welcome to the Smart Passive Income Podcast, where it's all about working hard now, so you can sit back and reap the benefits later. And now your host, if he could interview anyone who's no longer with us, it would be Benjamin Franklin, Pat Flynn.
Pat: What's up everybody? Welcome to the Smart Passive Income Podcast. This is Session 402. My name is Pat Flynn, here to help you make more money, save more time, and help more people too. And if you haven't heard yet, you need to start a podcast. You're obviously listening to one and probably are subscribed to more than one show. If you are like most people, you are subscribed to anywhere between five to ten different shows. One of the biggest objections people have when starting a podcast is, “Oh, it's too saturated. It's going to be hard to compete or somebody else is in the same space, and they've had a podcast for a very long time.” But hopefully, you can even look at your podcast player and see that because you're subscribed to so many, you can realize that your potential subscriber could also be subscribed to several others already. And so it's not like a replacement, somebody will listen to your show and replace another one. They'll add on to it.
That's the beauty of these kinds of things. Podcasts are free to subscribe to, free to listen to, and as a result, people go crazy with listening to them and binge listening and subscribing to multiple different shows. So you can compete because you can be complementary to the other shows that are out there that people are already listening to. There's over half the population, at least right now in the US, listening to podcasts right now. Most, like I said, subscribe to multiple episodes, but here's the most important part of this thing. When you consider your listening practices, I mean, I don't know where you're listening to this particular episode right now. Maybe you are in the car in a commute. Maybe you got the kids in the back. Hey kids, how are you? Maybe you are on a walk, walking your dog. Hope the dog's doing well. Make sure to pick up that poop. And then also maybe you might be at a gym. Just push a little bit harder for me in the next set.
No matter where you're listening, the big thing is you can listen in places that you can't or shouldn't watch a video or read a blog post. So I want you to consider just how many minutes are being spent listening versus watching and reading. A blog post that you might write, might get read between five to ten minutes, maybe a little bit longer if it's one of the beefy sort of blog posts that you've been writing and publishing lately. And that's cool. But guess what? Not everybody is reading every single word. They're skipping around, so you better be good with your sub-headlines and just the way it's formatted.
Yes, you can benefit from SEO, but the other hand, you're also competing with a lot of people's attention on their other tabs that they have open with the emails that are pinging them, the Slack messages and notifications that are coming through. But when people are listening, guess what? It's not easy to get out of an episode, which is why the first couple minutes are really important. When you have an episode, you got to hook them right at the beginning. And I'm going to teach you a little bit more about how to prepare your podcast in a way that's going to be not just sounding good, but also how to get found as well. And that's what this episode is going to go through.
But I wanted to kind of hit on some of these things really quick about why you need to start a podcast and what you're missing out on. The future state of this for you is an engaged audience. One who will fall in love with you and your craft and what you're doing. One that will paint you as the authority in your space. One that will enable you to reach out and connect with other industry leaders. One that allows you to bring your own students, your own clients on to showcase sort of like a testimonial or a before/after picture for people who are maybe interested in that program you have to offer or that affiliate recommendation that you have to offer. There are so many reasons to start a podcast.
But going back to the time thing, ten to fifteen minutes maybe with blog content. On YouTube—I know this because I've been diving into YouTube a lot lately—if you get a person to stick around for five minutes or more on your YouTube videos, you're doing an excellent job. That's kind of crazy that five minutes or more is doing excellent. And that's very difficult to do because again, you're competing with related videos. The videos on the scrolling portion of the screen on the side, you're competing with comments, and again the exit button and all the other things that a person is doing at their computer or on their mobile device at the same time.
Whereas with a podcast you want to get to that magic moment and this is the key. For any of you who have a podcast, please listen up. The magic moment is when a person is committed to listening to the show and that magic moment is when they go, okay, I found what I need and I'm going to put it in my pocket now, that device, and then I'm going to go on that run, I'm going to go on that drive and then I'm just focused and I'm in. So the very, very beginning portions of your show, and I'm going to go over some examples of different ways you could hook your audience in with audio so that they can get to that magic moment. But consider a podcast and after that magic moment happens, they are listening for, you are listening for fifteen minutes, twenty minutes, thirty minutes, maybe even an hour. If you listen to shows like the Tim Ferriss Show or the Joe Rogan podcast, you're listening for two hours, sometimes even more at a time. Or even if you can't get it all in one sitting, you are looking forward to completing it on the way home after work, or what have you.
So there's just so much more opportunity for you and your voice, your brand, your message, your craft, your creative to get in front of people. And that's the power behind podcasting. Podcasting is also being searched for more than blogs now. I think we can all get a sense or a feel for just how podcasting has become a major platform even over blogs now, especially when you consider that, well people aren't going to blogs anymore. It's been a struggle to be found. I've noticed from speaking with a lot of my friends and colleagues in the space that their website, it's not getting as much traffic as they used to even though they're putting more content into it. And on SPI you might've seen recently a brand new redesign. We are trying to refocus the efforts on the blog such that people can get excited about it again because back in the day, blogs used to be exciting to read.
Every single morning you'd open that RSS reader and you'd see just a plethora of all different kinds of content from all different kinds of people that you subscribed to. But now there's just so much noise, people aren't subscribing via RSS feeds anymore, but they are subscribing to your podcast. And actually in Google Trends, if you look up just blogs versus podcasts, you'll see that around 2016, there was a shift in that more podcast terms were being searched for than blog terms at that time.
There's also been a lot of news related to bigger companies that are supporting podcasts. Google has said that they want to double the amount of podcast listeners by 2020 or 2021 using their search algorithms, and this is where we're seeing Google Podcasts show up. And Google Podcasts is interesting because it's a little bit different than, per se, Spotify or Apple Podcasts where you could submit your show there. Google and its engines and its spiders that crawl around the internet—hate spiders, by the way—they will find shows and then display them in their search. They show up on Android devices now. You can even play podcast through your search results. If you look up the Smart Passive Income Podcast, for example, in Google, you'll see a button where you could literally play it right there. If you just look up blogging podcasts, you'll see a row or an array of tiles at the top of the Google search with all different kinds of podcasts, and I think mine might show up there. I'm not exactly sure.
Now you might be thinking, “Pat, this is great. Podcasts, fantastic. But there's a lot of bigger players coming on board now. There's a lot of celebrities, aren't they going to take timeshare away from our listeners? Why would they listen to us when they could listen to others?” Well, let me flip that. The celebrities and the big names that are coming on, I think the Obamas are going to be starting a podcast soon, exclusively on Spotify, which is really interesting. There's a lot of sort of exclusive deals coming on now, similar to how authors are doing exclusive deals on Audible now recently, which has been an interesting trend and I'm not quite sure how that's going.
But we see Conan O'Brien, we see Dax Shepard, we see all these other kinds of celebrities bringing their talents to the podcast airwaves. And here's the beauty about that. They are so big that they invite new podcast listeners on board, people who were never listening to podcasts before. Now they're going to listen because their favorite celebrity has a show. And guess what happens? They go, “Whoa, there's so many other kinds of things I could look for or search for or download or subscribe to,” and our numbers grow as a result.
So I welcome the big names, the celebrities, the news channels, the very talented NPR channels and people like Alex Blumberg from the StartUp podcast who are just killing it with Gimlet Media and bringing new shows onboard. I love that because that all means there's more opportunity for people to chit chat around at the water cooler at work and go, “Hey, have you listened to this podcast?” And somebody going, “Oh, well, I don't really listen to podcasts, but I mean, with that endorsement, how could I not. Let me get on.” And then they go, “Okay, well cool. I'm also interested in starting a business. Let me look up online entrepreneurship. Oh my gosh, who's this guy, Pat Flynn, let me check this out.” And if I can hook them in the beginning, well then they're in and now they're subscribed to my show too, and they might subscribe to yours as well.
So I completely invite all these bigger names coming onto the podcast space. And it was Seth Godin who recently said that podcasting is the new blogging. Podcasting is the new blogging. And I love that because it really is having that same trajectory and we're starting to see it now. Blogging, when it first started out, was a nerdy thing and only nerds knew how to do it because only nerds knew how to code it and get those subscription feeds going. And then all these tools came about so that all of us can do it and WordPress came out and all these other tools that sort of lay on top of it, Wix and Squarespace.
I mean you think about it, there's so many tools now and we're now starting to see the same thing with podcasting where it's now more accessible and now anybody's doing it. And yes it's getting more crowded. There's a lot more noise, but at the same time when you create good stuff, it's amazing. The cream rises to the top and if you can have a quality sounding show, if you could find your people, your people will start to spread the word for you.
Shows, podcasts, a lot of podcasts grow internally. The external part of growing your podcast is a little bit difficult and we're still in the early ages of this, which is why, again, I'm glad Google's coming on. But findability is a little bit more difficult. Yes. Apple will help you out a little bit with their New and Noteworthy section and perhaps if you rank your show, great, you get a lot of free exposure. There's a lot of other ways to grow your show. I teach a lot of those ways, in a couple of courses I actually have, Power-Up Podcasting is one of them, which is for beginners. I have another one called Amp’d Up Podcasting, which is sort of like the 201 or 301 course. Because there's some things that you can do that you can only do once you have a podcast to sort of unlock new podcast listener streams for you, unlock profitability, all those kinds of things.
But anyway, all this to say, findability is only going to get better from this point forward, which is great. But your show can grow better yet internally, by people talking about it with others, especially if you nail the stories in the episodes. All of your podcast episodes should have some stories of some kind. Your podcast episode can provide value and content that is memorable that gets talked about at work or at the dinner table at home, and these are the kinds of things that get people to share your show and have it become, not just a random person on the internet that finds your show, but a person through the endorsement of one of your listeners. And this is sort of along the same lines as what I talk about in Superfans. That's why podcasting, in my opinion, is the number one platform right now to build superfans, to grow your audience, to have that tribe and community.
So before we get into some tactics and tips for you as you start your show, hopefully, you are convinced that this is not just here to stay, but a growing platform. And of course, like with anything, if you can get in a little bit on the early side you're going to be at a huge advantage. It was much like when I first started doing iPhone apps, I actually had an iPhone app company with my friend and we started in 2009. Early on before there were a hundred thousand apps. Now there's millions. We were definitely at a huge advantage and even though we didn't have the best apps in the world, we were still crushing it. We made over a million dollars in revenue at that point till we eventually let it go and realized that that was not a passion of ours. So we just kind of let that company dissolve. But we got in early, which is great.
I got in early with blogging a little bit with specifically creating content for architects trying to pass a particular exam and that went really well. And then a bunch of other people came on board and I still was able to outrank them and out-compete them and I still, that website, greenexamacademy.com, still is alive today over a decade later with about two hours of work per year to keep it up. That's the passive part of it, which is amazing. Not everything is a hundred percent passive. Nothing is a hundred percent passive. But you can make it really, really passive and you can remove yourself from the process quite a bit using these tools.
And podcasting is a great way to do that because you can create that content once. You can tell that story, you can invite your students, your clients on, you can connect with that influencer or that guru or that expert in the space and you can record it. And then it's out there in the world, always serving you, always serving your audience. And then hopefully you can even get to the point where—like I talk about in my advanced course—where those will then lead to emails, will then lead to a funnel, which then leads to people buying your course, buying your offer, becoming a client, becoming a student, what have you.
Now before we get into some tactics, I need to talk about some of the things that I know have been going through your mind related to starting a show, if you haven't started a show already. Number one you might be thinking, “Well, okay Pat, I am not a great speaker. I'm not a great interviewer. I'm not good behind the microphone.” You've probably even tried to record yourself at one point in time and have just realized that it's a big challenge. You could talk up a storm all day. You go to a cafe and you chat with a friend, you can tell stories, you can share wisdom, but the moment you hit that red record button, it's like, man, deer in headlights. I don't know why they make it red. Shouldn't it be green? Red is like a stop color and usually, when we hit that stop color button, we stop just in our tracks. I think it should be green.
Anyway, what you need to do is realize that I was also a very, very poor communicator until I finally started my podcast. One of the biggest benefits of starting a podcast besides all the things that it could do for you, the connections, the—potentially—money that you come by, creating a business on top of it. By the way, a podcast like a blog is not a business. Podcasting is not a business. The podcast is a platform to which you can build a business on top of. I just wanted to set that straight. But I was not a good communicator. But one of the biggest benefits that I've found—and many of my students have found through podcasting—is that you become, just naturally, a better communicator. You can't help but become a better communicator, a better storyteller, a better seller or marketer, or just person who could build a relationship online because you are putting yourself out there, you're talking, you are communicating, and you just only get better once you start.
I didn't start my show until July 2010. I first made an announcement on Smart Passive Income that I wanted to start my show in 2008. December 2008. I bought all this equipment. I'm actually going to play an audio file for you right now of what my very first audio file was like. I just bought all this equipment. I was living in my parents' bedroom because I had just gotten laid off and I was trying to save some money. My business hadn't really taken off yet. I was seeing a little bit of success when I started the Smart Passive Income blog because I wanted to share with people just what was happening on my Green Exam Academy architecture website. And I really wanted to start a podcast because a podcast changed my life. Thanks and big shout out to Jason and Jeremy from the Internet Business Mastery podcast. but I bought all this equipment and here is what I recorded.
Hey everybody, this is Pat from the Smart Passive Income blog. Thanks for taking the time to listen to this. I think that's so awesome that you guys are helping me out, figure out all this new podcasting stuff. Actually, I just bought a whole bunch of podcasting equipment for myself because, I mean, I listen to a lot of podcasts so I figured, hey, why not do one? So I really don't know what I'm going to talk about yet. So I just wanted to get familiar with all the equipment that I have right now and what it's like to post something online and hear what people think about it. So, I mean, you tell me, should I give up on podcasting now? Should I talk a little deeper or . . . I really have no idea.
So again, just thank you so much for taking the time to listen to me. Keep coming back to the website. I got tons of information coming up in the near future and let's make 2009 a great year for all of us. Let's make it the most profitable year we've ever had and I'll try my best to help you get there. So again, good luck with everything. Happy holidays. And this is Pat Flynn from the Smart Passive Income blog signing off. Peace.
Okay, so that happened. Man, every time I listen to that I cringe. A lot of people go, “Pat that wasn't terrible.” But I mean hopefully, you can tell the difference between where I started back in 2008 and where I am now. And it wasn't that long until I finally started to see some improvements in my communication. And like I said, this was December of 2008. A year and a half later, I finally published my first episode. And if I could go back in time in the DeLorean, I would go, “Pat, just publish something, get it out there.” And I remember recording my first episode. Even in April or May of 2010 before my first episode came out. I recorded the first episode like three times. First time was just a mess. Second time, I scripted the entire thing. I wrote out . . . it took two days. I wrote out every single word because I was so afraid of missing what I was going to say. And I read it and I recorded it and I just put myself to sleep listening to it because it sounded so boring. It sounded like a lecture. And then finally I just said, “I'm just going to hit record. I'm going to make mistakes and I'm just going to put it out there. And worst-case scenario, people might just continue reading the blog.”
And the opposite happened. Everybody fell in love with the show. I made some mistakes, it wasn't perfect, but I was only podcasting every other week. And then I went to a conference, and even though I was publishing three times a week on the blog, I was writing three times a week publishing a podcast every other week, everybody was talking about the podcast. “I love that story about this or at that time you told me about that,” or, “That episode was great because . . .”, or, “That really resonated with me.” And I'm like, okay, but what about the three blog posts that I wrote every week for the last few years? No, no, no podcast this, podcast that.
So I came back from that conference, it was New Media Expo and I think this was 2012 or something, or 2011. I was just like, you know what? I got to flip the script. I got to podcast more and blog less. And then I added a second podcast in 2014 and now I've recorded over fourteen hundred episodes. I've amassed over sixty-five million downloads across five different shows now, including one with my son, All of Your Beeswax. We are in the middle of recording season two now. He's just had other interests since then, but we're going to get back into it, especially over Christmas break and hopefully that'll come out in 2020, season two.
But as you can see, I mean if I could do it, you can do it. My son's doing it and so many other people and I'm just very, very proud of, especially the thousands of students who have gone through Power Podcasting and have put in their show in the student directory and have just been crushing it. Everybody who has just recently launched their podcast, I know we did a big push earlier in the year to hopefully get everybody up and running before 2020 and if you were able to do that, congratulations.
But it's not too late. If you want to get started with your show, yes, you might not be able to get it up before 2020. I actually wouldn't recommend by the time you're listening to this, but you can get it up within three weeks to a month and even have it at the beginning of the year. Or if you're listening to this in the future, you don't have to wait months, if not a year and a half now. You can get it up in about a month. And I would recommend that. Technically you can get through my course and have it up and running in a week, but I would recommend three to four weeks so that you can build buzz for it. There's a lot of marketing strategies that I teach in the course and that's sort of my unique selling proposition. My unique special sauce in the podcasting space is the marketability of your show and how to get it found and how to get people to share it and get more listens and that sort of stuff.
But all this to say, you don't have to be perfect. You shouldn't, you just need to get it out there and it can help improve your communication and you can learn how to tell better stories. You can learn how to craft amazing interviews over time. You just need to get it out there. Every day you don't have it out there as a potential opportunity missed with a person who could one day become a superfan. And you've been waiting, now is the time.
And if you want to get started, I actually have something free for you. The Podcast Cheat Sheet. This is something that I created actually. We came out with a new version recently and it walks you through everything you need to know from start to finish to get your show up and running. And it's just a checklist of all the little things you have to check off along the way. And it's not just a single page. There's a few things on there, but it walks you through that process so you don't miss a beat. You don't miss a step. So if you want to check that out, just go to smartpassiveincome.com/podcastcheatsheet. All one word, smartpassiveincome.com/podcastcheatsheet. You can download that and get access to it and hopefully, it'll help you out.
Now, let's talk about some of the other things that I know are likely going through your mind. You might be thinking, “Pat I need to podcast in a big niche. I'm in a small niche, I'm very specialized. There's no way or how could I possibly reach the masses like I need to?” First of all, you don't need to have millions of downloads to have an amazing impact on your brand. You just need to put yourself out there and step up with your voice. That's really what this is. Stepping up with your voice to become that leader. And if you are in a more niched area, actually you are at a huge advantage because you likely don't need as many listeners to break through and become the industry leader.
I want to give a big shout out to Phil, Phil Lichtenberger who is the owner of Scanner School. Everything you want to know about the scanner radio hobby. So he's a radio scanner, radio hobbyist. Scanner radios are little devices that sort of look like walkie-talkies, but you could tune into different frequencies for emergency lines and those sorts of things. Super nerdy, super geeky thing. By the way, recently hit episode one hundred. Congratulations, Phil. Approaching a hundred ratings on Apple, which is super dope.
But the coolest thing about this is a message he sent to me and the other students in our Facebook Student Center, where he talks about how now he has superfans. Phil, you have superfans who you said are there for every Facebook Live you do, who listen to every episode who are just showing up and it's just so amazing and you're now even getting access to people in the industry. You're getting access to companies who send you stuff now, which is super cool. So I'm just super proud of you. And so Scanner School. Phil was not the authority when he started, but now he's becoming the authority because of his podcast. I just want to say congratulations to you and keep crushing it and I love how now you have fans of your own because you stepped up and created a podcast. It's super great. So congratulations to you.
So no, you don't have to be in a huge niche to succeed. Actually, you benefit from starting smaller. You can have tighter connections with your group of people, your tribe, your family, your subscribers, followers, customers, your superfans. You have the ability to even compliment the bigger brands out there. If you have a specialty, a specialization, you are more able to create a complementary podcast to somebody else who might be a little bit bigger. Thus even potentially getting invited on those shows as a guest because you have a specialty within their bigger space and you can start to attract people with crowds of people that already exist in a more general sense.
So if you are, for example, a dog trainer, you might be going, “Oh man, there's a lot of other dog trainers out there. What should I do? Well, what's your specialty?” This is actually a true-life story. Somebody who had once interviewed on AskPat. We found out that her specialty was training very vicious, very violent dogs, and that was going to be her way of getting into this space by becoming and being the leader in that space. And so this has then enabled her to get on other people's shows who are much larger, bigger dog trainers because she can have and provide that specialty to their audience and they don't have that specialty.
So you can create a complementary podcast or brand to the bigger ones that are out there. So you actually have a huge advantage being smaller as well. The riches are in the niches as I like to say, and the advantage of being small. Make sure you listen to that episode if you haven't heard it already. I'll put it in the show notes, but it was a podcast episode that was one of the most popular podcasts episodes of 2019 about the advantage of being small.
A lot of people also assume that you have to have an audience already built. You have to have an email list and that's how you can get started with your podcasts. And yes, that's how I started too, and it does help you. But no, you can start a podcast from scratch with zero connections, zero email list, zero following and use the podcast to build those things, to build that attraction-getting tool for you.
And I want to give a shout out to Sophie Walker. She sent me a message the other day. Also just, she continues to blow my mind. She started her podcast from scratch, no email list, no subscribers. Her podcast is called Australian Birth Stories and she interviews mums—M-U-M, because she's in Australia—about their birthing story or their pregnancy story and many, many, many other moms are listening in because they get encouraged, they feel like they're not alone, and they can hear stories and learn from them and get encouraged. Oh my gosh. She's well over a million downloads now and is growing her email list. I even recently heard that there was an agency or some organization that has made listening to her podcast as a requirement or a way to get, I think, credits towards something. I can't remember exactly. But she's crushing it and her show had become, at one point, the number one podcast in Kids and Family. She keeps updating me on some of the numbers and I'm just super proud of her. So Sophie, if you're listening to this, keep up the great work and way to get started, even from scratch.
You can do this and several people who are coming into my podcasting course are starting so that they can build that audience and then build a business on top of that. Just so great and a big shout out also to Melissa Monte, who actually had come to one of our podcasting workshops in San Diego and she started her show Mind Love and is now just on this amazing trajectory. Speaking on stages. Probably going to write a book one day if not already, and just it's her business now. She's getting sponsorships. She's just building her business around the podcast that she started, again from scratch.
This can happen to you too, people. And I want to help you. So as we finish up here, just one more thing that I wanted to talk about. A lot of people assume that you have to have loads of listeners to monetize your show and that's not the case. Perhaps if you want to start with sponsorships and advertising, you need a load of listeners because those advertisers want downloads, they want to see that you have people on the other end. But I think a lot of advertisers are now realizing that the connection that you can build with your listeners is so strong that you don't need those huge numbers anymore. They just want to know you have quality listeners, targeted listeners in the space, which is why another benefit of the riches in the niches.
But even if you're starting out and you don't have those large numbers yet, and you don't have access to advertisers or sponsors, there's several other different kinds of ways that you can monetize. You can monetize through affiliate marketing. So recommending products. And I would actually recommend doing that from day one of your show. You can have affiliate recommendations, make sure you fully disclose that those are affiliate recommendations and you do get compensated for that. But if you can provide value and share the tools that you use, I mean you can get compensated on day one. It's not going to be a lot at the start, but as your show continues to grow, as your listenership continues to hockey stick, you can have people going back to those earlier episodes and you've planted those seeds now, which can now sort of pay you back in the future, which is really amazing. And that's the passive part of this. You're putting in the hard work now to reap the benefits later.
You can monetize through selling your own stuff, your own programs, your own physical products, your own coaching programs. You can get students coming in. You can monetize by selling people into an event. My good friend—best friend—Chris Ducker and I, that's how we monetized our 1-Day Business Breakthrough podcast, when we were doing that back in the day when we connected more often. And we're able to meet more in person and hold events in person. We did little twenty-five to thirty person mastermind groups that we sold just from our podcast alone. And that worked out really well.
Or you can even monetize through a model called Patreon. And I've interviewed the founder, Jack Conte, of Patreon. And a lot of podcasters are making money through Patreon now, which is a model. It's more like PBS, paid for by viewers like you type of thing, where your fans can sort of contribute monthly or annually to just support you. That's outside of advertising and sponsorships. And maybe you give them something else back in return.
So anyway, so many things here, I know that perhaps this is juiced you up to get started. And if you want to get started, I would recommend that you check out my Podcast Cheat Sheet. It's going to get you in just to know all the things that it's going to take and just walk you through step by step, that process in checklist format. So if you go to smartpassiveincome.com/podcastcheatsheet, that will take you to a place where you can just put in your name and best email. That way I can send that to you immediately. You can read that over during break or for the next week or so. Then you can get your show started and I have obviously additional resources to help you if you need it too, which you'll learn about a little bit later.
But if you are a student of PowerUp Podcasting, thank you for committing, for getting started, for getting your show out there and ultimately helping people. That's why we're doing this because we want to serve others. And as I always say, your earnings are a byproduct of how well you serve your audience. And hopefully, I've served you today. And team Flynn, as we close in on the year here, I just want to say if you're making a podcast a goal for you in 2020, I'm here to serve you. Go to smartpassiveincome.com/podcastcheatsheet, all one word. I'm there to help you out and I look forward to hearing your show and seeing your show right alongside mine up in Apple Podcasts and Google, Spotify, and all the other directories that are going to come out in the future too.
Looking forward to seeing what it does for you and just so proud of all of you and enjoy the holidays. Stay safe and thanks for listening to the show. I appreciate you. Please subscribe if you haven't already and one more time, smartpassiveincome.com/podcastcheatsheet.
Cheers. Thanks so much and Team Flynn for the win. All the best.
Announcer: Thanks for listening to the Smart Passive Income podcast at www.smartpassiveincome.com.