SPI 029: How to Conduct (and Master) a Webinar with Lewis Howes from LewisHowes.com

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In this session of SPI Podcast I have the privilege of welcoming Lewis Howes from LewisHowes.com to the show, an ex-football player turned entrepreneur who many people know for his success with utilizing LinkedIn to grow his business from scratch. He actually published two books about his success with LinkedIn not too long ago.

This session isn’t about LinkedIn though – it’s all about webinars – what they are, why they work and the best way to approach and conduct one.

Lewis is a master at conducting webinars. This I know because I’ve seen him in action, and he’s amazing – and his results are amazing too. He kindly shares his results and all of the techniques, tips and tricks that he uses during this interview.

I’ve actually conducted a few webinars before with some degree of success, however after chatting with Lewis (and actually jotting notes down during the interview), I realized I wasn’t even scratching the surface of what was possible.

In this session you’ll hear Lewis describe:

  • Details from his first webinar experience which generated $6,300 (without a finished product to sell).
  • Why webinars are the best way to conduct business online.
  • How to get more people to sign up and attend your webinar, which are two completely different things.
  • The various types of software that can be used to host a webinar, including some free options that I hadn’t really thought of before.
  • The structure of a webinar that works best (aka – the 4 Phases of a webinar)
  • The one thing you should absolutely do with your audience before your webinar even begins.
  • What to do (and what not to do) if you plan on pitching something.
  • The top ways to engage with your audience within a webinar.
  • The things you should do after a webinar is over.
  • Plus much more…
The recommended paid software to use for webinars that both Lewis and I use is GoToWebinar. You can try it with unlimited use for free for 30-days by clicking on my affiliate link here.

Right click here to download the MP3

Items mentioned in this podcast include:

I hope you enjoy this session!

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Transcript (by Speechpad):

Click Here to Download the Transcript for Session 29 (PDF)

  • http://www.commonsensemarketing.net Sarah Russell

    Can’t wait to check this out – I just heard of Lewis for the first time through the Only 72 sale and he’s awesome!!! (Apparently I need to get my head out of my to-do list and start reading more blogs every now and then…:) )

    • http://lewishowes.com Lewis Howes

      Thanks so much Sarah… I hope I don’t disappoint :)

      • Pat

        I’m sure you won’t, Lewis – thanks again for the amazing podcast interview, and for coming on here to respond to comments as well. You rock!

  • http://www.hectorjcuevas.com Hector Cuevas

    This episode is jam packed with useful content. Thanks for having Lewis on the show and sharing this with us bro..

    I have yet to do a webinar, but I’m really considering it after this.. :)

    • http://lewishowes.com Lewis Howes

      Get moving Hector… those that take action faster… win faster my man.

  • http://freetoliveyourdreams.com Emily

    Great info as always, Pat. I LOVE your podcast – always learn a lot in each one. :)

    • Pat

      Thanks Emily! Let me know what you think after you have a listen. Cheers, and Happy Holidays!

  • http://www.hectorjcuevas.com Hector Cuevas

    …by the way, those conversion rates are amazing. 8 to 20% depending on the product. Sales letters range from 2 to 5%, slightly higher if you’re really good a copywriting.

    I guess the “live” feel that webinars have really influence people to buy. Again, thanks for sharing..

    • Pat

      Yep, definitely Hector! By the way, it’s good to see you here again – it’s been a while since I’ve heard from you. I hope all is well buddy!

  • http://www.planetnaveen.com Naveen Kulkani

    I am huge fan of Pat’s podcasts. Looking forward to hear this one as well. I am sure it would be great as well :-)

    • http://lewishowes.com Lewis Howes

      Thanks Naveen. Let me know your thoughts after you finish it.

  • http://lifestoked.com Deacon Bradley

    So stoked for this Lewis & Pat! I’m hosting a pilot of a webinar/workshop this week I’ve been working on so the timing is perfect! Thanks for sharing your wisdom!

    • http://lewishowes.com Lewis Howes

      I read minds and knew you were doing that this week 😉

  • http://optima-lifestyle.com Cristina Ansbjerg

    I love podcasts and webinars. This is perfect because I have both of them in one.
    Besides, Lewis Howes definitely knows his stuff. He’s a Master.

    • http://lewishowes.com Lewis Howes

      thanks Cristina… I appreciate the kind words :)

  • http://www.smartbrandidentity.com Andrew Richardson

    Ahh this is actually something I’ve been thinking about implementing in the future for my work. I don’t know exactly how to do it so I think this podcast will be quite helpful. Thanks Pat!

  • http://www.ramblingsofawahm.com Allie | Ramblings of a WAHM

    Pat and Lewis,

    First and foremost, Pat, you shook Aaron Rodger’s hand? I’m all Chargers fan but the female in me loves AR! LOL. I’m so jealous! Ha ha!

    I am learning that video and webinars are the way to go. People just want info now and these platforms are the best way to bring it. I get the best reception from my videos. Like Hector, I definitely need to make this my next venture.


  • http://www.profitworks.ca Chris R. Keller From Profitworks.ca

    Linkedin is a interesting social media site especially for business to business.

    Here are two articles on Linkedin advertising is anyone is looking for information on advertising on Linkedin.

  • http://www.marcussortijas.com Marcus

    Seems like all the great Internet marketers I follow do webinars. I was curious to learn how they fit into an overall content strategy with blogs, social networks, and e-mail newsletters.

    Lewis Howes did a great job at going “behind the scenes” of a successful webinar comes together. The pre-launch strategy and the phases of a presentation were pure gold. That information alone was worth paying for.

    I remember one webinar Howes that co-hosted with James Wedmore for Video Traffic Academy, and it was the most insane online event I’ve ever attended.

    That was actually that presentation that opened my eyes to how to use videos as a major traffic-generation force. And the lottery-style games they did at the end to give away more bonuses were so fun! I’ve yet to see another marketer do that in a webinar.

    Pat, thanks for getting Howes on your podcast and getting such awesome tips and tricks from him. Real meeting of the minds.

    • http://lewishowes.com Lewis Howes

      glad you enjoyed some of my webinars Marcus and I hope this content was helpful for you and your webinars.

  • http://www.hothitmedia.com Ralph | Social Media Explained


    Great work on the podcast, I’ve been a fan of Lewis and Sean ever since I met them in Sydney a while ago.. admittedly not knowing who they were or what they did at the time.

    One thing to Lewis’s his credit is the way he interacts with his affiliates. I’ve mentioned this before on his own site but promoting his products have been the most converting for me. Also Lewis and Sean are in a league of their own in how they interact with their affiliates. They make you feel like you are apart of the team which is great.

    Not to blow smoke up.. well you know where.. but this is something that you wouldn’t know otherwise and I personally feel that it deserves credit where credit is due.

    Thanks guys for the great podcast.

    • http://lewishowes.com Lewis Howes

      thanks so much for the kind words Ralph… and it’s been great getting to know you my friend!

  • http://www.professionalcontentcreation.com Rebecca Livermore

    Lewis Howe’s name keeps popping up again and again, so I’m not surprised, but happy to see him here. I’m listening to the podcast now, and am already inspired. Lewis, I’m listening to your story of how you ended up doing what you’re doing now. What is striking me so far is how we often end up where we need to be as a result of what may at first seem like something negative — losing a job, getting injured, etc. I think those are often turning points in our lives because we wouldn’t make those changes without the hard thing that pushes us that direction. Thanks for sharing about this hard time in your life and how you used it to get to where you are today.

    A couple of great quotes that have stood out to me so far: “being the best I can be” — and “being the best in the world at what I do.” I think that type of discipline and devotion to excellence is what causes people — and caused Lewis — to succeed. I love it.

    • http://lewishowes.com Lewis Howes

      thanks Rebecca… are you going to start working on your own webinar now? 😉

      • http://www.professionalcontentcreation.com Rebecca Livermore

        I guess I better! :)

  • Chris Yates

    Hi Pat & Lewis,

    I’ve been trying to cut down on the number of people that I am following to lessen my information overload, but you keep adding such incredible guests with so much great content that I subscribe to one as I unsubscribe to another!

    Lewis, I appreciate your candidness about what you didn’t know when you started out, and you still crushed it. You are the perfect compliment to Pat
    and his willingness to share everything with us.

    Thanks to you both for providing life changing information to the SPI community!

  • Jessica

    Great podcast, Lewis and Pat! Thanks for sharing.

    P.S. Lewis, I heard about you years ago from my boyfriend who salsa dances in Columbus (Jonathan Walton). Small world!

    • http://lewishowes.com Lewis Howes

      Awesome… Jonathan is a good guy… and I love salsa!

  • http://www.learningwithleslie.com/ Leslie Samuel

    Ok, so last night I was brainstorming with an internet marketing buddy, and decided that I was going to do a webinar. Tonight, before going to bed I saw the SPI Podcast alert that there was a new episode dealing with Webinars.

    Then I listened to it and was blown away. Thanks for the awesome content. I’m pumped!

  • http://www.mythemepages.com Jon Hawkins

    Well, that was very refreshing and informative. Mr Howes has a very inspiring story. What i liked most was the use of a good old fashioned let’s organize and connect people strategy. Then he took that strategy to the next level by using webinars.

  • http://www.myfreeonlinestore.com Lewis Q

    Great podcast episode! I’ve been seeing Lewis Howes EVERYWHERE recently and to be honest, kind of wrote him off as another “GooRoo” before hearing this episode!
    I love the teach by doing approach though – the more information he shares on webinars, the more I’m convinced to take a look at his products.

    Heavily considering that Only72 deal now! Keep up the great work Pat

  • http://www.learntocatchcatfish.com Chad Ferguson

    You have an issue with this episode in iTunes, the file is not available for download. Might need to update your feed.

    • Pat

      Hey Chad – just checked the audio in iTunes – seems to work just fine on my end! A few other people confirmed this for me as well.

  • http://truedomainsearch.com Steve

    Thanks for the info. I know webinars can be really powerful in getting the word out on a product or service. I have seen some network marketers use it effectively. I think it is just being willing to take the plunge and do one.

  • http://lifestoked.com Deacon Bradley

    For people (like me) who are just getting started and GoToWebinar is out of their price range, here are two resources I’ve used to host webinars for FREE:

    1) MeetingBurner.com: This was a great experience, although sometimes the conference line has static. Like Lewis said, test everything first!

    2) AnyMeeting.com: This is another great option, but is powered by ads. For just under $20/month you can lose the ads (I haven’t tried this yet). Conference line works great!

  • http://www.youtube.com/watch?v=ZeUQzX2Zp5M&feature=related Shobir

    This is a great site! I have really opened my eyes to internet marketing. Webinars are something that I will definitely consider!

  • Michael Nienhaus

    Hey Pat and Lewis, you are doing a great job. Webinars are getting more and more important these days…… I also saw Lewis article about his thinking of Mastermind. I think it’s true that the power and success of each person depends on the persons which surround you and you spend the most time with.

    For your success You can read books, listen to videos and podcast, you can visit trainings and seminars, …at least the people you’ve met on your way are making the magic happen.

    Greetings from Germany, Michael Nienhaus

  • Jeronimo

    Great podcast!

    Pat, the SPI community wants a seminar! (…and a membership site, haha)

  • http://www.newcustomerworkshop.com Joe

    Jeez this episode knocked it out of the park!!

    I’m literally in the process of putting together my first webinar and was nervous because I didn’t know where to begin.

    You guys laid it all out for me.

    I think I’m going to have to star throwing some cash your way soon Pat. You’ve packed so much value into your podcasts that I feel like I owe you something.

    • http://lewishowes.com Lewis Howes

      Joe, keep me posted on your first webinar… would love to hear about the results!

  • http://adsenseflippers.com Joe Magnotti | AdSenseFlippers.com

    Pat as you said many times, this makes me want to hold my own webinar. And we will be soon!

  • http://www.iwouldcoach.com Dan Gheesling

    Awesome Podcast Pat! Being a football coach, it was great to hear about a player who blazed his own path for his life. Some players struggle trying to find their way after the playing days are over, really enjoyed hearing Lewis’ story!

    • http://lewishowes.com Lewis Howes

      Thanks so much Dan… It’s been tough to see old teammates have no clue what to do with their life after football. I was fortunate enough to have great friends and mentors to guide along the way after my playing days.

      • http://www.iwouldcoach.com Dan Gheesling

        Have you been able to help any or influence any of them to setup an online business?

  • http://www.homebusinessideashq.info Mike


    Your podcasts are always something new and provides helpful tips. Glad to know more about Lewis. Only 72 hour sales is great as I like Man Vs. Debt blog and blogger.

  • http://www.justicewordlaw.com Justice Wordlaw IV

    This has been some great information and his four day process is something that I learned a lot about. It was a really great strategy to use and something that I know I would be suing very soon.

  • http://billige-blomster.dk Billige Blomster

    Informative podcast! It was a pleasure to hear Pat, great job :-)

  • http://retiredpay.com Dave Starr

    Great rundown. As an American living overseas I am very attuned to the time of day issue. You’re right, there are 24 times zones in the world, so no matter what hour you pick, it’s always wrong for someone.

    But especially for US-based folks who have no been thinking about their overseas audience, you can pick a time that works for many folks. About 7pm on the US east coast works good for mornings in most of Asia and Australia and a late bedtime for those in Europe.

    Again. no time is perfect, but do think of your world-wide audience., Americans or other nationalities. All income is good income ;-).

  • http://zamuraiblogger.com Joshua

    Ahhh man I just had my first Webinar today and it complete BLEW!!! LOL My mike was fuzzy and no one can hear me ahhh..I wish I found this post earlier :/

    I will get some better equipment and give it another go

    • Chris Green

      Joshua – well done on just getting one done though!! That is the main thing. Most people never actually get round to doing anything. I’m sure the next one will be killer.

  • Lain

    Last year, I started doing multi-day live webinar events for my niche market, scrapbooking. They have really gone over well, and I’ve been looking for some ways to incorporate webinars into the rest of my business model. I have chosen to go with Cisco’s Webex.com solution in stead of gotowebinar.com, solely because of the ability to stream video live. It’s a lot more expensive, but it’s the only solution available right now. Seeing as my industry is heavily visual, the video streaming is essential.

    Thank you both for some great ideas on how to leverage this technology. I’m now considering doing monthly webinars in my webroom where I bring in industry experts and interview them live. Not only will it be a great list builder, at the end I’ll have the recording of the event, as well as backend sales. What a great idea!

  • http://www.conqueredriches.com Jamie Hudson

    Excellent Podcast Pat! My favourite one so far…

    Lewis is spot on with just about everything he said. Every highly successful Internet Marketer in the world does webinars. So far I’ve only ever done one and let’s say it didn’t go as well as tens of thousands of dollars by the end.

    But I’m young – I’ll learn. Definitely makes me want to dig into some webinar training. It’s an art that takes time to master. Lots of skill involved…

    BTW: If you don’t have a massive email list of budget for a PPC campaign to fill your webinar, use solo ads. You can pay around $80 for 250 clicks from someone’s email list and get opt-in rates as high as 70%. It’s definitely the easiest and cheapest way to fill a webinar.

  • http://www.createasfolk.com Laura Simms

    Recently heard Lewis on a webinar for the first time. Looking forward to this session. Thanks, guys!

  • http://rose9.bravejournal.com/ Rose

    I love listening and taking part in webinars – only wish more people would do them, and maybe they will now they’ve learnt how!

  • Chris Green

    Lewis is THE MAN!! He inspired me to get working on my own guide to LinkedIn (not on the same level as Lewis’s, but it’s sold a few hundred copies and has helped those people get a good start on LinkedIn).

    I think what you are Lewis prove, is that one of the BIG factors online is the likeability factor.

    Someone once said that people buy from people they know, like and trust. Which is difficult when you don’t get to meet the people face to face that you follow online. But when you put out great content, interact with comments and do the same on your social media channels, it’s the next best thing.

    I even talk about you Pat like I know you 😉 When I hear people mention passive income, I drop your name straight away. And the best thing is that people thank me for sending them to your site.

    So… after saying all that, I hope that people not only read your site and check out Lewis Howes, but they implement all the quality information available and make it work for themselves too.

    Chris Green

  • http://EminiMind.com Tim Racette

    I’ve re-listened to this Podcast about 6 times, fantastic. Whenever I’m looking for some motivation I throw on the SPI podcast and it ALWAYS helps me spark ideas. Thanks Pat!

  • http://www.bestbuys4business.com/business-blog Michelle Pavel

    This is a brilliant podcast about using linkedin to grow a business. I have seen Lewis’ face around in facebook, twitter, and linkedin but didn’t realise he had achieved so much. Can’t wait to read all about it in his books. Thanks Pat! Cheers Michelle

  • http://thebusinessvisionary.com Frank Aziz

    I like that you talk aobut sacrifice and drive that you had to work day and night to be successful. It is the price you have to pay for success and i would gladly pay it too my friend. I dont have much knowlege in the beginning stages creating a blog, but i have the work ethic and resilience to accomplish it. I have also run 2 businessess before, so a blog seems easy in comparison, no offense. I mean its not easy, but it is compared to a regular business.

  • http://Leah4Sci.com Leah4sci

    I am getting ready to host my first webinar this weekend, partly decided on a whim. I’ve been scouring the internet all day for information on the what and how of hosting a successful event. I was ready to pull may hair out when I thought to do a search on your website and OH MY have I learned alot here. THANK YOU so much for hosting this podcast. I found the information extremely valuable, took a ton of notes, and will now apply it to my upcoming event.
    I feel that I am no longer going in ‘blind’ and that the few days I have left myself is actually IDEAL given the 4-day promotion advice. I cannot thank you enough

  • Shawn

    Trying to download the podcast but it is not working.

    • Pat

      It’s working for me and several other computers / devices on my end Shawn. Works on iTunes as well.

      • Victoriajustice

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  • http://www.daisypeel.com Daisy

    Awesome podcast, just what I was looking for, wow, great detailed step-by-step information! Thanks!

  • Kevin

    This was a FANTASTIC podcast even over a year after it was initially produced.

    Great actionable content and webinar’s have utility for all sorts of different environments.


    • Sana Khan

      Great actionable content and webinar’s have utility for all sorts of different environments.
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