Promote your brand online
What Is Digital Marketing?
Digital marketing is the process of promoting your product, service, or brand through various digital channels.
Whether your business is exclusively online, or you have a brick-and-mortar store, digital marketing is critical to the success of any business in this day and age. Most of our days are spent in front of screens, whether it's sitting in front of a computer at work, or scrolling through social media on our phones at night. So if you want to reach people with your message, that's where you'll find them.
We want you to thrive as a digital marketer, by giving you the tools and resources you need to understand and succeed with digital marketing techniques like social media marketing, online branding, content marketing, search engine optimization, online advertising, and more.
On this page you'll find:
- A branding guide to help you get started, and a webinar guide to accelerate your marketing
- Courses designed to help you go deeper
- Our best free articles and tutorials on digital marketing
- Podcast interviews with successful online marketers
In-depth marketing guidance
Our essential guides to branding and webinar marketing
The SPI Beginner's Guide to Branding
Think about when you woke up this morning. Maybe you turned off the alarm on your iPhone. Then you went…
The SPI Guide to Winning Webinars
Take it from me: Webinars are one of the most powerful ways to build relationships with your audience and grow…
Courses and Workshops
Courses to guide you through the process
Traffic Booster Workshop
Build Your Own Brand
Join this free 5-day challenge to help you build a brand and website that you can be proud of. Ideal for those just starting out and in need of a website.
1-2-3 Affiliate Marketing
Learn to authentically generate more income for your business with affiliate marketing with our three-step system. Ideal for those who already have at least a small online presence.
A to Z Webinars
A step-by-step roadmap to help you create and deliver webinars that work. Grow your list. Increase trust. Make more money. Ideal for business owners looking for growth.
Tutorials and Case Studies
Event marketing is emerging as a top marketing strategy for online entrepreneurs. Here’s why.
In this guest post by N.G. Gordon, you'll learn the ins and outs of influencer marketing.
Branding… marketing… they’re pretty much the same thing, right? Not so fast. Before you start your own online business, you need to understand how branding and marketing differ, and how they work together. Here's a primer.
… or, “Why SPI is Joining Twitter.” Here's how we're using Twitter to grow the SPI brand, and how you could do the same for your business.
Webinars are amazing tools to teach, inspire, connect, and sell. Here are 5 underrated ways to make them better.
Demio cofounder David Abrams helped build a webinar solution for scrappy marketers—and lived to tell the tale.
Learn how Facebook ads can help you drive predictable marketing results! This is the second in a two-part series on building predictable marketing funnels.
In this guest post, Greg Hickman gives us an in-depth beginner's guide to predictable marketing funnels. Learn how to set up a reliable system for growth.
I asked the SPI community how to start with paid advertising, and you delivered with some great advice. Here's how to get started with paid ads.
Instagram can be a surprisingly effective tool for marketing your business—if you do it right. In this guest post, Nathan Chan from Foundr Magazine teaches how Instagram can help you grow your business and engage with your followers.
Learn to build a website and a brand you can be proud of
Digital marketing podcast episodes
Smart Passive Income Podcast with Pat Flynn
Weekly interviews, strategy, and advice for building your online business the smart way.
Featured Episodes:October 16, 2019
SPI 393: Got Story Brand? An Interview with Donald MillerMay 15, 2019
SPI 371: SEO and Business Growth Today with Glen AllsopAugust 21, 2019
SPI 385: The Next BIG Thing for Marketers Is . . . Email?April 24, 2019
SPI 368: How to Build a YouTube Brand that Makes an Impact with Tim SchmoyerJanuary 2, 2019
SPI 352: How Powerhouse YouTuber Marques Brownlee (A.K.A. MKBHD) Grew His Massive Brand
A weekly coaching call on online business, blogging, marketing, and lifestyle design.