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The Smart Passive Income Podcast

SPI 288: Interview with Bec and Joe from The 4 Blades

SPI 288: Interview with Bec and Joe from The 4 Blades

By Pat Flynn on

This is a fun one! I’m sitting down with Bec and Joe Winston, the brains behind The 4 Blades, a brand in a niche that I never knew existed. What is that niche? It’s a kitchen appliance called the Thermomix. You’ve probably never heard of Thermomixes, but Bec and Joe have built a vibrant digital publication, podcast, and community around them.

Bec and Joe’s brand is an incredible success story, and it just goes to show what you can accomplish when you focus on what you’re passionate about. They have a successful brand because of their amazing personalities and perseverance—all in a realm I never even knew about. They are truly living the lifestyle they want, and it’s all because of the action they’ve taken and the value they provide. Hopefully you’ll all be motivated and inspired after hearing this episode. Enjoy!

And don’t forget to check out my new Build Your Own Brand Challenge-Course, launching on October 16. It’s a free, five-day challenge and course that will help you go from no website to a branded website so that you can start making a mark in the online world. Go to to learn more!

(If you’re reading this in the future, don’t worry; the challenge will stay open as evergreen content, even after it ends on October 21, 2017.)

Thanks for Listening!

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Special thanks to Bec and Joe for joining me this week. Until next time!

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