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Smart Passive Income Gets Critiqued: Conversion Strategies with Derek Halpern

Smart Passive Income Gets Critiqued: Conversion Strategies with Derek Halpern

By Pat Flynn on

I’m not a pro at this online thing…

And that’s the beauty of it—you don’t have to be an expert at everything in order for success to find you.

For example, in no way am I an SEO (search engine optimization) expert. When I started this blog, I hardly knew what the term meant, and even when I reached 10,000 subscribers, a detailed SEO analysis from an expert revealed that this blog and the way it was structured for SEO was…well…


And that’s okay, because it’s all a learning experience—and I’m always applying what I learn to what I have so that I can see better results. No matter where you’re at, you can always improve, and although I know my online businesses and blogs have done quite well, I’m always looking for expert advice from others who can help me reach higher levels.

Enter Derek Halpern

Derek HalpernDerek Halpern from helps people turn web traffic into sales and leads (and if you don’t have traffic he shows you how to get that too). He and I have chatted a couple of times in the past, but he recently caught my attention when he did a public website review for Chris Brogan, where he openly shared his expertise on how to better convert traffic for one of Chris’s small business sites.

It was, to say the least, incredible!

I was lucky enough to be chatting with Derek on Skype after I saw the review video and he was kind enough to offer a critique of one of my own sites too—and instead of choosing one of my niche sites, or even, I chose to have him take apart The Smart Passive Income Blog.

(A LOT of) Room for Improvement

Like I said, there is always room for improvement on any blog—and boy did Derek deliver and confirm that for me. Our session together was simply amazing, and I’m happy to share it with you in a video (and transcript) today.

He really opened my eyes to a lot of great strategies to better capture email subscribers that I’ve never even thought of before, that both you and I can implement today, although I’ll wait a couple of weeks after this post goes live to make those changes, so you can see the “before” live—and of course I’ll report on the changes once they are made.

In this video session, you’ll learn:

  • The one mistake that I’m making that most other bloggers are making too when it comes to converting traffic into subscribers.
  • The things on SPI that do work well (yeah he gives me some thumbs up too!).
  • The 3 elements of a high converting about page (I’m currently only using 1 of them).
  • The most obvious place to add a subscriber box that is missing from the SPI blog.
  • The parts of my sidebar that need to disappear now, and why.
  • Where on my blog I should ditch the sidebars all together, and why.
  • How giddy I get with how simple, but genius these strategies are.
  • Plus a few more cool things.

Here’s the video and transcript for you below:

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(Watch the Conversion Strategies video on YouTube)

Click Here to Download the Transcript.

I recommend that you check out Derek at right away and sign up for his newsletter, which is packed with incredible tips, personality and care to help you grow your audience and convert that traffic into sales and leads. He’s not your typical internet marketer and I’ll bet that you’re going to hear his name around the blogosphere a lot more in the near future.

A special thanks to Derek for his awesome critique, and I’d love to hear what you think about this video and Derek’s strategies to help improve the SPI blog.


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