We all love marketing. It's an essential function within any business. But it's just one piece of the puzzle. To succeed with any startup, more business disciplines need to be developed.
We're talking about skillsets including business modeling, strategic planning, cash flow management, team building, culture development, and fundraising—just to name a few. Such business development disciplines aren't nearly as glamorous as social media or influencer marketing, though they possess an inward beauty all their own. More importantly, they prove time and again to be the real make-or-break dynamics in any business that aspires to find stability, operate sustainably, and scale responsibly.
We're excited to explore these subjects as a major new branch in our educational content. There's a lot of ground to cover. We'll traverse these topics across our in-depth guides, online courses, podcast shows, and more.
This page exists to serve as basecamp for all things business development here at SPI. Below, you'll find:
- Our inaugural business development guide, The SPI Guide to Business Fundamentals
- Popular podcast episodes that touch on various inner workings of business dynamics
- A beginners course on rooting your business model in a clearly defined market with a validated idea
- The one business platform we absolutely, positively could not exist without
Our free guides are up first. Check those out and let us know what you think. We look forward to hearing your feedback! And we can't wait to publish more content on business development disciplines soon.
Guides to showcase what it's really like to run a business
Courses to develop your business sense and skills
Smart From Scratch®
How to Find a Winning Business Idea & Land Your First Customer: In the wake of COVID-19 hardship, SPI Media is waiving the cost of this course for a limited time (a $249 value).
FREE FOR A LIMITED TIME
Good reads about dynamics at the core of business
What does it take to start a membership community? For SPI Pro, it was over a year in the making.
SPI talks with Sid Yadav, co-founder of a new, innovative platform for building custom online membership communities
This former cabinet maker turned his web design skills into a $250K brand coaching other designers through online design courses
This podcasting expert wants you to know that a successful podcast is within reach—even if your mic is an iPhone
Thinking about starting your own membership community? Before you jump in, here are the things you need to consider.
This lawyer and communication skills coach helps individuals find their inner confidence—and organizations understand the economic benefits of diversity
Gusto makes running our SPI business a breeze. It starts with payroll, which is critical to get right for a growing business. We also use Gusto for benefits administration, paid time off (PTO) tracking, feedback surveys, important document retention, and more. Oh, and their concierge support team is dynamite.Try Gusto