A blog or website that does not use images is like a restaurant absent of decor – uninteresting and uninviting. And as much as good food can keep people coming back to a restaurant regardless of what it may look like inside, we all know that people choose where to eat for the atmosphere and environment, as much as the actual food that will be consumed there.
The same goes for our sites.
It’s important to use images and graphics on our websites for several reasons:
- To add something interesting and relevant that breaks up the sea of text in our posts.
- To attract attention and pique interest even before any text is read.
- To hold people’s attention while reading through our posts.
- To strengthen or enhance a point, argument, fact, opinion or statement.
- To help keep our posts memorable and easily distinguishable from one another.
And now, more than ever, it’s important because of things like Facebook updates and new-age RSS readers (e.g. Flipboard for the iPad) that utilize the images within our posts. Now we’re talking about actually driving traffic to our sites because of the images within our posts.
So Why Write The Ultimate Guide to Finding and Using Images?
It’s important to understand how to obtain images and properly use them because you can’t just grab any image from the Internet and place it on your blog. You could run into legal issues and intellectual property infringement, so it’s important to understand exactly what you can and cannot do.
Below you’ll find several methods to obtain images online and what you can and can’t do with them. This will be a forever evolving resource that I will update as new laws and restrictions come into place, but I am not a lawyer or intellectual property expert (here comes the disclaimer…) and you should always seek the advice of an expert or conduct further research before making any decisions online. I’ll do my best to keep this updated, but again it may be wrong, misleading or inaccurate and should only be used as a starting point for your research.
Your Own Images
An easy way to obtain images for your site is to create them yourself. Maybe you’re a photographer who takes excellent and artistic photos, or maybe you’re a graphic designer with mad Illustrator skills. Either way, publishing your own work can add a touch of personality and uniqueness to your site that you can’t get anywhere else.
But, there are still some things you have to worry about, especially if you’re a photographer.
For example, there are certain things you must do in order to legally publish pictures with other people in them, or pictures of certain events and venues. I’m not going to go over all of the legal aspects of taking photos and using them, but just keep that in mind before you take pictures of random people and post them up on the web (you’ll need forms for that). I did find a good, free resource about photography law which you can learn more about here.
I’ve added a few of my own photographs in blog posts before here on SPI:
Also, don’t forget about infographics – which can be charts, diagrams and similar images that you create yourself to prove a point or explain something further. I’ve had great success with infographics used on the following blog posts:
Google Image Search
The easiest place to find images on the web is through a Google Image Search, but the results should be used for viewing purposes only.
DO NOT take images from a Google Image Search and publish them anywhere because they could be (and are most likely to be) copyrighted material.
As Google explains on their help page:
“The images displayed in a Google Image Search may be protected by copyright, so we can’t grant you the right to use them for any purpose other than viewing them on the web. If you’d like to use images from our image search, we suggest contacting the site’s webmaster to obtain permission.”
I know it’s tempting because it’s simple, it’s fast, and it’s one the largest image databases around – but it’s not worth the potential legal trouble.
Flickr is a fantastic resource with billions of different images and photos that you can use freely on your website. Many highly respected bloggers, such as Corbett Barr from ThinkTraffic.net, use Flickr images to enhance their posts without any unfavorable outcomes.
That said, not all Flickr images are created equal and not all of them can be published on other sites, and some come with certain restrictions. Below is a breakdown that will hopefully help you figure out what you can and can’t do.
How to Use Images Found on Flickr
Flickr images are broken down into two categories: Copyrighted or under the Creative Commons License.
You can tell if an image on Flickr is copyrighted by the symbol underneath “License” in the sidebar. If it’s the “C” symbol with a circle around it (the copyright symbol), then the image is copyrighted and you cannot use it.
If you really were attached to a photo that you found that you want to use and it is copyrighted, you can test your luck and contact the photographer directly, however just remember that these photographers have a choice and they chose to copyright their photos for a reason.
Creative Commons License
The Creative Commons License is pretty cool because – to put it in plain English, it allows us to use other people’s stuff, but with some rules in place. It’s like saying “Some Rights Reserved“, instead of “All Rights Reserved“.
From the Creative Commons License website itself, they explain:
“Our tools give everyone from individual creators to large companies and institutions a simple, standardized way to keep their copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright — which makes their creative, educational, and scientific content instantly more compatible with the full potential of the internet. The combination of our tools and our users is a vast and growing digital commons, a pool of content that can be copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law. We’ve worked with copyright experts around the world to make sure our licenses are legally solid, globally applicable, and responsive to our users’ needs.”
On Flickr, the images under the creative commons license are broken down into different types of licenses that have different rules for how you can use them. They are as follows:
There are over 25 million images to choose from that use this particular license by itself (with no other restrictions, which we’ll get to in a sec), so you have substantial database to search through.
So the question becomes, how do you give credit for an image you use?
As stated on the Creative Commons website: “For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page.”
So, all you have to do is link back to the site where the image came from.
Some people choose to include the link for credit next to the image itself, and others choose to place it at the end of a post. It’s up to you.
The Attribution – No Derivs License (Attribution, but with no derivatives) is basically the same as the last one, except that you cannot alter, change or tweak the original image. When you publish the image, it must be in its orginal form.
This one can also be used commercially, and credit should always be given to the creator.
If you don’t plan to crop, enhance, add text to or Photoshop any of the images you find (resizing is okay), then you can use both this license and the Attribution License together without any worry.
For the Attribution – Non Commercial License, you may only use the photos as you wish for non-commercial purposes only.
So what does that mean exactly?
Well, from the Creative Commons website, it says:
“…shall not be considered to be intended for or directed toward commercial advantage or private monetary compensation.”
There are gray lines that you could argue against, but I wouldn’t even try. There are over 50 million images to choose from that allow you to use the images commercially, so if you’re making money at all from your website in any way, shape or form – directly or indirectly – I’d go with a more flexible, commercial license.
Interestingly enough, this category has the largest number of photos to choose from out of the Flickr Creative Common licenses, at over 53 million.
Makes sense though when you think about it.
The Share Alike License means that the images can be used in any manner – even tweaked, cropped, enhanced – whatever, but it is understood that after you create those new images, they will be under the same license and someone else can freely use your new image if they wanted to the same way you did.
This is the same license that Wikipedia uses, which means you can grab any piece of content you want from it and use it however you wish, but you must still give credit for it. Then, anyone else can use your content and use it, although they must give credit back to you.
For blogging purposes, unless you tweak the images and do not want anyone else to use them – this is pretty much open for your unlimited use (again, with proper credit given, of course).
So there you have it – that’s how to properly use images from Flickr, which I highly recommend especially if you’re on a budget.
A Quick Tip When Using Flickr
1. Search Engine Optimization
To maximize your on-site search engine optimization with Flickr images, download the image to your computer. Then, rename the file to match your target keyword for your post.
(You are targeting keywords in your post, right?)
When you embed the photo the file name will include the keyword, and also to make sure the alt text is the keyword as well:
Google Advanced Image Search
I know I told you to stay away from Google Image Search, however there is an option to do an advanced search for photos that you can reuse.
To do this, click on Advanced Search on the Google Image Search Page, and select the usage right that is appropriate for you:
There are a few issues here, which is why I recommend avoiding Google’s Image Search all together when trying to locate images:
- Even though results may show up for the various usage rights, there is no way to know that those images are truly under that license. To really know you’d have to go to the site owner, who may or may not require a link back.
- In general, there are far less search results than on Flickr. For example, I did a search for a term in Google that yielded only 3,450 results, while the same term on Flickr produced about 1.2 million results.
I just wanted to share this because it is another free option.
Stock images are professional photographs and graphic designs that are purchased and sold on a royalty-free basis and can be used and reused for commercial design purposes.
There are, however, certain restrictions depending on the use of the image.
For us bloggers and website owners, the only thing we have to know is that in general (some stock image sites will have different rules), we can use the images on our websites and in any electronic publications (eBooks, membership sites, etc.) as we wish as long as the images are no larger than 800 x 600 pixels in size (which is HUGE…and random).
I use stock photos and illustrations here on SPI and on some of my niche sites too.
Although it does require a small payment, I find that it’s worth it because the images add a bit of professionalism and cleanliness to my sites.
iStockPhoto (affiliate link) is the only stock photo site that I use. From what I’ve learned, it has the largest database of images, it’s the most economical for bloggers and website owners and the images just look really really good.
There are a number of other sites out there (many with the same photos, since stock photographers syndicate their images to multiple sites for maximum exposure and potential income), but most of them are more expensive or have weird pricing plans.
For the extra small images on iStockPhoto.com (about 300 up to 600 pixels in size), the images cost about $1 to $3.
Tip: when purchasing credits on iStockPhoto.com, do a Google Search for “iStockPhoto Coupon Code”. There are usually some live coupon codes you can easily find that can save you a good amount of moolah.
If you know of any good stock photo sites for bloggers, please share (with reasons why you like it).
Free Stock Images
There are a number of stock image type websites where you can actually get some decent images for free. I won’t name them all (here’s a post that lists 25 of them), but the one that most people seem to like best is called Stock Xchng.
Here, you can use their database of nearly 400,000 images for free, but you may need to ask for permission from the photographer first.
You may not necessarily need to link to the image or the photographer, but the photographers on this site seem to like to know what their images are being used for. Most of them are just curious, and as a photographer I would want to know the same thing, so it’s not much just to leave a comment about how you’re going to use the image.
Don’t Overdo It
Images are a great way to enhance a website and compliment the awesome content that you’re already publishing on it.
At the same time, you should always make sure you don’t overdo it. There is such a thing as adding too many images, and always make sure the images are relevant and enhance the content you produce – not take away from it.
I hope this guide has helped you in one way or another – if not now, maybe sometime in the near future.
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