Part of the

SPI Resource Library

The Email Marketing Cheat Sheet

This free guide will help you build an email list, send emails that matter, and grow your business on autopilot.

What Do I Do with My Email List?

When it’s done correctly, email marketing can be one of the most powerful assets to grow your business. Email marketing gives you insight into what content and products to create, gives you the ability to share newsworthy information about your brand and business, and is a coveted list of prospects who may become students, customers, and clients.

But building a list and sending great emails isn’t easy—and if you’re like many, it can feel like learning a new language. That’s why we created this cheat sheet to help you get started the right way.

Answering Your Questions about Email Marketing

We get these questions all the time and we’re answering each of them (and more!) in our FREE ebook, the Email Marketing Cheat Sheet.

  • What kinds of email should I send to my subscribers?
  • How often should I send an email? 
  • What is a broadcast email? 
  • What is an autoresponder email? 
  • What do I send as a broadcast versus what do I include in my autoresponder series?
  • What calls to action should I include?
  • Should I send the same email to everyone?

Concrete Advice that’s Easy to Follow

41 pages of specific, detailed advice on what to write, why it matters, and how to craft your email so that it matters to your readers and acheives your goals.

Two-page spread from the Email Marketing Cheat Sheet book, showing that each email "play" is described, explains what the email is about, why it's important, and how to do it.

Why Email Marketing Matters to Pat Flynn (and Should Matter to You)

Email marketing is one of the most important things you can do to grow your business and Smart Passive Income wouldn’t be where it is now without a solid email marketing strategy. But it’s not always easy to know how email marketing fits into your business.

Our founder, Pat Flynn, spent much of his early days (months, years) in online business figuring out the must-dos of email marketing. It was confusing and hard to know in advance which efforts would make a positive difference.

The Smart Passive Income site was founded so that Pat could share what he learned. If Pat could hop in a Delorean, and go back in time to fix one thing with his first business, he would be more intentional with starting his email list.

You don’t need to repeat Pat’s mistakes. That’s the central mission of Smart Passive Income: let us show you how to skip over the mistakes. The Email Marketing Cheat Sheet will teach you how email marketing can take your business to a whole new level.

Why We’re Giving this Guide Away for Free

A lot of marketers will tell you that “it’s all about the size of your email list.” They’re wrong. It’s not about the number, but the quality of the people on your list.

What does that mean? It means building a list of people who need and want to hear from you, who are eager to open your emails and who will take action when you ask them to. 

If you’re ready to start learning how to make the right connections and create the right experiences for your customers, then the Email Marketing Cheat Sheet is perfect for you. 

Part of SPI’s Free Resource Library

In addition to the Email Marketing Cheat Sheet, you’ll also get access to the free resource library, packed with other cheat sheets, videos, and challenges to help you grow your business. Be sure to check out the resource called How to Start a Podcast, Step by Step, which has video tutorials to teach you how to record, edit, and upload your podcast.

Learn to write great emails with our free cheat sheet!

Get 10 copy-and-paste email templates, along with easy-to-follow advice for learning what to write and when to send it.