AP 0370: Do I Need a Separate Website for My Podcast?

AskPat 370 Episode Transcript

Pat Flynn: What's up, everybody? Pat Flynn here, and welcome to Episode 370 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week.

All right here's today's question from Roy.

Roy: Hey, Pat. it's Roy Chumley at IdealDreamMarriage.com. I have a question regarding my podcast. The question is, should I be creating a website separately for the podcast, or should I keep my podcast on the normal website as it is right now? Thank you very much for everything you're doing, and have a great day.

Pat Flynn: Hey, what's up? And thank you so much for the question today. And just to reiterate your domain name again in case everybody missed it, it's IdealDreamMarriage.com. As far as I can see from checking out your domain name and checking out your website, the podcast is soon to be coming. So, I love how you have shared that it's coming soon, the Ideal Dream Marriage podcast.

The question is, should that be on its own website? Well, there's a lot of things that go into that. I can't straight up answer that question “yes” or “no” right now. However, I will say that if you have an existing audience on your own site, if you have a blog already, adding a podcast on to that blog, that existing domain name, is a smart thing to do. Because people who come to your site, whether through SEO, through links on other sites or what have you, they're going to come to your site and also have the opportunity to check out your podcast directly on that particular page. And plus when people listen to your podcast, you can bring them back to your website and they can then check out your blog. It's much easier to manage that way. It's all on one site. Less things to manage, less things to worry about, and by far that's the simplest thing to do.

However, there are special circumstances were you might want to create a separate podcast on another website. And that would be, for example, and this is obvious, if you are creating a podcast that is separate from that blog.Obviously, you'd want to create a separate website for that. It's perhaps a whole ‘nother entity. Now, if it has something to do with what you're talking about, that's gonna have to be a call on your own. If it doesn't necessarily match up exactly, for example, perhaps you are creating another identity or you are trying to create something a little bit different that you're already creating, but it's in the same space. Maybe you're bringing a partner on to help you or co-host, in which case you might want to create a separate website. Say, for example, like what Chris and I did, that 1-Day Business Breakthrough, the 1-Day Business Breakthrough podcast at 1DayBB.com: that was done on its own website. It's its own entity, because it's a partnership between Chris and I on that particular brand and that particular podcast and on the live events that we do together. So, it only made sense that both he and I, who have separate websites, Smart Passive Income and ChrisDucker.com, to come together. Both as co-hosts for this particular new brand that we wanted to do. Now, it still supports each of our own brands and our own brands each support it, but like I said, it's its own thing, because it just makes sense.

So, for you, Roy, should your podcast stay on your website or have its own website? I would likely recommend based off of what I've heard and what I've seen on your website, that it should stick on your own page. On the very same website where you have your blog, all those sorts of things. So that is what I would recommend. It would just, again, like I said earlier, it makes things a lot easier to manage and all those sorts of things. Now, you might be wondering, “AskPat is different from your main podcast at Smart Passive Income.” Well, AskPat actually is a different podcast, obviously, and it's a totally different brand name: AskPat versus Smart Passive Income. But AskPat supports Smart Passive Income, both the blog and the podcast. And that's why it lives on Smart Passive Income. If you go to AskPat.com, it actually redirects you to Smart Passive Income. So that's another thing you could do, if, for example, and it seems like, I'm not exactly sure, Roy, but based off of what I've seen, your blog seems to be at a different URL or domain name than… So, for example, if I go to IdealDreamMarriage.com, it redirects to Journey of a Marriage. However, when I looked up Ideal Dream Marriage.com on Google, I went to the About page, and that's still the same URL, and here you're talking about the podcast that's coming soon.

But if, for example, the podcast you're creating is a different name, and that happens sometimes—it's maybe not the Journey of a Marriage podcast, but it's the Ideal Dream Marriage podcast, which lives on Journey of a Marriage, that could totally work. There's a lot of examples of that. The New Business podcast, which is Chris Ducker's podcast at ChrisDucker.com; AskPat, which is housed on Smart Passive Income; The School of Greatness, which is on LewisHowes.com.

So, again, there's no real right answer to this in that sort of situation. If you have a blog, and you're creating a podcast, and if the podcasts happens to be a different name or in the same niche but a different sort of brand, but it ties into your existing brand and your blog, it could be its own thing. But it could still live on your website. And I would recommend that, just because for the purposes of people finding everything else that you have to offer, whether they come straight to your blog first and then find your podcast or come straight to the blog from your podcast and find all the other blog posts from there. And it's all keeping it in your house, which is important. You want one place where people can come to where they feel comfortable. They can get to know you and see everything else that you have to offer.

So, Roy, I hope that makes sense. Please let me know if you have any questions. @Pat Flynn on Twitter. You can use the hashtag #AskPat370 yourself, or anybody else out there who has any recommendations for Roy. Hashtag #AskPat370 on Twitter. And Roy, for having your question featured here on the show, you get an AskPat t-shirt sent your way. You're going to hear from my assistant in the next couple of weeks to collect your information so we can send that over to you free of charge. For those of you listening, if you have a question that you'd like potentially featured here on the show, just like Roy, head on over to AskPat.com and you can ask right there on that page. And as you'll see, it redirects to SmartPassiveIncome.com, because that's where AskPat is housed.

Thank you so much for listening today. I appreciate it. I hope you have an amazing week. And to start off this week, I'm going to end this episode with a quote from Ben Weissenstein. He said, “Everything started as nothing.” Ponder that. Cheers. Take care, and I'll see you the next episode of AskPat. Bye.